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Tom Hood, CPA, CITP, CGMA
@tomhood
CEO
Maryland Association of CPAs
CEOs and Leading
in a Technology
Disruptive
Environment
2	
  
Download today’s slides at …
www.SlideShare.net/thoodcpa
Your Learning Journey
Vote for a question
Respond to Poll
Ask a Question
MACPA.CNF.IO
Select your session
and join the
conversation
More Uber cars than yellow taxis on the road in NYC
AirBnB Rooms available surpasses Hilton & Marriott
Gradual then Sudden!
Exponential growth fueled by Technology (Moore’s Law)!
Moore’s	
  Law	
  visualized	
  
25,600	
  Times	
  
More	
  Storage	
  
Exponen?al	
  Times	
  
Value	
  of	
  Smartphone	
  &	
  Apps	
  
Context!
“How would you think differently about your
strategy if you knew your advantage might not
last?”
1.  How will IT change the basis of competition in our industry?
2.  What will it take to exceed our customer’s expectations in a digital
world?
3.  Do our business plans reflect the full potential of technology to
improve our performance?
4.  Is our portfolio of technology investments aligned with
opportunities & threats?
5.  How will IT improve our operational and strategic agility?
6.  Do we have the capabilities required to deliver value from IT?
7.  Who is accountable for IT and how do we hold them to account?
8.  Are we comfortable with our level of IT risk?
9.  Are we making the most of our technology story?
The challenge &
opportunity is to make the
shift from the first curve to
the second curve at the
right time and with the
right strategy
Public	
  Seminars	
  
2002	
   2015	
  2008	
  
CLS	
  on-­‐site	
  
Conferences	
  
OurTraditional
Channels
E-­‐Learning	
  
2002	
  
Facilita?ons	
  
Sponsorships	
  
Emerging Business
Lines
2008	
   2015	
  
The challenge & opportunity is
to make the shift from the first
curve to the second curve at
the right time and with
the right strategy
Connect, Collaborate, and Co-create
Our 2017 Vision and Strategy
Strategy is not Technology
What would Rita say?
To stay ahead, (companies)
need to constantly start new
strategic initiatives, building and
exploiting many transient
competitive advantages at once.
Though individually temporary,
these advantages, as a portfolio,
can keep companies in the lead
over the long run.
Innovate often, decide quickly, succeed or fail, repeat  
Incremental change isn’t enough for many
companies today. Reinvention is not changing
what is, but creating what isn’t.
We think, it’s time to make the leap
How can we escape the “pull of the past”?
From: Systems of Record To: Systems of Engagement
Internal Strategy
Workplace Technology
Our Digital Transformation
Strategy
1.  Digitization & workflow –shifting
resources and systems to growth
areas
2.  Virtualization – Moving IT
infrastructure to cloud
3.  Transformation to cloud – Increase
use of existing systems of
engagement
4.  Transformation to cloud – New
cloud based systems – accounting
5.  Transformation to cloud – Move
AMS and MACPA website
Google Apps
Develop our APP
Solution Bundle
Technology is about people
www.blionline.org
BLI & Future of Learning
1. Social Learning.
2. Mobile / nano
3. Cloud-based
4. Collaborative.
5. Competency-based learning
External Learning
Systems of Engagement
MBSN
Closing Thoughts
Disruption and RONI
The gap is widening, faster!
Source: Clayton Christensen, “Innovation Killers”
We think this
is trade-off
We are in the “Groan Zone”
45
If there is a conversation about the future of the
profession, you're bound to hear Hood's name
mentioned as one of the people leading the way.
– Accounting Today
Tom Hood, CPA, CITP, CGMA
  CPA Practice Adviser Accounting Hall of Fame
  Named the Second Most Influential in Accounting by
Accounting Today Magazine 2015 (11th year in Top 100)
  Top 150 Influencer by Linked-In
  Top 25 Influencers in Learning  HR by HR Examiner
  Top 25 Public Accounting Thought Leaders by CPA Practice
Adviser
  Working on Learning Management with AICPA/CPA2Biz,
Cloud Curriculum, Performance Management /XBRL,
Leadership  Generations
CEO
Maryland Association of CPAs
(MACPA) www.macpa.org
Business Learning Institute (BLI)
www.blionline.org
http://www.linkedin.com/in/tomhood/

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CEOs and Leading Technology in A Disruptive Environment ASAE #TECH15

  • 1. Tom Hood, CPA, CITP, CGMA @tomhood CEO Maryland Association of CPAs CEOs and Leading in a Technology Disruptive Environment
  • 3.
  • 4. Download today’s slides at … www.SlideShare.net/thoodcpa
  • 6. Vote for a question Respond to Poll Ask a Question MACPA.CNF.IO Select your session and join the conversation
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. More Uber cars than yellow taxis on the road in NYC
  • 16. AirBnB Rooms available surpasses Hilton & Marriott
  • 17. Gradual then Sudden! Exponential growth fueled by Technology (Moore’s Law)!
  • 18. Moore’s  Law  visualized   25,600  Times   More  Storage  
  • 19. Exponen?al  Times   Value  of  Smartphone  &  Apps  
  • 21. “How would you think differently about your strategy if you knew your advantage might not last?”
  • 22. 1.  How will IT change the basis of competition in our industry? 2.  What will it take to exceed our customer’s expectations in a digital world? 3.  Do our business plans reflect the full potential of technology to improve our performance? 4.  Is our portfolio of technology investments aligned with opportunities & threats? 5.  How will IT improve our operational and strategic agility? 6.  Do we have the capabilities required to deliver value from IT? 7.  Who is accountable for IT and how do we hold them to account? 8.  Are we comfortable with our level of IT risk? 9.  Are we making the most of our technology story?
  • 23. The challenge & opportunity is to make the shift from the first curve to the second curve at the right time and with the right strategy
  • 24. Public  Seminars   2002   2015  2008   CLS  on-­‐site   Conferences   OurTraditional Channels
  • 25. E-­‐Learning   2002   Facilita?ons   Sponsorships   Emerging Business Lines 2008   2015  
  • 26. The challenge & opportunity is to make the shift from the first curve to the second curve at the right time and with the right strategy
  • 28. Our 2017 Vision and Strategy
  • 29. Strategy is not Technology
  • 30. What would Rita say? To stay ahead, (companies) need to constantly start new strategic initiatives, building and exploiting many transient competitive advantages at once. Though individually temporary, these advantages, as a portfolio, can keep companies in the lead over the long run. Innovate often, decide quickly, succeed or fail, repeat  
  • 31. Incremental change isn’t enough for many companies today. Reinvention is not changing what is, but creating what isn’t. We think, it’s time to make the leap
  • 32. How can we escape the “pull of the past”? From: Systems of Record To: Systems of Engagement
  • 34. Our Digital Transformation Strategy 1.  Digitization & workflow –shifting resources and systems to growth areas 2.  Virtualization – Moving IT infrastructure to cloud 3.  Transformation to cloud – Increase use of existing systems of engagement 4.  Transformation to cloud – New cloud based systems – accounting 5.  Transformation to cloud – Move AMS and MACPA website
  • 39. BLI & Future of Learning 1. Social Learning. 2. Mobile / nano 3. Cloud-based 4. Collaborative. 5. Competency-based learning
  • 42.
  • 44. Disruption and RONI The gap is widening, faster! Source: Clayton Christensen, “Innovation Killers” We think this is trade-off
  • 45. We are in the “Groan Zone” 45
  • 46.
  • 47. If there is a conversation about the future of the profession, you're bound to hear Hood's name mentioned as one of the people leading the way. – Accounting Today Tom Hood, CPA, CITP, CGMA   CPA Practice Adviser Accounting Hall of Fame   Named the Second Most Influential in Accounting by Accounting Today Magazine 2015 (11th year in Top 100)   Top 150 Influencer by Linked-In   Top 25 Influencers in Learning HR by HR Examiner   Top 25 Public Accounting Thought Leaders by CPA Practice Adviser   Working on Learning Management with AICPA/CPA2Biz, Cloud Curriculum, Performance Management /XBRL, Leadership Generations CEO Maryland Association of CPAs (MACPA) www.macpa.org Business Learning Institute (BLI) www.blionline.org http://www.linkedin.com/in/tomhood/