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TCL CYW Global Thematic 1 Page Creative Brief 2014, bilingual version

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THOMAS KC YUAN
THOMAS KC YUAN

Written by THOMAS YUAN on 2014 for TCL Global Thematic TVC, bilingual version

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CONSUMER INSIGHT Lack of social interaction amongst ourselves in the physical world. ⼈人际关係缺失 REASON TO BELIEVE Digital sharing with TCL’s multiple-screens products. TCL多屏互动 CONSUMER BENEFIT TCL products enable me to share my inspirations & positive energies with the rest of the world. 正能量传递 世界交往零距离 CREATIVE IDEA Change your attitude, change your world around you. Color Your World 只要内心強大 就可以令世界更繽纷 1 Page Creative Brief for CYW Global Thematic 2014 COLOR YOUR WORLD 正能量 活出色

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TCL CYW Global Thematic 1 Page Creative Brief 2014, bilingual version

  • 1. CONSUMER INSIGHT Lack of social interaction amongst ourselves in the physical world. ⼈人际关係缺失 REASON TO BELIEVE Digital sharing with TCL’s multiple-screens products. TCL多屏互动 CONSUMER BENEFIT TCL products enable me to share my inspirations & positive energies with the rest of the world. 正能量传递 世界交往零距离 CREATIVE IDEA Change your attitude, change your world around you. Color Your World 只要内心強大 就可以令世界更繽纷 1 Page Creative Brief for CYW Global Thematic 2014 COLOR YOUR WORLD 正能量 活出色