Written by THOMAS YUAN for TCL Multimedia Marketing, Overseas Business Group in 2013, English version

1. Intro to Marcom Mix 2013
TCL Multimedia Marketing, OBG
2.20.2013

2. 1. Marketing Communication Mix 2013
2. Color Your World Campaign
3. Ironman 3 Promotion
4. Partnership with Chinese Theatres
CONTENT

3. New Look with
CYW Visual
Enhancement
(2013 ~)
Multimedia
Promotion
IR3 Entertainment Marketing Campaign
(Feb. ~ Nov., 2013)
Multimedia CYW Campaign
(2013 ~)
Multimedia
Branding
Corporate
Branding
1. Marketing Communication Mix 2013
Corporate
Sponsorship
TCL Chinese Theater
10 Years Partnership
(2013 ~ 2023)

4. 2. Color Your World

5. Your attitude colors the world around you
The freedom to explore, discover and share
We live in a world of digital convergence
It's your content, your life, it's your world
Dance like nobody is watching
Cheer when your team is victorious
Smile, laugh, cry because you can
Embrace the brightest parts of the universe
Let your aspirations run free
Color Your World
CYW ~ The Concept

6. CYW ~ Tone & Manner

7. etc.
CYW ~ Graphic Elements
VI Guideline (Chinese version) download link:
http://kuai.xunlei.com/d/C378CAL1sQCYywBRbe1
VI Guideline (English version) will be available soon
CYW original graphic files download link:
http://kuai.xunlei.com/d/C378CALhZwAmOOlQ5c9

8. Event Application: CES 2013

9. Flag
X-display
Lying Card
Standing Card
Matting Card
X-display
Flag
Lying card
Standing card
Mating card
Poster
Lying card
Standing card
Sticker
X-displaySticker Standing Card
Lying Card
X-display
BTL Application ~ POSM

10. Flag
Flag
BTL Application ~ Retail Space

11. ATL Application ~ Prints

12. 3. IR3 Promotion

13. IR3 ~ Key Visual

14. ATL Application ~ Prints

15. Flag
X-display
Lying Card
Standing Card
Matting Card
X-display
Flag
Lying card
Standing card
Mating card
BTL Application ~ POSM

16. Flag
Flag
BTL Application ~ Retail Space

17. Flag
X-display
Lying Card
Standing Card
Matting Card
X-display
Flag
Lying card
Standing card
Mating card
BTL Application ~ Packaging

18. Outdoor Application ~ Billboard

19. Outdoor Application ~ Bus Wrapper

20. 4. Partnership with Chinese Theatres

21. Unveiling ~ TCL Chinese Theatre

22. TCL Chinese Theatre ~ News Exposure
TV: 4,000 Times
Newspaper: 700 articles
Online: 350 articles
Impressions: 32 Million
Publicity Value: $ 7.2 Million

23. Receiving Our First Star ~ Robert De Niro

24. Logo Application ~ TCL + CT

25. CT Entitlement Recap
TCL Entitlement 2013~2023
Identification Signage
1. TCL Corner plates at Forecourt of Stars
2. And other identification * 10 in CT
Advertising Signage
1. Hollywood Boulevard Box Office Digital LED
Marquee - Two (2) faces；
2. Hollywood Boulevard Poster Boxes - Five (5) -
Two (2) months per year；
3. Floor Clings- Four (4) for two (2) months
annually；
4. Poster Boxes- Two (2) for two (2) months
annually
TCL VIP Room Hospitality
1. Opera Box
2. VIP Room

26. ATL Application ~ CT Website Renamed
http://www.tclchinesetheatres.com

27. Activations 2013 ~ CYW . IR3 . CT

28. Thank You
TCL Multimedia OBG
www.tcl.com