In 2008, Alex Osterwalder, a Swiss business theorist, developed the Business Model Canvas, for businesses to quickly visualize and map out a business model using a one-page document. Two years later i.e. in 2010, Ash Maurya tweaked the Business Model Canvas around the validated learning loop and named this new iteration the Lean Business Canvas. But the problem is, English isn't the first language of Billions of people, whereas Urdu is the first language of around 60 million people, I am of opinion that this translated version of the lean business canvas will help hundreds of thousands of entrepreneurs who think and envision their ideas in Urdu can now transform their ideas into reality. This translation is a work in progress, so if you see any mistakes and/or errors feel free to point it out, and if you have any suggestions then let me know in the comments. And if you find this tool useful, share it with your friends and colleagues.

1. L E A N
BUSINESS
CANVAS
Andeel Ali
Head of Monitoring Evaluation
Learning and Development
National Incubation Center – Karachi
URDU
‫سبک‬‫و‬‫یع‬‫سر‬
‫کاروب‬ ِ‫انداز‬
‫ار‬

2. Around 8,970,000 results are generated
when one searches for “lean business
model canvas” on google.com
And around 9,994 results are returned
when “Lean Business Canvas”
searched on Slideshare.net
But almost none of them are in Urdu
Language
The
Challenge

3. ‫نے‬‫میں‬‫لیئے‬‫اسی‬
Lean Canvas Model
‫کا‬
‫ہے۔‬‫کیا‬‫میں‬‫زبان‬‫اردو‬‫ترجمہ‬‫ایک‬
‫ا‬‫اربوں‬
ً
‫غالبا‬‫اور‬‫پہلی‬‫کی‬‫افراد‬‫کروڑوں‬‫اردو‬
‫کی‬‫فراد‬
‫زب‬‫عالمی‬‫ایک‬‫یزی‬‫انگر‬‫اور‬‫ہے۔‬‫زبان‬‫تیسری‬
‫ان‬
‫نہیں‬‫سمجھ‬‫کو‬‫کسی‬‫ہر‬‫باوجود‬‫کے‬‫ہونے‬
‫ہے۔‬‫تی‬
ٓ
‫ا‬
‫ب‬‫بہتر‬‫کو‬‫کاروبار‬‫کے‬‫پ‬
ٓ
‫ا‬‫ترجہ‬‫یہ‬‫شاید‬
‫کار‬‫میں‬‫نانے‬
‫ہوجائے۔‬‫مد‬
ٓ
‫ا‬
‫حل‬

4. ‫س‬‫نے‬‫سٹروالڈر‬
ٓ
‫ا‬‫ایلکس‬
‫نہ‬
2008
‫ماڈل‬‫بزنس‬‫میں‬
‫تھا۔‬‫کیا‬‫ایجاد‬‫کینوس‬
‫اور‬
2
‫نے‬‫یا‬‫مور‬‫ایش‬‫بعد‬‫سال‬
‫اس‬
‫ل‬‫کو‬‫اس‬‫کے‬‫کر‬‫ترمیم‬‫میں‬
‫ین‬
‫ت‬‫دیا‬‫نام‬‫کا‬‫کینوس‬‫بزنس‬
‫ھا۔‬
Background
‫یخ‬‫تار‬

5. In 2008,
Alex
Osterwald
er, a Swiss
business
theorist,
developed
the
Business
Model
Canvas.
For
businesses
to quickly
visualize
and map
out a
business
model
using a
one-page
document.

6. In 2010, Ash
Maurya
tweaked
the Business
Model
Canvas
around the
validated
learning
loop.
And
named
this new
iteration
the
Lean
Business
Canvas.

7. Lean Business Canvas in Urdu Startup Name:
Date:
Version:
6. Revenue Streams:
Revenue Model
Life Time Value
Revenue
Gross Margin
1. Problem:
Top 3 problems:
‫مسئلہ‬
:
‫جس‬‫مشکل‬‫وہ‬
‫کے‬‫آپ‬‫میں‬
‫پھنسے‬‫صارف‬
‫ہیں۔‬‫ہوئے‬
4. Solution:
Top 3 features
‫حل‬
:
8. Key Metrics
Key activities you
measure
‫توسیع‬‫و‬‫ترقی‬
‫کو‬
‫می‬‫کے‬‫ماپنے‬
‫زان‬
:
3. Unique Value
Proposition:
Single, clear, compelling
message that states
why you are different
and worth paying
attention
‫فائدہ‬‫منفرد‬
:
2. Customer Segments:
Target customers
‫صارف‬‫کے‬‫پ‬
ٓ
‫ا‬
‫ین‬
‫ہیں؟‬‫کون‬
PRODUCT MARKET
‫ذرائع‬‫کے‬‫مدن‬
ٓ
‫ا‬
:
5. Channels
Path to customers
‫تک‬‫صارفین‬
‫راس‬‫کے‬‫رسائی‬
‫تے‬
:
9. Unfair Advantage:
Can’t be easily copied or
bought
‫منصفانہ‬‫غیر‬
‫برتری‬
:
7. Cost Structure:
Customer Acquisition costs
Distribution costs
Hosting
People, etc.
‫ترتیب‬‫کی‬‫اخراجات‬
:

8. Lean Business Canvas in Urdu
6. Revenue Streams
Revenue Model
Life Time Value
Revenue
Gross Margin
1. Problem: Top 3
problems
‫آپ‬‫میں‬‫جس‬‫مشکل‬‫وہ‬‫یا‬‫مسئلہ‬
‫ہیں‬‫ہوئے‬‫پھنسے‬‫صارف‬‫کے‬
‫۔‬
‫تین‬‫پیش‬‫در‬‫کو‬‫صارف‬‫کے‬‫آپ‬
‫بڑے‬
‫بغ‬‫ہیں؟‬‫سے‬‫کون‬‫کون‬‫مسائل‬
‫کسی‬‫یر‬
‫ی‬‫سروس‬‫کوئی‬‫آپ‬‫کے‬‫مسئلے‬
‫ا‬
‫ہی‬‫سکتے‬‫بنا‬‫نہیں‬‫پراڈکٹ‬
‫ں۔‬
‫یشان‬‫پر‬‫یا‬‫مسائل‬،‫مشکالت‬‫یہ‬
‫یاں‬
‫ہیں۔‬‫ہوتی‬‫کی‬‫طرح‬‫چار‬
‫پیداواری‬،‫مشکالت‬‫معاشی‬
‫دست‬‫کا‬‫تعاون‬،‫عملی‬،‫مشکالت‬
‫یاب‬
‫ہونا۔‬‫نہ‬
4. Solution: Top 3 features
‫حل‬
:
‫ت‬‫حل‬‫کے‬‫مسائل‬‫ایسے‬‫ینور‬‫پر‬‫آنٹر‬
‫الش‬
‫ح‬‫سے‬‫کسی‬‫الحال‬‫فی‬‫جو‬‫ہیں‬‫کرتے‬
‫نہیں‬‫ل‬
‫ہ‬‫ہوتا‬‫حل‬‫یہی‬‫اور‬‫ہیں۔‬‫ہوتے‬‫پارہے‬‫ہو‬
،‫ے‬
‫ک‬‫معاوضے‬‫مخصوص‬‫ایک‬‫پ‬
ٓ
‫ا‬‫کو‬‫جس‬
‫ے‬
‫کر‬‫پیش‬‫اپنے‬‫ہیں۔‬‫بیچتے‬‫عوض‬
‫کی‬‫حل‬‫دہ‬
‫یں‬‫کر‬‫بیان‬‫خصوصیات‬‫تین‬
‫۔‬
8. Key Metrics
Key activities you measure
‫کے‬‫ماپنے‬‫کو‬‫توسیع‬‫و‬‫ترقی‬
‫میزان‬
:
‫گے‬‫لگائیں‬‫حساب‬‫طرح‬‫کس‬‫آپ‬
‫کہ‬
‫گ‬‫پر‬‫راہ‬‫کی‬‫ترقی‬‫کاروبار‬‫کا‬‫آپ‬
‫امزن‬
‫ہے؟‬
3. Unique Value
Proposition
Single, clear, compelling
message that states why
you are different and worth
paying attention
‫فائدہ‬‫منفرد‬
:
‫طرح‬‫کس‬‫حل‬‫کردہ‬‫پیش‬‫کا‬‫آپ‬
‫مخت‬‫سے‬‫کمپٹیٹر‬‫کے‬‫آپ‬
،‫لف‬
‫ہے‬‫بہتر‬‫اور‬‫منفرد‬
‫؟‬
2. Customer Segments
Target customers
‫ہیں؟‬‫کون‬‫صارفین‬‫کے‬‫پ‬
ٓ
‫ا‬
‫رہے‬‫کر‬‫کو‬‫کس‬‫پیش‬‫آپ‬‫حل‬‫یہ‬
‫ہیں؟‬
‫استعم‬‫کا‬‫زبانی‬‫چرب‬‫افراد‬‫اکثر‬
‫ال‬
‫ک‬‫ہیں‬‫دیتے‬‫کہہ‬‫ہوئے‬‫کرتے‬
‫پوری‬‫ہ‬
‫یہ‬‫ہے۔‬‫کسٹمر‬‫ہماری‬‫ہی‬‫دنیا‬
‫ہ‬‫کرسکتا‬‫حاصل‬‫تو‬‫توجہ‬
ٰ
‫دعوی‬
‫ے‬
‫بڑھک‬‫ایک‬‫صرف‬‫دراصل‬‫یہ‬‫لیکن‬
‫گی۔‬‫کہالئے‬
PRODUCT MARKET
‫ذرائع‬‫کے‬‫مدن‬
ٓ
‫ا‬
:
‫کی‬‫گے؟‬‫یں‬‫کر‬‫حاصل‬‫کیسے‬‫مدن‬
ٓ
‫ا‬‫پ‬
ٓ
‫ا‬
‫ہی‬‫ایک‬‫ا‬
‫ی‬‫گے‬‫کمائیں‬‫پیسے‬‫پ‬
ٓ
‫ا‬‫سے‬‫یعہ‬‫ذر‬
‫سے‬‫ایک‬‫ا‬
‫سے؟‬‫ذرائع‬‫یادہ‬‫ز‬
5. Channels
Path to customers
‫راست‬‫کے‬‫رسائی‬‫تک‬‫صارفین‬
‫ے‬
:
‫صا‬‫اپنے‬‫سے‬‫راستوں‬‫کن‬‫آپ‬
‫رفین‬
‫سکتے‬‫پہنچا‬‫پیغام‬‫اپنا‬‫تک‬
‫ہیں۔‬
‫پ‬
ٓ
‫ا‬
‫مستفی‬‫یا‬‫صارف‬‫ید‬‫مز‬‫یا‬‫نئے‬
‫دین‬
‫گے؟‬‫پہنچیں‬‫کیسے‬‫تک‬
9. Unfair Advantage
Can’t be easily copied or
bought
‫برتری‬‫منصفانہ‬‫غیر‬
:
‫کن‬‫اصل‬‫کی‬‫کامیابی‬‫کی‬‫پ‬
ٓ
‫ا‬
‫پ‬
ٓ
‫ا‬‫جی‬
‫ہے۔ی‬‫برتری‬‫منصفانہ‬‫غیر‬‫کی‬
‫ایک‬‫ہ‬
‫خ‬‫ادارہ‬‫کوئی‬‫جو‬‫ہوگا‬‫فائدہ‬‫ایسا‬
‫ید‬‫ر‬
‫سکے۔‬‫نہ‬
7. Cost Structure
Customer Acquisition costs
Distribution costs
Hosting
People, etc.
‫ترتیب‬‫کی‬‫اخراجات‬
:
‫ا‬‫کہاں‬‫کب‬‫لیئے‬‫کے‬‫چالنے‬‫کو‬‫کاروبار‬
‫کتنے‬‫ور‬
‫ک‬‫طرح‬‫دو‬‫اخراجات‬‫یہ‬‫گے؟‬‫ہوں‬‫درکار‬‫پیسے‬
‫ے‬
،‫ہیں‬‫ہوتے‬
Opex
‫اور‬
Capex
‫۔‬