Presented at WebAfternoon Atlanta 2013 (October 4th), Zach Pousman and Michelle Berryman, THINK's directors of Strategy and UX respectively, present an overview of the web beyond rectangles. The web isn't just a place you go anymore and it won't be relegated to rectangular screens for much longer. So you need to think differently about the web applications, websites, and digital marketing that you're going to do.

1. THE WEB
BEYOND RECTANGLES
Michelle Berryman, Director of Experience Design
Zach Pousman, Director of Strategy
#webafternoon
©2013 THINK (@thinkinc)

2. THE WEB TODAY IS NEARLY
ALWAYS ON A RECTANGLE.
OFTEN, A HANDHELD RECTANGLE.
#webafternoon
©2013 THINK (@thinkinc)

3. TODAY’S LIVING ROOM IS FULL
OF RECTANGLES TOO.
#webafternoon
©2013 THINK (@thinkinc)

4. THE WEB BEYOND RECTANGLES
GOES BY MANY NAMES.
GOOGLE TRENDS DATA
2005
2007
2009
AMBIENT COMPUTING
2011
2013
CONNECTED COMPUTING
AMBIENT INTELLIGENCE
INTERNET OF THINGS
UBIQUITOUS COMPUTING (UBICOMP)
#webafternoon
©2013 THINK (@thinkinc)

5. IMAGE CREDIT: INTEL (2012 DATA)
BY 2020
4 BILLION PEOPLE & 40+ BILLION
DEVICES WILL BE CONNECTED
TO THE INTERNET.
#webafternoon
©2013 THINK (@thinkinc)

6. IMAGE CREDIT: INFO.NL
HTTP://WWW.SLIDESHARE.NET/ISKANDER/IOT-AS-DESIGN-MATERIAL-IOTEVENT
BEYOND BEING EVERYWHERE,
THE NEW WEB IS PERSONALIZED
& DENSE WITH SIGNALS
#webafternoon
©2013 THINK (@thinkinc)

7. IMAGE CREDIT: ACM / GREGORY ABOWD
HTTP://UBICOMP.CC.GATECH.EDU/PAPERS/WHATSNEXT-UBICOMP2012.PDF
1991
2012
SO MUCH OF HCI RESEARCH HAS
BEEN INFLUENCED BY UBICOMP
THAT THEY ARE NOW LOOKING
FOR A NEW IDENTITY...
#webafternoon
©2013 THINK (@thinkinc)

8. “ WE TEND TO
OVERESTIMATE THE
EFFECT OF A
TECHNOLOGY IN THE
SHORT RUN AND
UNDERESTIMATE THE
EFFECT IN THE LONG RUN.”
- AMARA’S LAW
#webafternoon
©2013 THINK (@thinkinc)

9. LOTS AND LOTS OF EXAMPLES
IMAGE CREDITS: POSTSCAPES.COM
#webafternoon
©2013 THINK (@thinkinc)

10. NEW DESIGN SPACES
HUMAN DESIRES (STILL) TRUMP
TECHNOLOGY
REMOTE CONTROL & WINDOW ON
THE WORLD
DASHBOARDS
ORCHESTRATE EXPERIENCES,
WITHOUT FULL CONTROL
NEW WORK PRACTICES
#webafternoon
©2013 THINK (@thinkinc)

11. IMAGE CREDIT: WENDY JU ET AL
HTTP://DL.ACM.ORG/AUTHORIZE?962461
WEB SITES AND APPS TODAY ARE ABOUT FOCUS,
NOT AMBIENCE AND AUTOMATION.
#webafternoon
©2013 THINK (@thinkinc)

12. IMAGE CREDIT: WENDY JU ET AL
HTTP://DL.ACM.ORG/AUTHORIZE?962461
explicit interaction
implicit interaction
WEB SITES AND APPS TODAY ARE ABOUT FOCUS,
NOT AMBIENCE AND AUTOMATION.
#webafternoon
©2013 THINK (@thinkinc)

13. PROJECT CREDIT: ERIK DE NIJS
HTTP://WWW.WIRED.COM/
BEYOND_THE_BEYOND/2008/06/ERIK-DE-NIJS-YO/
THE TECHNOLOGY WILL COME.
BUT HUMAN DESIRES, NEEDS,
CULTURES AND TRENDS WILL
CONTROL THE EVOLUTION.
#webafternoon
©2013 THINK (@thinkinc)

14. NEST
LOCKITRON
ZIPCAR
DESIGN FOR THE ‘REMOTE CONTROL’
VIEW OF MOBILE COMPUTING
#webafternoon
©2013 THINK (@thinkinc)

15. WAZE
MOVES
FLOCK
THINK ‘WINDOWS’ NOT JUST REMOTE
CONTROL. PASSIVE DATA COLLECTION AND
IMPLICIT INTERACTION.
#webafternoon
©2013 THINK (@thinkinc)

16. PROJECT CREDIT: TOM KLINKOWSTEIN
HTTP://WWW.MEDIAA.COM/INDEX.PHP?
OPTION=PROJECT&ID=26
USE THE ECOSYSTEM,
DON’T FIGHT IT. ORCHESTRATE
INTERACTIONS, SINCE YOU WON’T BE
ABLE TO DESIGN EVERY MOMENT.
#webafternoon
©2013 THINK (@thinkinc)

17. PHOTO CREDIT: UX MAGAZINE /
AVI ITZKOVITCH
HTTP://UXMAG.COM/ARTICLES/THE-INTERNETOF-THINGS-AND-THE-MYTHICAL-SMART-FRIDGE
CLARITY IS HARD TO MAINTAIN AS
THE SOUP OF DEVICES, PLATFORMS,
SERVICES AND APIS INTERACT.
#webafternoon
©2013 THINK (@thinkinc)

18. Consolidated but
flexible views
Splintered
experiences
VOLUMES OF DATA MEANS
VISUALIZATION.
trying to work through
that dashboards
opportunity / design space.
DESIGN THE RIGHT LAYERS OF
ABSTRACTIONS TO AVOID
‘DASHBOARD OVERLOAD.’
#webafternoon
©2013 THINK (@thinkinc)

19. AGENCIES AND COMPANIES NEED
TO ORGANIZE TO BRING
TECHNOLOGY ‘UP’ IN THE PROCESS.
NOT JUST IMPLEMENTERS!
#webafternoon
©2013 THINK (@thinkinc)

20. Conclusions
DESIGNERS CAN’T
CONTROL EVERYTHING.
EMBRACE THE SOUP!
DESIGN-THINKING CAN
HELP FIND NEW
UTILITY... AND EVEN
NEW BUSINESSES
THE BEST WAY TO
PREDICT THE FUTURE IS
TO INVENT IT.
#webafternoon
©2013 THINK (@thinkinc)

21. THANK YOU
Michelle Berryman, Director of Experience Design
@micberryman
Zach Pousman, Director of Strategy
@thinky
#webafternoon
©2013 THINK (@thinkinc)