Anatomy of a promotional model is an infographic created to answer the question “do I have what it takes to become a promotional model.” The general population may be interested, especially with the recent Ms Universe event, as our discoveries eliminate some of the stereotypes generally associated with models. It may help raise awareness that real people can also enjoy modeling opportunities. A great personality and interpersonal skills go a lot further than looks alone. The data was collected from the TSM Agency database of over 10,000 models and a period of ten years. Additional data was pulled from the United States Census Bureau, Worldbank, American Academy of Ophthalmology, and the Lingerie Retailer, Intimacy. Database information is extremely accurate due to photos and in person meetings which verify the data.

1. 9%
OF MODELS RESIDE IN
NEW YORK STATE.
3.5%
OF MODELS RESIDE IN
NEW YORK.
4.5%
OF MODELS RESIDE IN
GEORGIA.
LAS VEGAS3
A B C D DD
50%
Brown
28%
Blonde
4%
Red
18%
Black
HAIR COLOR
2% of the world population has blonde hair
Black hair is the most common color in world.
Redheads are perceived as strong.
Brunettes are considered smart and serious.
Ever wonder if you have what it takes
to become a promotional model?ANATOMY OF A
PROMOTIONALMODEL
94.8%
females
5.2%
males
AMERICAN BRA SIZE AVERAGE
INCREASED FROM 34B TO
34DD IN THE LAST 20 YEARS 3
AGE
HEIGHT
WEIGHT
25
50
75
100
125
150
175
200
225
250
2750
2%
4% 28%
3%
.7%
.2%
.1% 2%
6%
30%
9%
17%
39%
59%
FemalesMales
WEIGHT ETHNICITY
Caucasian
Other
AfricanAmerican
Hispanic
Asian
NativeAmerican
72%
24%
12%
1%
8%
4% 5%
16%
51%
18-22 23-27 28-32 33-37 38-42 43+
20% 34% 27% 13% 4% 2%
Over 6’4”
5’11” - 6’4”
5’6” - 5’10
”5’1” - 5’5”
Under 5’ 0%
2%
52%
50%
5% 0%
43%
44%
2%
2%
TOP CITIES FOR MODELS
15%
OF MODELS RESIDE IN
CALIFORNIA.
5%
OF MODELS RESIDE IN
LOS ANGELES.
2ND
LARGEST CITY IN THE USA.
4.5%
OF MODELS RESIDE IN
ILLINOIS.
2.5%
OF MODELS RESIDE IN
CHICAGO.
3RD
LARGEST CITY IN THE USA.
2%
OF MODELS RESIDE IN
ATLANTA.
40TH
LARGEST CITY IN THE USA.
LARGEST CITY IN THE USA.
3.5%
OF MODELS RESIDE IN
NEVADA.
3.5%
OF MODELS RESIDE IN
LAS VEGAS.
3.5%
OF MODELS RESIDE IN
LAS VEGAS.
31ST
LARGEST CITY IN THE USA.
LOS ANGELES1 NEW YORK2
CHICAGO4 ATLANTA5
EVER WONDERED WHAT IT TAKES TO BECOME A PROMOTIONAL MODEL OR TRADE SHOW
MODEL? THIS INFOGRAPHIC WAS CREATED TO HELP YOU.
FOR MORE INFORMATION VISIT: WWW.TSMAGENCY.COM
SOURCES:
1 WORLDBANK 2 AMERICAN ACADEMY OF OPHTHALMOLOGY
3 AS PER THE RESEARCH BY LINGERIE RETAILER, INTIMACY
4 UNITED STATES CENSUS BUREAU
5 A SAMPLE OF 10,000 MODEL IN THE TSM AGENCIES DATABASE
© THE TSM AGENCY, ALL RIGHTS RESERVED
MODEL ETHNICITY
The ethnic breakdown of promotional models seems to match closely with the general
population of the United States 4
OTHER ETHNICITY
24% of the model database chose to
list their ethnicity as “other.” There is
no way of knowing if these are other
ethnicities, mixed, or they did not want
to share information.
HISPANIC ETHNICITIES
Unlike other ethnicities in the US Census,
hispanic models are not proportionality
represented in industry
Industry
Average
USA
Average
9% 38% 32% 15% 6%
THE GENDER GAP
EYE COLOR
BREAST CUP SIZE
THE GENDER DISTRIBUTION IN THE US IS
50.8% FEMALES VERSUS 49.2% MALES 1
BLUE23%
32% USA2
HAZEL14%
15% USA2
GREEN15%
12% USA2
BROWN48%
41% USA2