This document discusses several psychological factors that influence online shopping behavior. It explains that the convenience of online shopping and the anticipation of package delivery can trigger feelings of joy. Additionally, the abundance of options provided can cause choice overload but also gives people confidence in their selections. The document also notes that social influences and retail therapy can impact online purchasing decisions and help improve mood. Overall, it analyzes how psychological factors like convenience, excitement, and confidence affect consumer behavior in the online retail space.
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Online Shopping Psychology.pptx
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2. Convenience and Instant Gratification
One of the primary reasons people are drawn to online
shopping is the unparalleled convenience it offers.
3. Anticipation and Excitement of
Receiving Packages
The anticipation and excitement of receiving packages are
unique to online shopping. The process of tracking an order,
eagerly awaiting its arrival, and finally receiving the package at
your doorstep triggers a sense of joy and fulfillment.
4. The Power of Choice
Online shopping opens up a world of choices that can
overwhelm consumers. Psychologically, the abundance of
options can lead to a phenomenon known as choice
overload
5. Social Influence and Social Proof
Human beings are inherently social creatures, and the
influence of others plays a significant role in our
decision-making.
6. Retail Therapy and Mood Enhancement
Retail therapy refers to the act of shopping as a means of
improving one’s mood and emotional well-being. Online
shopping provides an avenue for individuals to indulge in
retail therapy from the comfort of their homes.
7. Impact on Consumer Behaviour
The psychological factors discussed above have a significant
impact on consumer behavior. Online shoppers are more
likely to make purchases when they feel convenient, excited,
and confident in their choices.
