There's much more to a solid lead-generating website than a few words on a page and a few clicks in social media. Our step by step guide allows you to review ALL the essential elements of a perfect small business website.

1. 8SimpleStepstothe
PerfectWebsite
PaulBarrs.com

2. Details Create the Big Picture
Sanford I. Weill
(US Businessman)

3. Do Your Best -
Unless your BEST isn't good enough!
No business can grow when 'one body' tries to fill
the roles of 'every body'. Do what you are good at,
and engage others to do the same!

4. Web Tech SSL
Analytics
Search Console
Number One
There's no point not being online! And
there's no point trying to do what others
can do better. With every website build
there about two dozen 'tech components'
that need to be verified and 'checked'.

5. Security Login URL
Databases
Strong passwords
Number Two
It was a Sunday evening... a friend called
and said, "I've got a sexy Arab girl dancing
across my home page, I think I've been
hacked." 'Yup,' I said, 'You've been
hacked.' Even though it only took 45 mins
to fix, there are precautions you can make
to protect yourself from online vandalism.

6. SEO Keyword Research
Difficulty Analysis
Alternate Opportunities
Number Three
Search Engine Optimisation is as old as the
hills; but as long as people are still using
search to find things, it will always have it's
place. HOWEVER - there are only 10 slots
available (less in some cases) and over 50
things you should DO to help you get into
that top 10 above your competition.

7. SalesCopy
Number Four
Landing Pages
CTA's
Content Experiments
Sales copy is all about acronyms...
Putting the UX first, we must address
the WIIFM. - while crafting an appealing
offer with a good CTA's.
Track your KPI's to stay ahead of the
crowd.

8. Email Marketing Newsletter / Sub forms
Downloads / Reports
Customers / Prospects
Number Five
When was the last time you walked into a
restaurant and they asked for your email to go
in a 'draw' for a free meal for two? Never? Me
either. We all fail in this from time to time and
should do better. Remember, it's much easier
to get an existing customer back then bring in
a new one!

9. SocialMedia
Number Six
Pimp Your Profiles
Content Partnerships
Re-marketing
Once upon a time we would 'build it' and
they would 'come'... now we must go to
them! Where do your customers hang out?
When a potential customer first hears about
you, they're either going to either look up
your site, or check you out in their favourite
social app. Wherever they go, you must BE
there, so Pimp that Profile :)

10. eCommerce The Checkout Process
Use Trust-marks
Automate everything
Number Seven
In the world where Small Business can finally
compete with Big Business, remember that
there are two types of customers... those who
know what they want, and those who don't!
While some search for price, most search for
knowledge. Be the one to build trust, answer
their questions, and get the sale!

11. Content
Marketing
Number Eight
Research, Review, Re-use
Re-purpose Your Content
Prepare. Plan. Produce.
One morning each quarter I record a dozen
or so videos for my YouTube channel; my
team then re-purposes these to transcripts
for my blog (with the videos), featured
images for social media, info-graphics for
the longer content and special reports from
the popular content.
Could you do the same?

12. DoneforYou
orDoneTogether-
My custom Checklist covers all these and more! These are the essential ingredients to
building a perfect website. Want to find out more? Perhaps my 'checklist' could help you
generate more leads, more sales and more business... just like it has for me.
Ask me how... @ PaulBarrs.com

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/in/paul-barrs-90135b2b/
/Paul_Barrs