Defining The Nonprofit Marketplace

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This gives a look into the nonprofit market for advertisers. A general overview of the nonprofit sector

Published in: Business, Economy & Finance
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Defining The Nonprofit Marketplace

  1. 1. What is the nonprofit marketplace?<br />
  2. 2. What is a Nonprofit organization?<br />A corporation/organization that is organized to advance public or community interest rather than for individual personal or financial gain.<br />In other words<br />A nonprofit is a corporation just like any other corporation, with the same needs for goods & services of any public or private corporation. <br />
  3. 3. How big is the nonprofit marketplace?<br />Over 1.5 million nonprofits registered with IRS in 2008<br />These 1.5 million nonprofits had revenues of 1.92 trillion dollars<br />They also reported 4.3 trillion dollars in assets<br />
  4. 4. Nonprofit Organizations/Corporations Include:<br /> - Social and Human Services<br /> - Education<br /> - Healthcare and Hospitals<br /> - Arts/Culture/Museums<br /> - Religious<br /> - Foundations/Corporate Grants<br /> - Environmental/Conservation<br /> - Civic/Advocacy<br /> - International Relief/Development<br /> - Government<br />
  5. 5. Nonprofits have a very large need for financial goods and services with<br /><ul><li>301 Billion in Investable Assets
  6. 6. 3.999 Trillion in Net Assets
  7. 7. 4.34 Trillion in Total Assets</li></ul>Financial Services Needed:<br /> Insurance<br /> Asset Management/Investment Services<br /> Tax Services<br /> Risk Management<br /> Donor Advised funds/Mutual Funds<br /> Pension (403B/401K)<br /> Estate Planning<br /> Banking<br /> ACH<br /> Credit Card Processing<br />
  8. 8. For more information on advertising opportunities or to ask a question call The NonProfit Times at 973-401-0202 or email salesopp@nptimes.com<br />

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