This document summarizes an interview between John McIntyre and Mike Colella about using paid traffic to build an email list. Mike founded AdBeat, software that allows users to view competitors' paid advertising campaigns. John is getting into paid traffic and wants advice. Mike recommends starting with Facebook ads and using a sales funnel that includes an opt-in page, product, and upsells to increase customer lifetime value. They discuss how paid traffic can quickly build an email list when combined with the right sales process.