10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
Most Promising Business Leaders Shaping The Future of Business, 2023
1. www.thecioleaders.com
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L E A D E R S
VOL-09 | ISSUE-02 | 2023
Behind the Beat of Music
Lionel
Lodge
Orchestrating Innovation
in the Entertainment Industry
Most Promising
Business
Leaders
Shaping The Future of
Business, 2023
Knowing the Perspective
Impact of Diverse Leadership
Approaches on Organiza onal Growth
Tech-Drive
Emerging Trends of Technology
in the Dynamic Industry
5. n the current landscape of business and technology,
Ione constant remains: the influence of visionary
leaders who are shaping the future of the business
arena. As we dive into our latest edition of "Most
Promising Business Leaders Shaping the Future of
Business, 2023," it is with great excitement that we
present to you a diverse array of individuals who are
not only navigating the complexities of today's business
environment but also steering their organizations
towards a brighter tomorrow.
In this edition, we have the privilege of introducing you
to remarkable business leaders who are at the
forefront of innovation, resilience and transformation.
These individuals hail from various industries, from the
tech giants revolutionizing how we work and connect
to the sustainability pioneers redefining corporate
responsibility and the disruptors reimagining
traditional business models.
As we explore their journeys, you will witness a
common thread of unwavering dedication to their craft,
a relentless pursuit of excellence, and an innate ability
to adapt to the ever-changing demands of our global
marketplace. Their stories are not just inspirational but
also educational, offering invaluable insights into what
it takes to succeed in today's competitive landscape.
Moreover, this edition delves into the pivotal role
technology continues to play in reshaping industries. It
is evident that embracing digital transformation is no
longer an option but a necessity for businesses aiming
to thrive in the 21st century. In a world where
challenges are diverse and unpredictable, these leaders
demonstrate that the ability to adapt, innovate and stay
true to one's core values is the key to long-term
success.
The dedication to sustainability, ethical leadership, and
corporate social responsibility also serves as a
reminder that business success is not measured solely
by profits but by its positive impact on society and the
environment. As always, we invite you to engage with
the stories of these remarkable leaders and join us in
celebrating their accomplishments.
Their stories are a testament to the unlimited potential
that exists within the world of business, and we look
forward to witnessing the continued impact they will
undoubtedly have on our global economy.
Stalwarts on the
Horizons of Innovation
AbhishekJoshi
7. 08 TE
Articles
Articles
16
20
Behind the Beat of Music
Lionel
Lodge
Orchestrating Innovation
in the Entertainment Industry
Knowing the Perspective
Impact of Diverse Leadership Approaches
on Organiza onal Growth
Tech-Drive
Emerging Trends of Technology in the
Dynamic Industry
9. DBrief
Company Name
Featured Person
Andrea is a mission-driven leader and digital health
entrepreneur determined to lip the paradigm of healthcare by
placing the consumer at the center—empowering people to be
active participants in their health and well-being.
Brian is a 20+ year media veteran with experience in a diverse
array of categories, which include; Transportation/Logistics,
Commercial Real Estate, Financial Services, Technology,
Business Consulting, Gaming, and local/national government.
With over 40 years in the entertainment industry, Lionel is
involved with a diverse spectrum of the industry.
Marina has built the company on strong values that are
customer-centric and is committed to deliver excellent services
with passion and innovation.
Sian is an accomplished retired CEO with a track record of
success in business development and Project Management
whilst working for a variety of Government Bodies and private
sector organisations.
Andrea Bloom
Founder & CEO
Brian Moynihan
Sr. Director
Lionel Lodge
CEO
Marina Tognetti
Founder & CEO
Sian Morgan
CEO
ConnectWell
connectwell.health
mSix&Partners
msixandpartners.com
SyncLodge Ltd
synclodge.com
Myngle
myngle.com
Stori
storicymru.org.uk
Most Promising
Business
Shaping The Future of
Business,2023
Leaders
10. C O V E R S T O R Y
Behind the Beat of Music
Lionel
Lodge
Orchestrating Innovation
in the Entertainment Industry
Lionel
Lodge
12. magine a music venue in the heart of London, Ontario,
Iback in the mid-1980s. This venue, known as "Lionel's,"
was more than just a place for music—it was an ideal
for entrepreneurial spirit. As a young man in his early
twen es, Lionel Lodge founded and managed this live
music hub. It was his first step into the business side of the
world of entertainment, a world he would come to love.
Fast forward to the '90s and you'd find Lionel on the other
side of the music industry spectrum, managing a live music
booking agency in the UK, where he led a team of ten
agents booking hundreds of ar sts all across the country.
This was just the beginning of his journey, for in the
following years, he would delve into publishing, becoming
the Senior Editor and Co-Publisher of a UK-based
entertainment magazine with a circula on of 40,000 per
month and a team of over 50 people.
Lionel's path eventually led him to Vienna, Austria, where
he founded and managed a sync licensing agency, the
Vienna Calling Music Network, un l his realiza on that
something groundbreaking was needed. Enter SyncLodge,
an award-winning project that sought to revolu onize the
music industry.
Lionel, now the CEO of SyncLodge, brings over 40 years of
rich and diverse experience in the entertainment field.
From live music to publishing, from London to Vienna, his
journey is a testament to his entrepreneurial spirit, crea ve
passion and unwavering commitment to innova on.
Today, he leads SyncLodge in its mission to amplify the
crea ve joys of music supervisors and bring ease and
transparency to the sync licensing industry—a mission
fueled by his passion for music and his belief in equal
opportuni es for all creators, regardless of their loca on,
connec ons, or fame.
Let's delve into the journey of a leader and a lifelong
champion of the music industry's crea ve spirit!
Hidden Melodies of Music Synchroniza on
In the mid-2000s, Lionel was a musician naviga ng the
changing landscape of the music industry. He recalls, "I was
living off my music, enjoying my life, but CD sales were
dying." Faced with declining income, Lionel embarked on a
quest to find a new source of revenue. That's when the
idea of sync licensing, or using music in TV shows and films,
was suggested to him.
Lionel delved into this unfamiliar world, a ending industry
conferences and networking relessly. "I started licensing
my recordings," he says, and soon, other independent
ar sts and small record labels sought his exper se. Before
he knew it, he had founded a sync licensing agency.
Through this journey, Lionel no ced a common struggle
among industry professionals. "Many were drowning in
paperwork, email ping-pongs and phone calls," he explains.
They needed a "digital salva on." Recognizing the
poten al for innova on, Lionel decided to take ac on.
He began searching for a solu on but couldn't find one
that met all their workflow needs. With determina on,
Lionel and his co-founders decided to create their own
solu on. SyncLodge was born and it has since become a
beacon of empowerment for crea ves, earning recogni on
and awards for its innova ve approach.
Today, SyncLodge is a global service transforming the music
industry, proving that some mes, to find the solu on, you
have to build it yourself.
Hi ng All the Right Notes
"SyncLodge has been designed and built with input from
hundreds of industry stakeholders," Lionel emphasizes.
Their approach is clear—listen to what the industry needs
and make it happen.
Lionel proudly points out that they've streamlined
administra ve work through automa on, saving up to 60%
of precious me. "We don't curate music or store data, we
access it," he explains. SyncLodge opens doors for music
supervisors, offering access to the world's music and its
essen al metadata while facilita ng communica on with
copyright administrators.
But SyncLodge isn't just a tool—it's a bridge for teams. It
enables direct nego a ons within a secure system,
bringing clarity to project management, simplifying
communica on and helping users expand their
professional networks. SyncLodge, as Lionel puts it, is the
industry's solu on for efficiency and collabora on.
Strumming a New Tune
"Music supervisors are crea ve people but the work of a
music supervisor is, on average, 80% administra ve work,"
Lionel observes. This administra ve burden can s fle
crea vity, but SyncLodge offers a solu on.
13. With SyncLodge, music supervisors no longer spend hours
or days on tedious data entry for cue sheets and payment
ledgers. "Both are built automa cally," Lionel explains. And
when a project wraps up, the system seamlessly sends all
necessary documents to the relevant par es, saving me
and reducing headaches.
Many music supervisors juggle mul ple projects
simultaneously, which can be overwhelming. SyncLodge
steps in with tools to simplify mul -project management
and provide clarity. "It makes it easy for them to see the
stages of each project, assign tasks and keep all details in
one, easy-to-search loca on," Lionel says. They call it "The
Power of Clarity," and it's a game-changer for those in the
industry, allowing them to focus on what they do best:
being crea ve.
The Chord of Equality
"The history of the music industry is a story of gatekeepers
deciding what gets pushed forward, who takes a step up
the golden stairs?" Lionel reflects on the tradi onal role of
gatekeepers in the industry, acknowledging their
importance as the first level of screening. However, he
points out the limita ons of this system in prac ce.
Lionel notes that despite the countless talented music
creators worldwide, many remain undiscovered due to
limited contacts, geographical constraints and the
challenge of self-promo on. Sync Licensing, unlike the
mainstream, doesn't follow music trends; it seeks music
that fits the visual narra ve.
SyncLodge changes the game by giving music licensors
direct access to a vast global music library. It levels the
playing field, disregarding click counts or company size,
focusing solely on the music's suitability for the project. "It
does not take into account the number of clicks or likes,"
Lionel emphasizes. With SyncLodge, talent and crea vity
take center stage, ensuring that deserving music finds its
place in visual storytelling, irrespec ve of industry barriers.
The Key to Sync Licensing Efficiency for All
"For the music industry to func on, it is reliant on correct
data," Lionel underscores the cri cal role of data accuracy.
He emphasizes the importance of those who input data,
sta ng, "The correctness of the data is of the most
importance." Clear, complete, consistent, and concise data
input is essen al.
“Lionel proudly points out
that they've streamlined
administrative work through
automation, saving up to 60%
of precious time.”
14. SyncLodge takes this accurate data and effortlessly
distributes it where needed, elimina ng the tedious task of
manual document comple on. As Lionel explains, "This
removes the need to manually complete many project-
related documents, some documents can take days to
compile.”
One prime example is when music creators register their
new music with industry organiza ons like PRO and CMO
for royalty management. When a music supervisor
considers using this music, SyncLodge steps in. "SyncLodge
accesses the databases where the music is registered and
delivers the data," Lionel clarifies, making the process
seamless. If the music is chosen, the data is automa cally
integrated into cue sheets and payment ledgers.
Moreover, SyncLodge simplifies the distribu on of cue
sheets to all copyright owners involved in a project,
poten ally hundreds of them. "This saves the me of
building documents and sending out hundreds of emails,"
Lionel notes, streamlining a once laborious process. With
SyncLodge, the music industry finds efficiency through
accurate data management, benefi ng all stakeholders.
SyncLodge's Virtuoso Toolkit
"SyncLodge is an ecosystem, a hub where all sectors of
music and visual produc on industries come together
efficiently," says Lionel, highligh ng its role as a unifying
force. It's designed for both company and project teams,
providing a comprehensive set of tools. Lionel emphasizes,
"SyncLodge is the power of clarity on a 360-degree level."
In contrast to subscrip on-based industry solu ons with
barriers to entry, SyncLodge stands out. Lionel points out,
"SyncLodge has no membership or signup fees, so no
barrier to entry." It's an inclusive pla orm that empowers
professionals across the industry, making collabora on and
efficiency accessible to all.
Rhythm of Effortlessness
"SyncLodge technology handles the tedious, me-
consuming workflow tasks," says Lionel, emphasizing its
role in freeing up crea ve energy for the project team.
The Encore of Prosperity
"We built the most advanced suite of tools for the music
supervisor and produc on company workflows," says
Lionel, highligh ng SyncLodge's commitment to mee ng
SyncLodge takes this accurate
data and effortlessly
distributes it where needed,
eliminating the tedious task
of manual document
completion.
15.
16. “As they gaze into the future,
Lionel envisions multiple
chapters of growth for
SyncLodge in the ever-evolving
IP licensing industry.”
17. industry needs. He adds, "We give it to them completely
free to use."
This invaluable resource enables professionals to
streamline their work, leading to increased project
efficiency. Lionel notes that newcomers o en describe the
experience with one word—amazing, reflec ng the
pla orm's immediate impact and user sa sfac on.
The Magic Behind the Music
"We believe in a collabora ve and inclusive leadership
style," says Lionel, emphasizing SyncLodge's commitment
to empowerment and shared vision. He adds, "The
SyncLodge environment values everyone's ideas, where we
are a team, we are friends." Recognizing and respec ng
individual strengths is a cornerstone, ensuring every voice
is heard.
Open communica on and transparency are paramount,
fostering trust, stronger commitment and a sense of
fulfillment at work. This culture of collabora on leads to
award-winning innova ons in the entertainment industry,
driven by SyncLodge's dedica on to its people and their
ideas.
A Melodic Future
"We are a global company, expanding at a consistently
increasing rate," notes Lionel. SyncLodge's commitment to
growth is unwavering, driven by a desire to adapt and
serve diverse territorial needs.
As they gaze into the future, Lionel envisions mul ple
chapters of growth for SyncLodge in the ever-evolving IP
licensing industry. They aim to provide guidance,
understanding and opportuni es to both copyright
licensees and licensors.
SyncLodge's mission, as Lionel passionately puts it, is to
"empower ar s c freedom, offering solu ons that educate,
while building networks and income opportuni es." By
collabora ng with fellow innovators in the entertainment
industry, they aspire to ensure a vibrant and dynamic
crea ve future for entertainment, one that con nues to
thrive and make waves.
Staying on Tempo
"We stay involved with many other ini a ves, industry
round table discussions, etc. And we ask a lot of ques ons,"
Lionel emphasizes. SyncLodge maintains a close
rela onship with industry leaders, fostering a collabora ve
environment where innova ve ideas are shared.
As Lionel aptly puts it, "Change is the constant," and
witnessing posi ve hypotheses turn into reality is a source
of great sa sfac on.
A Song of Clarity
"There are elements of the sync licensing industry that are
private to the par es involved," Lionel acknowledges,
highligh ng SyncLodge's commitment to privacy. However,
he points out that within this private and protected space,
SyncLodge excels at providing clarity in data, workflow and
management.
Lionel introduces one of their valuable tools, saying, "One
is our contract management tool." This feature, seamlessly
integrated into each project, ensures secure and smooth
contract sharing and communica on. Lionel sums it up,
no ng that it "just makes sense" by simplifying the process
and elimina ng the stress of sca ered file and
communica on storage loca ons.
18. Areas
Revolutionizing
Energy Distribution in
Remote
eadership is a critical component of any
Lorganization's success. The approach and style
of leadership within an organization can
significantly influence its growth, adaptability, and
overall performance. One key factor that has gained
prominence in recent years is the importance of
diverse leadership approaches. Diversity in
leadership encompasses various dimensions, such as
gender, race, ethnicity, age, and cognitive diversity.
This article explores the impact of diverse leadership
approaches on organizational growth and why
fostering diversity at the top levels of an organization
is essential for long-term success.
Enhanced Creativity and Innovation
Diverse leadership teams bring together individuals
with different backgrounds, experiences, and
perspectives. This diversity in thought and approach
can lead to enhanced creativity and innovation within
an organization. When leaders from various
backgrounds collaborate, they can generate a wider
range of ideas and solutions. This not only helps in
addressing challenges more effectively but also
allows for the development of innovative products
and services, giving the organization a competitive
edge.
Better Decision-Making
A diverse leadership team is more likely to make well-
rounded decisions. When leaders with diverse
perspectives are involved in the decision-making
process, they can consider a broader range of factors
and potential consequences. This leads to better-
informed and more balanced decisions, reducing the
likelihood of groupthink and avoiding blind spots that
can hinder organizational growth.
Improved Employee Engagement and Satisfaction
Employees tend to be more engaged and satisfied in
organizations with diverse leadership. When
employees see leaders who resemble them in terms
of gender, ethnicity, or other characteristics, they are
more likely to feel valued and included. This sense of
belonging fosters a positive workplace culture,
leading to higher employee retention rates and
increased productivity, which are essential for
organizational growth.
Enhanced Adaptability
Organizations led by diverse leadership teams are
often more adaptable in the face of change. Diverse
leaders bring a variety of experiences and perspectives
that can help organizations navigate through different
challenges and opportunities. This adaptability is
crucial in today's rapidly changing business
environment, where organizations must continuously
evolve to stay competitive.
Broader Market Understanding
Diverse leadership teams can better understand and
cater to a diverse customer base. In an increasingly
globalized world, having leaders who represent various
demographics can provide insights into different
markets and consumer preferences. This
understanding can lead to more effective marketing
strategies and product development, ultimately
expanding the organization's market reach and growth
potential.
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20. Enhanced Reputation and Brand Image
Organizations that prioritize diversity in leadership are
often perceived as more socially responsible and
inclusive. This positive reputation can attract top talent,
investors, and customers who value diversity and
inclusivity. A strong brand image built on diversity and
inclusivity can contribute to sustainable growth and
long-term success.
Talent Attraction and Retention
Diverse leadership can help organizations attract and
retain top talent. When potential employees see a
diverse leadership team, they are more likely to view
the organization as an inclusive and welcoming place to
work. This can lead to a larger pool of qualified
candidates to choose from and reduce turnover, saving
both recruitment and training costs.
Risk Mitigation
Diverse leadership teams are often better equipped to
identify and mitigate risks. Different perspectives can
help uncover potential risks that might be overlooked in
a more homogenous leadership group. This risk-
awareness can be crucial in preventing costly mistakes
and safeguarding the organization's long-term growth.
Regulatory Compliance and Reputation Management
In many regions, there are regulations and policies that
encourage diversity and inclusion in leadership roles.
Organizations that demonstrate a commitment to
diversity not only comply with these regulations but
also avoid legal issues and reputational damage.
Avoiding diversity-related controversies can help
maintain a positive brand image, which is essential for
long-term growth.
Global Expansion and Cultural Competence
For organizations with international aspirations,
diverse leadership is a significant asset. Leaders with
different cultural backgrounds can provide valuable
insights into global markets and help bridge cultural
gaps. They can also ensure that the organization's
expansion efforts are respectful of local customs and
practices, reducing the risk of missteps that could
hinder growth.
Long-Term Sustainability
Diverse leadership can contribute to the long-term
sustainability of an organization. By promoting
diversity and inclusion, organizations can create a
culture of continuous learning and improvement. This
culture can help the organization adapt to changing
market conditions and remain relevant in the long run.
Social Responsibility and Stakeholder Satisfaction
Stakeholders, including customers, investors, and
partners, increasingly value diversity and social
responsibility. Organizations with diverse leadership
teams are often seen as more socially responsible,
which can lead to increased stakeholder satisfaction
and support. Satisfied stakeholders are more likely to
contribute to the organization's growth through
investments, partnerships, and continued patronage.
Diverse leadership approaches have a profound impact
on organizational growth. By fostering diversity at the
highest levels of leadership, organizations can tap into
the benefits of enhanced creativity, better decision-
making, improved employee engagement, and
adaptability, among others.
Moreover, diverse leadership is not just about meeting
diversity quotas; it's about harnessing the power of
different perspectives and experiences to drive
innovation and long-term success. Embracing diverse
leadership is not only the right thing to do but also a
strategic imperative for organizations looking to thrive
in an increasingly complex and competitive business
landscape.
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18
23. Tech-Drive
T
he dynamic landscape of the business world is
constantly evolving, driven by advancements in
technology. In today's fast-paced environment,
staying up-to-date with emerging technology trends is
essential for businesses to remain competitive and
relevant. This article explores some of the most
promising emerging trends of technology in various
industries, highlighting their impact and potential
applications.
Artificial Intelligence and Machine Learning
Artificial Intelligence (AI) and Machine Learning (ML)
have been at the forefront of technological innovation
for several years. These technologies are evolving
rapidly and are now being integrated into various
industries, including healthcare, finance, and
manufacturing. AI and ML are being used for predictive
analytics, personalization, automation, and process
optimization.
In healthcare, AI-powered diagnostics and predictive
analytics are revolutionizing patient care, while in
finance, AI-driven algorithms are enhancing fraud
detection and risk management. Additionally, in
manufacturing, AI and ML are improving supply chain
management and production efficiency.
Internet of Things (IoT)
The Internet of Things (IoT) refers to the
interconnected network of physical devices, vehicles,
buildings, and other objects that are embedded with
sensors, software, and connectivity to exchange data
and perform tasks. IoT has found applications across
various sectors, such as smart homes, agriculture,
logistics, and healthcare.
Emerging Trends
of Technology in the
of Technology in the
of Technology in the
DynamicIndustry
For example, in agriculture, IoT sensors help farmers
monitor soil conditions and crop health, optimizing
resource utilization. In logistics, IoT devices are used to
track shipments in real-time, ensuring efficient supply
chain management.
5G Technology
The rollout of 5G technology is set to transform
industries that rely heavily on high-speed, low-latency
connectivity. This fifth-generation wireless technology
offers faster data transfer speeds and more reliable
connections, making it ideal for applications like
autonomous vehicles, augmented reality (AR), and
virtual reality (VR).
In the automotive industry, 5G enables real-time
communication between vehicles, paving the way for
safer and more efficient transportation systems. In
entertainment, 5G enhances the immersive experience
of AR and VR applications.
Blockchain
Blockchain technology, initially developed for
cryptocurrencies like Bitcoin, has now extended its
reach into various industries, including finance, supply
chain management, and healthcare. Blockchain offers
secure and transparent transactions through
decentralized ledgers.
In finance, blockchain is transforming the way assets
are managed and traded, reducing fraud and increasing
transparency. In supply chain management, it ensures
traceability and authenticity of products. In healthcare,
blockchain secures patient data and streamlines data
sharing among healthcare providers.
September 2023 21
24. Quantum Computing
Quantum computing represents a quantum leap in
computational power. While still in its infancy, quantum
computing has the potential to revolutionize industries
by solving complex problems that are beyond the
capabilities of classical computers. It can impact areas
like cryptography, drug discovery, and optimization.
In cryptography, quantum computers could potentially
break existing encryption methods, necessitating the
development of quantum-resistant cryptography. In
drug discovery, quantum computing can simulate
complex molecular interactions, accelerating drug
development.
Augmented Reality (AR) and Virtual Reality (VR)
AR and VR technologies are making significant strides
in industries such as gaming, education, training, and
healthcare. AR overlays digital information onto the
real world, while VR immerses users in a simulated
environment.
In education, AR and VR provide interactive and
engaging learning experiences. In healthcare, surgeons
can use AR to visualize patient data during surgery,
improving precision. In gaming, VR creates immersive
gaming experiences that transport players to virtual
worlds.
Edge Computing
Edge computing involves processing data closer to the
source of data generation rather than relying solely on
centralized cloud computing resources. This technology
is gaining momentum in industries like manufacturing,
healthcare, and autonomous vehicles, where real-time
data processing is critical.
In manufacturing, edge computing enhances process
control and reduces latency in industrial automation. In
healthcare, it enables faster analysis of patient data at
the point of care, improving decision-making. In
autonomous vehicles, it helps process data from
sensors and make split-second driving decisions.
Robotics and Automation
Robotics and automation technologies are becoming
increasingly sophisticated and versatile. They are used
in manufacturing, logistics, healthcare, and even in
everyday life. Collaborative robots, known as cobots,
are designed to work alongside humans, increasing
efficiency and safety.
In manufacturing, robots handle repetitive and
dangerous tasks, improving production speed and
quality. In logistics, automated warehouses and
delivery drones optimize supply chain operations. In
healthcare, robotic surgery systems enhance precision
and minimize invasive procedures.
Sustainable Technologies
With growing concerns about environmental
sustainability, many industries are turning to innovative
technologies to reduce their carbon footprint and
promote sustainability. Renewable energy sources,
energy-efficient technologies, and sustainable
materials are gaining prominence.
In energy, solar and wind power technologies are
rapidly advancing, providing cleaner alternatives to
fossil fuels. Energy-efficient buildings and smart grids
optimize energy consumption. Sustainable materials
like biodegradable plastics are replacing traditional
materials in packaging.
Biotechnology and Genomics
Advancements in biotechnology and genomics are
transforming healthcare, agriculture, and even the food
industry. Precision medicine, gene editing techniques
like CRISPR, and personalized nutrition are some of the
applications that hold great promise.
In healthcare, personalized medicine tailors treatments
to an individual's genetic makeup, improving outcomes.
In agriculture, gene editing can create
disease-resistant crops and enhance food production.
In the food industry, genomics helps develop
customized diets and functional foods based on genetic
profiles.
The dynamic industry landscape is continually shaped
by emerging technology trends that offer opportunities
for innovation and growth. From edge computing to
sustainable technologies, these trends are reshaping
how businesses operate, how healthcare is delivered,
how energy is produced, and how society interacts with
technology.
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