Future Gaming Trends 2019

The Aleph
The AlephThe Aleph
GAMING INDUSTRY FUTURE TRENDS

THE ALEPH REPORT 2019
Alex Barrera (@abarrera)
alex@thealeph.com
HELLO MY NAME IS...
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
What’s happening in the gaming world?
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Worldwide phenomena
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
WHY?
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Client base is ageing
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
VERY DIFFERENT
Gaming preferences
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Biggest generational gap of the century
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Big behavioural differences
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Internet natives
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Smartphone clad
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven
Public identity validation (skill-bragging)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven
Public identity validation (skill-bragging)
Need for novelty & engagement
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual

Delayed gratification

Cash prices

Physical

Low odds of winning
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual

Delayed gratification

Cash prices

Physical

Low odds of winning
Social

Instant gratification

Goods & experiences

Digital

Engaging & fun
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual

Delayed gratification

Cash prices

Physical

Low odds of winning
Social

Instant gratification

Goods & experiences

Digital

Engaging & fun
BORING ENTERTAINING
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Sports betting is slightly better…
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Outcome Betting Trends
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
No disruptive innovation…
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Mobile betting
Video HD
Mobile live Streaming
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Augmented Reality
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5Gwill change that
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5Gwill change that
Faster connection
Lower Latency
More connected devices
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Better interactive & mobile experiences
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Stress
Energy
Speed
Acceleration
More data points (wearables)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Improved Real-time betting
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
No disruption… yet
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
eSports
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
From playing…
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
To watching…
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
To competing…
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
BIG TIME!
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Immediate rewards

Requires skills the have

Interactive and immersive

Social & Global
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
From game to platform
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
vs.8%
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Massively social
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Multidevice
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Robust messaging
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Business model evolution
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Top 20 highest earning Fortnite players - Updated January 24 2019
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Challenging & fun & money
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Design Matters
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Virtual Goods Economy
$2.4 B in 2018
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Virtual Currency
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Skin Gambling
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Underground illegal betting
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Gaming platform
Gamers
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Virtual Goods
Betting
Sites
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Cryptocurrency
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Partners PartnersPartnersPartners
Cryptocurrency
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Cryptocurrency advantages
1.Immediate rewards (faster transactions)

2.Less disputes and shady dealings

3.Global Reach (more social)

4.Bigger price pools
5.Platform integration
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Money Cryptocurrency Virtual Goods
Betting
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Potential for abuse is massive
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Vulnerable players
Despite their inability to determine
the effectiveness of the self-exclusion
programs, the investigators observed
statistically significant distinctions
among the gambling behaviors of on-
line players who self-exclude
compared to those who do not; these
differences could be used to develop a
model for predicting the occurrence
of self exclusion."
“
Predicting online gambling self-exclusion: an analysis of the performance of supervised machine learning models. 
International Gambling Studies 16(2):1-18 · April 2016
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Source: Bet Buddy.2019.http://bet-buddy.com/blog/identifying-anomalous-play-in-real-time/
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Industry, regulators, and treatment providers
would prefer an algorithm that was 75%
accurate (in predicting gambling related
harm) and that was fully understandable,
compared with an algorithm that was 90%
accurate but was also a blackbox”
Challenge
“ Source: Bet Buddy Responsible Gambling Roundtable.Aug.2016
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Source: Darpa Research
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Multimodal learning is the next step
Loss of control
detection
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Adaptive gaming to prevent at-risk sessions
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Datasets are poor or non-existent
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Real-time processing is still slow
transactional,text,video,audio,and sensors
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Underage protection
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Hard to control physically
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Self regulation doesn’t work
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Age-verification companies
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Unregulated Cryptocurrencies will make it a nightmare
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Antifraud will become harder too
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Account fragmentation
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Rule-base systems are too old
GANs
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
GDPR making it harder to share data
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Blockchain tracking?
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5G DDoS protection is needed
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Secure online environment
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Increasing social sharing & messaging
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Increasing social sharing & messaging
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Don’t wait…
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
SUMMARIZING
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Immediate rewards

Requires skills the have

Interactive and immersive

Social & Global
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Partners PartnersPartnersPartners
Cryptocurrency
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5G
Better simulations
Increased concurrency
Immersive environments
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Money Cryptocurrency Virtual Goods
Betting
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
THANK YOU
Alex Barrera
alex@thealeph.com
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Future Gaming Trends 2019