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We cover the current state of the gaming industry, what is precipitating the loss of lottery users and the rise of the millennials gaming future. From eSports to the metaverse to the cryptocurrency unifier.
We cover the current state of the gaming industry, what is precipitating the loss of lottery users and the rise of the millennials gaming future. From eSports to the metaverse to the cryptocurrency unifier.
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
What’s happening in the gaming world?
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Worldwide phenomena
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
WHY?
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Client base is ageing
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
VERY DIFFERENT
Gaming preferences
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Biggest generational gap of the century
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Big behavioural differences
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Internet natives
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Smartphone clad
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven
Public identity validation (skill-bragging)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven
Public identity validation (skill-bragging)
Need for novelty & engagement
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual
Delayed gratification
Cash prices
Physical
Low odds of winning
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual
Delayed gratification
Cash prices
Physical
Low odds of winning
Social
Instant gratification
Goods & experiences
Digital
Engaging & fun
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual
Delayed gratification
Cash prices
Physical
Low odds of winning
Social
Instant gratification
Goods & experiences
Digital
Engaging & fun
BORING ENTERTAINING
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Sports betting is slightly better…
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Outcome Betting Trends
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
No disruptive innovation…
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Mobile betting
Video HD
Mobile live Streaming
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Augmented Reality
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5Gwill change that
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5Gwill change that
Faster connection
Lower Latency
More connected devices
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Better interactive & mobile experiences
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Stress
Energy
Speed
Acceleration
More data points (wearables)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Improved Real-time betting
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
No disruption… yet
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
eSports
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
From playing…
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
To watching…
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
To competing…
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
BIG TIME!
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Immediate rewards
Requires skills the have
Interactive and immersive
Social & Global
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
From game to platform
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
vs.8%
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Massively social
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Multidevice
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Robust messaging
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Business model evolution
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Top 20 highest earning Fortnite players - Updated January 24 2019
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Challenging & fun & money
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Design Matters
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Virtual Goods Economy
$2.4 B in 2018
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Virtual Currency
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Skin Gambling
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Underground illegal betting
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Money Cryptocurrency Virtual Goods
Betting
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Potential for abuse is massive
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Vulnerable players
Despite their inability to determine
the effectiveness of the self-exclusion
programs, the investigators observed
statistically significant distinctions
among the gambling behaviors of on-
line players who self-exclude
compared to those who do not; these
differences could be used to develop a
model for predicting the occurrence
of self exclusion."
“
Predicting online gambling self-exclusion: an analysis of the performance of supervised machine learning models.
International Gambling Studies 16(2):1-18 · April 2016
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Source: Bet Buddy.2019.http://bet-buddy.com/blog/identifying-anomalous-play-in-real-time/
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Industry, regulators, and treatment providers
would prefer an algorithm that was 75%
accurate (in predicting gambling related
harm) and that was fully understandable,
compared with an algorithm that was 90%
accurate but was also a blackbox”
Challenge
“ Source: Bet Buddy Responsible Gambling Roundtable.Aug.2016
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Source: Darpa Research
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Multimodal learning is the next step
Loss of control
detection
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Adaptive gaming to prevent at-risk sessions
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Datasets are poor or non-existent
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Real-time processing is still slow
transactional,text,video,audio,and sensors
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Underage protection
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Hard to control physically
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Self regulation doesn’t work
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Age-verification companies
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Unregulated Cryptocurrencies will make it a nightmare
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Antifraud will become harder too
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Account fragmentation
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Rule-base systems are too old
GANs
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
GDPR making it harder to share data
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Blockchain tracking?
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5G DDoS protection is needed
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Secure online environment
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Increasing social sharing & messaging
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Increasing social sharing & messaging
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Don’t wait…
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
SUMMARIZING
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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Immediate rewards
Requires skills the have
Interactive and immersive
Social & Global