1. GAMING INDUSTRY FUTURE TRENDS
THE ALEPH REPORT 2019
Alex Barrera (@abarrera)
alex@thealeph.com

2. HELLO MY NAME IS...

3. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
What’s happening in the gaming world?

4. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

5. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

6. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Worldwide phenomena

7. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
WHY?

8. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Client base is ageing

9. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

10. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

11. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
VERY DIFFERENT
Gaming preferences

12. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Biggest generational gap of the century

13. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Big behavioural differences

14. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Internet natives

15. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Smartphone clad

16. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification

17. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)

18. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven

19. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven
Public identity validation (skill-bragging)

20. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven
Public identity validation (skill-bragging)
Need for novelty & engagement

21. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS

22. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual
Delayed gratification
Cash prices
Physical
Low odds of winning

23. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual
Delayed gratification
Cash prices
Physical
Low odds of winning
Social
Instant gratification
Goods & experiences
Digital
Engaging & fun

24. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual
Delayed gratification
Cash prices
Physical
Low odds of winning
Social
Instant gratification
Goods & experiences
Digital
Engaging & fun
BORING ENTERTAINING

25. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Sports betting is slightly better…

26. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Outcome Betting Trends

27. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
No disruptive innovation…

28. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Mobile betting
Video HD
Mobile live Streaming

29. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Augmented Reality

30. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5Gwill change that

31. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5Gwill change that
Faster connection
Lower Latency
More connected devices

32. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Better interactive & mobile experiences

33. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Stress
Energy
Speed
Acceleration
More data points (wearables)

34. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Improved Real-time betting

35. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
No disruption… yet

36. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
eSports

37. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
From playing…

38. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

39. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
To watching…

40. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
To competing…

41. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
BIG TIME!

42. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

43. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

44. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

45. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

46. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

47. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

48. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

49. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

50. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Immediate rewards
Requires skills the have
Interactive and immersive
Social & Global

51. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

52. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

53. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
From game to platform

54. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

55. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

56. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
vs.8%

57. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

58. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Massively social

59. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Multidevice

60. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Robust messaging

61. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

62. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

63. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

64. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

65. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Business model evolution

66. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

67. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

68. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Top 20 highest earning Fortnite players - Updated January 24 2019

69. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Challenging & fun & money

70. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

71. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

72. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

73. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

74. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Design Matters

75. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Virtual Goods Economy
$2.4 B in 2018

76. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Virtual Currency

77. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Skin Gambling

78. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

79. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Underground illegal betting

80. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration

81. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Gaming platform
Gamers

82. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers

83. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Virtual Goods
Betting
Sites

84. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Cryptocurrency

85. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Partners PartnersPartnersPartners
Cryptocurrency

86. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

87. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

88. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Cryptocurrency advantages
1.Immediate rewards (faster transactions)
2.Less disputes and shady dealings
3.Global Reach (more social)
4.Bigger price pools
5.Platform integration

89. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Money Cryptocurrency Virtual Goods
Betting

90. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Potential for abuse is massive

91. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

92. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Vulnerable players
Despite their inability to determine
the effectiveness of the self-exclusion
programs, the investigators observed
statistically significant distinctions
among the gambling behaviors of on-
line players who self-exclude
compared to those who do not; these
differences could be used to develop a
model for predicting the occurrence
of self exclusion."
“
Predicting online gambling self-exclusion: an analysis of the performance of supervised machine learning models.
International Gambling Studies 16(2):1-18 · April 2016

93. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Source: Bet Buddy.2019.http://bet-buddy.com/blog/identifying-anomalous-play-in-real-time/

94. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Industry, regulators, and treatment providers
would prefer an algorithm that was 75%
accurate (in predicting gambling related
harm) and that was fully understandable,
compared with an algorithm that was 90%
accurate but was also a blackbox”
Challenge
“ Source: Bet Buddy Responsible Gambling Roundtable.Aug.2016

95. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Source: Darpa Research

96. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Multimodal learning is the next step
Loss of control
detection

97. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Adaptive gaming to prevent at-risk sessions

98. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Datasets are poor or non-existent

99. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Real-time processing is still slow
transactional,text,video,audio,and sensors

100. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Underage protection

101. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Hard to control physically

102. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

103. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Self regulation doesn’t work

104. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Age-verification companies

105. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Unregulated Cryptocurrencies will make it a nightmare

106. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Antifraud will become harder too

107. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Account fragmentation

108. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Rule-base systems are too old
GANs

109. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
GDPR making it harder to share data

110. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Blockchain tracking?

111. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5G DDoS protection is needed

112. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Secure online environment

113. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Increasing social sharing & messaging

114. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Increasing social sharing & messaging

115. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Don’t wait…

116. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
SUMMARIZING

117. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Immediate rewards
Requires skills the have
Interactive and immersive
Social & Global

118. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Partners PartnersPartnersPartners
Cryptocurrency

119. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5G
Better simulations
Increased concurrency
Immersive environments

120. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

121. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Money Cryptocurrency Virtual Goods
Betting

122. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
THANK YOU
Alex Barrera
alex@thealeph.com