1.
GAMING INDUSTRY FUTURE TRENDS
THE ALEPH REPORT 2019
Alex Barrera (@abarrera)
alex@thealeph.com

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HELLO MY NAME IS...

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
What’s happening in the gaming world?

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Worldwide phenomena

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
WHY?

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Client base is ageing

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
VERY DIFFERENT
Gaming preferences

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Biggest generational gap of the century

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Big behavioural differences

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Internet natives

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Smartphone clad

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven
Public identity validation (skill-bragging)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Instant Gratification
Distrust of the old ways (and people)
Socially driven
Public identity validation (skill-bragging)
Need for novelty & engagement

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual
Delayed gratification
Cash prices
Physical
Low odds of winning

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual
Delayed gratification
Cash prices
Physical
Low odds of winning
Social
Instant gratification
Goods & experiences
Digital
Engaging & fun

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
ODDS SKILLS
Individual
Delayed gratification
Cash prices
Physical
Low odds of winning
Social
Instant gratification
Goods & experiences
Digital
Engaging & fun
BORING ENTERTAINING

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Sports betting is slightly better…

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Outcome Betting Trends

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
No disruptive innovation…

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Mobile betting
Video HD
Mobile live Streaming

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Augmented Reality

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5Gwill change that

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5Gwill change that
Faster connection
Lower Latency
More connected devices

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Better interactive & mobile experiences

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Stress
Energy
Speed
Acceleration
More data points (wearables)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Improved Real-time betting

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
No disruption… yet

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
eSports

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
From playing…

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
To watching…

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
To competing…

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
BIG TIME!

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Immediate rewards
Requires skills the have
Interactive and immersive
Social & Global

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
From game to platform

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
vs.8%

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Massively social

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Multidevice

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Robust messaging

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Business model evolution

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Top 20 highest earning Fortnite players - Updated January 24 2019

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Challenging & fun & money

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Design Matters

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Virtual Goods Economy
$2.4 B in 2018

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Virtual Currency

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Skin Gambling

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Underground illegal betting

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Gaming platform
Gamers

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Virtual Goods
Betting
Sites

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Cryptocurrency

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Partners PartnersPartnersPartners
Cryptocurrency

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Cryptocurrency advantages
1.Immediate rewards (faster transactions)
2.Less disputes and shady dealings
3.Global Reach (more social)
4.Bigger price pools
5.Platform integration

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Money Cryptocurrency Virtual Goods
Betting

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Potential for abuse is massive

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Vulnerable players
Despite their inability to determine
the effectiveness of the self-exclusion
programs, the investigators observed
statistically significant distinctions
among the gambling behaviors of on-
line players who self-exclude
compared to those who do not; these
differences could be used to develop a
model for predicting the occurrence
of self exclusion."
“
Predicting online gambling self-exclusion: an analysis of the performance of supervised machine learning models.
International Gambling Studies 16(2):1-18 · April 2016

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Source: Bet Buddy.2019.http://bet-buddy.com/blog/identifying-anomalous-play-in-real-time/

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Industry, regulators, and treatment providers
would prefer an algorithm that was 75%
accurate (in predicting gambling related
harm) and that was fully understandable,
compared with an algorithm that was 90%
accurate but was also a blackbox”
Challenge
“ Source: Bet Buddy Responsible Gambling Roundtable.Aug.2016

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Source: Darpa Research

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Multimodal learning is the next step
Loss of control
detection

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Adaptive gaming to prevent at-risk sessions

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Datasets are poor or non-existent

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Real-time processing is still slow
transactional,text,video,audio,and sensors

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Underage protection

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Hard to control physically

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Self regulation doesn’t work

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Age-verification companies

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Unregulated Cryptocurrencies will make it a nightmare

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Antifraud will become harder too

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Account fragmentation

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Rule-base systems are too old
GANs

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
GDPR making it harder to share data

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Blockchain tracking?

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5G DDoS protection is needed

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Secure online environment

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Increasing social sharing & messaging

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Increasing social sharing & messaging

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Don’t wait…

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
SUMMARIZING

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Immediate rewards
Requires skills the have
Interactive and immersive
Social & Global

118.
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
KEY: Tight integration
Viewers
Gaming platform
Gamers
Partners PartnersPartnersPartners
Cryptocurrency

119.
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
5G
Better simulations
Increased concurrency
Immersive environments

120.
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
Money Cryptocurrency Virtual Goods
Betting

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http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
THANK YOU
Alex Barrera
alex@thealeph.com