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Future Gaming Trends 2019

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We cover the current state of the gaming industry, what is precipitating the loss of lottery users and the rise of the millennials gaming future. From eSports to the metaverse to the cryptocurrency unifier.

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Future Gaming Trends 2019

  1. 1. GAMING INDUSTRY FUTURE TRENDS THE ALEPH REPORT 2019 Alex Barrera (@abarrera) alex@thealeph.com
  2. 2. HELLO MY NAME IS...
  3. 3. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) What’s happening in the gaming world?
  4. 4. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  5. 5. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  6. 6. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Worldwide phenomena
  7. 7. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) WHY?
  8. 8. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Client base is ageing
  9. 9. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  10. 10. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  11. 11. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) VERY DIFFERENT Gaming preferences
  12. 12. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Biggest generational gap of the century
  13. 13. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Big behavioural differences
  14. 14. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Internet natives
  15. 15. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Smartphone clad
  16. 16. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Instant Gratification
  17. 17. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Instant Gratification Distrust of the old ways (and people)
  18. 18. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Instant Gratification Distrust of the old ways (and people) Socially driven
  19. 19. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Instant Gratification Distrust of the old ways (and people) Socially driven Public identity validation (skill-bragging)
  20. 20. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Instant Gratification Distrust of the old ways (and people) Socially driven Public identity validation (skill-bragging) Need for novelty & engagement
  21. 21. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) ODDS SKILLS
  22. 22. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) ODDS SKILLS Individual
 Delayed gratification
 Cash prices
 Physical
 Low odds of winning
  23. 23. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) ODDS SKILLS Individual
 Delayed gratification
 Cash prices
 Physical
 Low odds of winning Social
 Instant gratification
 Goods & experiences
 Digital
 Engaging & fun
  24. 24. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) ODDS SKILLS Individual
 Delayed gratification
 Cash prices
 Physical
 Low odds of winning Social
 Instant gratification
 Goods & experiences
 Digital
 Engaging & fun BORING ENTERTAINING
  25. 25. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Sports betting is slightly better…
  26. 26. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Outcome Betting Trends
  27. 27. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) No disruptive innovation…
  28. 28. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Mobile betting Video HD Mobile live Streaming
  29. 29. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Augmented Reality
  30. 30. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) 5Gwill change that
  31. 31. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) 5Gwill change that Faster connection Lower Latency More connected devices
  32. 32. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Better interactive & mobile experiences
  33. 33. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Stress Energy Speed Acceleration More data points (wearables)
  34. 34. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Improved Real-time betting
  35. 35. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) No disruption… yet
  36. 36. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) eSports
  37. 37. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) From playing…
  38. 38. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  39. 39. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) To watching…
  40. 40. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) To competing…
  41. 41. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) BIG TIME!
  42. 42. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  43. 43. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  44. 44. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  45. 45. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  46. 46. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  47. 47. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  48. 48. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  49. 49. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  50. 50. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Immediate rewards
 Requires skills the have
 Interactive and immersive
 Social & Global
  51. 51. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  52. 52. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  53. 53. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) From game to platform
  54. 54. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  55. 55. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  56. 56. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) vs.8%
  57. 57. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  58. 58. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Massively social
  59. 59. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Multidevice
  60. 60. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Robust messaging
  61. 61. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  62. 62. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  63. 63. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  64. 64. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  65. 65. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Business model evolution
  66. 66. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  67. 67. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  68. 68. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Top 20 highest earning Fortnite players - Updated January 24 2019
  69. 69. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Challenging & fun & money
  70. 70. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  71. 71. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  72. 72. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  73. 73. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  74. 74. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Design Matters
  75. 75. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Virtual Goods Economy $2.4 B in 2018
  76. 76. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Virtual Currency
  77. 77. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Skin Gambling
  78. 78. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  79. 79. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Underground illegal betting
  80. 80. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) KEY: Tight integration
  81. 81. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) KEY: Tight integration Gaming platform Gamers
  82. 82. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) KEY: Tight integration Viewers Gaming platform Gamers
  83. 83. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) KEY: Tight integration Viewers Gaming platform Gamers Virtual Goods Betting Sites
  84. 84. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) KEY: Tight integration Viewers Gaming platform Gamers Cryptocurrency
  85. 85. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) KEY: Tight integration Viewers Gaming platform Gamers Partners PartnersPartnersPartners Cryptocurrency
  86. 86. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  87. 87. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  88. 88. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Cryptocurrency advantages 1.Immediate rewards (faster transactions)
 2.Less disputes and shady dealings
 3.Global Reach (more social)
 4.Bigger price pools 5.Platform integration
  89. 89. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Money Cryptocurrency Virtual Goods Betting
  90. 90. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Potential for abuse is massive
  91. 91. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  92. 92. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Vulnerable players Despite their inability to determine the effectiveness of the self-exclusion programs, the investigators observed statistically significant distinctions among the gambling behaviors of on- line players who self-exclude compared to those who do not; these differences could be used to develop a model for predicting the occurrence of self exclusion." “ Predicting online gambling self-exclusion: an analysis of the performance of supervised machine learning models.  International Gambling Studies 16(2):1-18 · April 2016
  93. 93. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Source: Bet Buddy.2019.http://bet-buddy.com/blog/identifying-anomalous-play-in-real-time/
  94. 94. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Industry, regulators, and treatment providers would prefer an algorithm that was 75% accurate (in predicting gambling related harm) and that was fully understandable, compared with an algorithm that was 90% accurate but was also a blackbox” Challenge “ Source: Bet Buddy Responsible Gambling Roundtable.Aug.2016
  95. 95. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Source: Darpa Research
  96. 96. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Multimodal learning is the next step Loss of control detection
  97. 97. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Adaptive gaming to prevent at-risk sessions
  98. 98. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Datasets are poor or non-existent
  99. 99. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Real-time processing is still slow transactional,text,video,audio,and sensors
  100. 100. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Underage protection
  101. 101. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Hard to control physically
  102. 102. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  103. 103. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Self regulation doesn’t work
  104. 104. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Age-verification companies
  105. 105. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Unregulated Cryptocurrencies will make it a nightmare
  106. 106. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Antifraud will become harder too
  107. 107. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Account fragmentation
  108. 108. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Rule-base systems are too old GANs
  109. 109. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) GDPR making it harder to share data
  110. 110. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Blockchain tracking?
  111. 111. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) 5G DDoS protection is needed
  112. 112. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Secure online environment
  113. 113. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Increasing social sharing & messaging
  114. 114. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Increasing social sharing & messaging
  115. 115. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Don’t wait…
  116. 116. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) SUMMARIZING
  117. 117. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Immediate rewards
 Requires skills the have
 Interactive and immersive
 Social & Global
  118. 118. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) KEY: Tight integration Viewers Gaming platform Gamers Partners PartnersPartnersPartners Cryptocurrency
  119. 119. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) 5G Better simulations Increased concurrency Immersive environments
  120. 120. http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
  121. 121. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) Money Cryptocurrency Virtual Goods Betting
  122. 122. http://www.slideshare.net/thealeph Alex Barrera (@abarrera) THANK YOU Alex Barrera alex@thealeph.com

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