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GROWING IN ASIA
How to survive local disruption while going global
Alex Barrera
alex@thealeph.com
HELLO MY NAME IS...
My Blended Experience
FACE TO FACE
FORUMS (WhatsApp)
WOW Room
Growing in Asia Group
http://bit.ly/GrowingInAsia
Entrepreneurial Region by nature
Historically entrepreneurial
Later Silla sea dominion
Trade Control
China Silk Road control
Trade Control
Despite Europe… Asia trade was central
Red Seal Ship System.1634 AC
Trade Control
Gunpowder
Compass
First Movable Type
Horticulture & use of grafts
Horticulture & use of grafts
Taoism
Buddhism
Confucianism
4 books and 5 classics (四書五經)
Major peace in the region (Tang Dynasty)
Rise of the Startups
1946
Masaru Ibuka
1985
1986
1987
CRISPR
1994
1995
51.1% GDP
70.2% Employment
Number of internet users in selected countries in the Asia-Pacific region as of
January 2019, by country (in millions)
Source: Statista 2019
Source: The Mobile Economy Asia-Pacific 2018 Report.GSM Association.
Source: The Mobile Economy Asia-Pacific 2018 Report.GSM Association.
Mobile internet user penetration in Japan from 2017 to 2023
Source: Statista 2019
Source: e-Conomy SEA 2018 Report.Google-Temasek
Japan 0.3%
Source: CBInsights Data.The Aleph Report elaboration.
Source: CBInsights Data.The Aleph Report elaboration.
Masayoshi Son
Sectors
Source: Japan Startup Finance Report 2018
Investment
by sectors
Source: Japan Startup Finance Report 2018
Healthcare
Artificial Intelligence
Content
Sharing Economy
Fashion
Security
Gaming
Biotech
Messaging
Source: Line Corporation Q4 2018 Earning Results
Messaging
Source: Line Corporation Q4 2018 Earning Results
Messaging
Source: Line Corporation Q4 2018 Earning Results
Messaging
Messaging
Fintech
Fintech
Fintech
Cryptocurrencies
Cryptocurrencies
Cryptocurrencies
Tokyo University
Kyushu University
Keio University
Osaka University
Healthcare
Healthcare
Healthcare
Healthcare
Artificial Intelligence
Artificial Intelligence
Artificial Intelligence
Space Tech
Space Tech
Food Tech
Food Tech
Food Tech
Food Tech
Online Retail
Online Retail
Source: e-Conomy SEA 2018 Report.Google-Temasek
Incumbent Disruption
And Japan, because of both its hierarchal nature of
society and the importance of consensus and decision
making has a particularly hard time with bottom-up
change, and yet for the Japanese economy to thrive or
even to continue to grow sustainably at all there needs to
be a mechanism for disruptive innovations to take root
and flourish. 
So, while Japanese industry made its fortunes disrupting
markets all over the world they put in place a system at
home to protect domestic markets from disruption.
“
Tim Romero. Disrupting Japan Podcast.2015.
Corporate Investment
Financial Institutions
Source: Japan Startup Finance Report 2018
Overseas
Other
Government / University
Financial Institutions
Corporations
Overseas
General disregard for small startups
Hiroshi Mikitani,CEO & Founder Rakuten
Tips for incumbents
Don’t undervalue disruptive tech (i.e. Blockchain)
Tips for incumbents
Don’t undervalue disruptive tech (i.e. Blockchain)
Focus on trends, not tech itself
Tips for incumbents
Don’t undervalue disruptive tech (i.e. Blockchain)
Focus on trends, not tech itself
Focus on new business models, not self improvement
Tips for incumbents
Don’t undervalue disruptive tech (i.e. Blockchain)
Focus on trends, not tech itself
Focus on new business models, not self improvement
CVC isn’t just about ROI
Tips for incumbents
Don’t undervalue disruptive tech (i.e. Blockchain)
Focus on trends, not tech itself
Focus on new business models, not self improvement
CVC isn’t just about ROI
Begin working with Venture Builders
Scaling beyond the region
Local still complicated
Masayoshi Son.Reuters,Jun 2019
“Until recently Japan was at the technological leading edge. In
the most important current technology revolution – artificial
intelligence – Japan has become a developing country,” Son
said at an annual SoftBank event for suppliers and customers.
Gaming
Gaming
“MOBA games, as a whole, are not really popular here in Japan,” he said.
“Actually, any game that requires building up a team and cooperating
with somebody else is struggling here in Japan. At the same time,
Japanese people love to play against the CPU, because this avoids human
interaction, and they prefer avoiding a real person that disturbs them
while they train.”
Paolo Gianti,former Nintendo EU.Jan 2019
Source: LinkedIn Future of Skills APAC Report,2019.
The Trade Wars
Source: Southeast Asia Tech Investment in 2018.Cento
Buddhism
Source: https://oec.world/en/profile/country/jpn/
Buddhism
Source: https://oec.world/en/profile/country/jpn/
HUAWEI
NVIDIA / QUALCOMM
Natural scaling regions
Source: e-Conomy SEA 2018 Report.Google-Temasek
Source: e-Conomy SEA 2018 Report.Google-Temasek
Source: The Rising of Japanese Startups in Southeast Asia,2016.
Cross border investments
Cross border investments
Source: JETRO Invest Japan Report 2018
Avoided markets
Avoided markets
660 M

vs

743 M
Average annual spending per capita for online shopping in Europe from 2015 to 2018,
by country (in euros**)
Source: Statista 2019
28 countries
23 official languages
Northern Europe
Southern Europe
4000 KM
Western Europe
Eastern Europe
Source: Dealroom.co.Excludes buyouts,secondary transactions,debt,ICOs,lending capital,grants.
Distributed Startups
Global Scope
Most SEA too regional
Some players undervalued
Europe - Asia opportunities
Market Saturation
Local Corporates (CVC)
Who funds the region?
Increased competition
Organic growth
Breaking the regional lock
Excel at scale
Apply to Europe
Lessons of efficiency
Logistics (Forward Freighter)
Operations (massive retail operations)
Automation (autonomous vehicle China roads)
Recommendation (Dynamic Yield)
Semiconductors – AI chipsets (Xiaomi)
5G (Huawei)
Cryptocurrencies
eSports
Cybersecurity & Privacy technology
http://www.slideshare.net/thealeph Alex Barrera (@abarrera)
THANK YOU
Alex Barrera
alex@thealeph.com
Growing in Asia Group
http://bit.ly/GrowingInAsia
https://www.linkedin.com/in/abarrera

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