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Why Community Matters

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Vero Pepperrell
Vero Pepperrell

The document discusses why community engagement matters for businesses. It argues that customers are people, not just numbers, and that treating them with respect, responsibility, and being responsive will lead to positive interactions, happier customers, recommendations, and an improved reputation. It recommends that businesses listen to their community on blogs, forums, events; participate in discussions; and tell customers when their suggestions are implemented.

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Why Community Matters Vero Pepperrell Digital marketing & Social Media consultant www.thatcanadiangirl.co.uk / www.pepsmedia.com Future of Mobile, 17th Nov 2008 Vero Pepperrell, Pepsmedia
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The 3 R’s of Community Interaction ,[object Object],Positive interactions Happier users Recommendation Improved reputation
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Vero Pepperrell Digital marketing & Social Media consultant www.thatcanadiangirl.co.uk / www.pepsmedia.com Blogging since 2000 and still alive! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vero Pepperrell, Pepsmedia

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Why Community Matters

  • 1. Why Community Matters Vero Pepperrell Digital marketing & Social Media consultant www.thatcanadiangirl.co.uk / www.pepsmedia.com Future of Mobile, 17th Nov 2008 Vero Pepperrell, Pepsmedia
  • 2.
  • 3.
  • 4.
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