A call to action is a part of your advertisement that is placed strategically in the ad piece to tell an engaged reader about what he must do next. When an engrossed reader goes through an advertisement, he finds himself in a situation where he is at a threshold but needs a little motivation to cross it. Learn more: https://textuar.com/blog/how-to-write-a-call-to-action/

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2. What is a Call to Action?
A call to action is a part of your advertisement
that is placed strategically in the ad piece to tell
an engaged reader about what he must do next.
Without a CTA, a reader is left in oblivion after all
the content he has consumed. It acts as the
subtle push needed before purchase or
subscription.

3. Every time the brain thinks about what to do, we
immediately start browsing or going through
social media.
Well, when it comes to CTA, the brain behaves in
the same way.
A well-written call to action is subtle at hinting. It
is a suggestion that this can be the next course
of action.
Benefits of call to action in copywriting
Reward psychology
The copywriting
accelerates conversion

4. Examples of call to
action that works
a) Babbel: Babbel is a language learning app
that often comes up with various strong and
engaging CTA’s for their social media offers.
b) Juvia’s Place: The email marketing from
Juvia’s Place has adopted some intelligent ways
to turn its targeted audience into customers.
c) Hootsuite: Hootsuite is a social media
marketing and management platform that gives
users an interactive and integrated UI.

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