2. WHAT IS SELLING?
What Is a Sale?
A sale is a transaction between two or more parties in which the buyer
receives tangible or intangible goods, services, or assets in exchange for
money.
What is sales?
Sales is a term used to describe the activities that lead to the selling of
goods or services. Businesses have sales organizations that are broken up
into different teams.
Personal selling includes
Personal communication of information
Persuasion
Helping others
Goods
Services
Ideas
3. NEW DEFINITION OF SELLING?
Personal Selling
Refers to the personal communications of information
To unselfishly persuade someone
5. Would you treat her in a selfish manner?
Would you sell her something just to make a sale?
6. THE GOLDEN RULE OF
PERSONAL SELLING
Refers to the sales philosophy of unselfishly treating others as you would like to
be treated.
Cheating is not expected.
7. THE GOLDEN RULE OF
PERSONAL SELLING
The Golden Rule is all about trying to keep somebody else warm, even if
it means that we get cold in the process!!!
8. SALES PERSON DIFFERENCES
Traditional Salesperson
guided by self interest
Ego driven
Attribute results to personal efforts (not a team player).
Seek recognition for efforts
Money is life main motivator not passion
9. SALES PERSON DIFFERENCES
Professional Salesperson
Takes care of customers
Do what they are legally required to do
Enjoy recognition but they have pride and ego
Money is important but not to the customer detriment.
10. SALES PERSON DIFFERENCES
Golden Rule Salesperson
Others interests most important.
Do the right thing.
Finds others interest most important.
Not motivated by pride and ego.
Service is most important
Money is to be shared
12. PERSONAL CHARACTERISTICS NEEDED TO SELL FOR
BUILDING LONG-TERM RELATIONSHIPS
joy at work
caring or customers
self control in emotions
fairness in the sale
faithful to your word & morally ethical
kind to people
patience in closing in the sale & harmony in r/ship
13. THE - END
THANK YOU
TEAM ZESSO!!!
prepared by tesfalidet faris
tesfafaris@gmail.com
