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Toilet.
Japan.
Language.
Toilet.
this




this




              this
新領域・その他
                        1億

   海外住設事業
       276億
                    14%


                          2050億
                          100%

                           ()

                                  82%
                                        国内住設事業
                                         1691億

2011.03. TOTO中間決算
Why?
  *    効果を実感するまでが長い
  *    上下水道の差異
  *    水まわりの規格・法整備
  *    トイレ文化
  *    生産拠点が少ない
  *    動作電圧の問題
  *    便器のくせに値段が高い
  *    トイレに対する意識
  *    Etc.
世界の便所事情
ヨーロッパ
洗い落とし式       サイホン式




* 水流        * サイホンの原理
* 水溜りが小さい   * 水溜りが大きい


   汚          not 汚
洗い落とし式




* 水流
* 水溜りが小さい


   汚
イタリア Italy
アメリカ   United States of America
中国 Chinese
国内シェア
㈱ 東洋陶器




㈱ 伊奈製陶
便器に求められる3つの素質


  1.水を流す仕組み
  2.頑丈である
  3.防水性(≒衛生的)
1.水を流す仕組み
2.頑丈である
3.防水性(≒衛生的)


                               ツルツル
 ツルツル

       ピカピカ             ピカピカ

                                      ピカピカ
ピカピカ
                ツルツル
       ツルツル                ピカピカ



                 ピカピカ             ツルツル
 ピカピカ
         ツルツル
                               ピカピカ
60%         30%




                    90%
                                その他
                                 10%


国内メーカー別シェア:衛生陶器
60%         30%




           40%         30%         30%




国内メーカー別シェア:衛生陶器
有機ガラス系樹脂
40%    30%   30%




国内メーカー別シェア:衛生陶器
Toilet.
Japan.

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121108Toilet.