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Imagine that you are the liaison between the decision makers
and the followers and that your role is to communicate potential
personnel change initiatives. Using the communication
strategies found in the text, what actions will you take to format
the conversation with employees regarding the restructuring
process?
Communication Strategies found in the text:
Strategy Actions Spray and pray
Shower employees with a range of information; more is better.
Managers pray that staff will see what needs to be done.
Benefit: Staff are exposed to company information. Downside:
Staff overloaded with information, may not be able to identify
what is more important, and may be able to understand what is
happening, but not why.
Tell and sell
Limit the information provided to core issues. Management tells
staff about the changes and “sells” them on why these are
necessary. Benefit: Can be done rapidly. Downside: Staff are
passive recipients, and lack of dialogue opens potential for staff
skepticism and cynicism.
Underscore and explore
Focus on fundamentals, but engage employees in dialogue to
identify obstacles and misunderstandings that need to be
addressed. Benefit: Staff engagement solves problems,
strengthens support for change and can generate useful ideas.
Downside: Takes time.
Identify and reply
Defensive approach to identifying and responding to rumors and
innuendo, and to reduce staff confusion about changes. Benefit:
Can resolve problems at an early stage. Downside: Reactive
approach that assumes (sometimes incorrectly) that staff
understand the organizational problems that the changes need to
address.
Withhold and uphold
Withhold information until it is absolutely necessary to
communicate. Management publicly defend the change strategy.
Information is not disclosed openly. Benefit: Management retain
a high degree of control. Downside: Staff bitterness and
resentment.
Forbes School of Business Faculty
Reference:
Cignoranelli, D. A. (2003). Communicating change initiatives.
The practicing CPA. 27(8) p 3-4. Retrieved from ProQuest
Database.
TED (Producer). (2009). TEDTalks: Itay Talgam--How to lead
like the great conductors [Video file]. Retrieved from the Films
on Demand database.
Required Resources
Text
Palmer, I., Dunford, R., & Buchanan, D. (2017). Managing
organizational change: A multiple perspectives approach (3rd
ed.). Retrieved from https://www.vitalsource.com
Recommended Resource
Multimedia
TED. (Producer). (2009, July). Itay Talgam: Lead like the great
conductors (Links to an external site.)Links to an external site.
[Video file]. Retrieved from
http://www.ted.com/talks/itay_talgam_lead_like_the_great_cond
uctors.html This video takes a creative look at communication
and the leader’s skills and abilities to develop harmony within
an organization.
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Imagine that you are the liaison between the decision makers and the.docx

  • 1. Imagine that you are the liaison between the decision makers and the followers and that your role is to communicate potential personnel change initiatives. Using the communication strategies found in the text, what actions will you take to format the conversation with employees regarding the restructuring process? Communication Strategies found in the text: Strategy Actions Spray and pray Shower employees with a range of information; more is better. Managers pray that staff will see what needs to be done. Benefit: Staff are exposed to company information. Downside: Staff overloaded with information, may not be able to identify what is more important, and may be able to understand what is happening, but not why. Tell and sell Limit the information provided to core issues. Management tells staff about the changes and “sells” them on why these are necessary. Benefit: Can be done rapidly. Downside: Staff are passive recipients, and lack of dialogue opens potential for staff skepticism and cynicism. Underscore and explore
  • 2. Focus on fundamentals, but engage employees in dialogue to identify obstacles and misunderstandings that need to be addressed. Benefit: Staff engagement solves problems, strengthens support for change and can generate useful ideas. Downside: Takes time. Identify and reply Defensive approach to identifying and responding to rumors and innuendo, and to reduce staff confusion about changes. Benefit: Can resolve problems at an early stage. Downside: Reactive approach that assumes (sometimes incorrectly) that staff understand the organizational problems that the changes need to address. Withhold and uphold Withhold information until it is absolutely necessary to communicate. Management publicly defend the change strategy. Information is not disclosed openly. Benefit: Management retain a high degree of control. Downside: Staff bitterness and resentment. Forbes School of Business Faculty Reference: Cignoranelli, D. A. (2003). Communicating change initiatives. The practicing CPA. 27(8) p 3-4. Retrieved from ProQuest
  • 3. Database. TED (Producer). (2009). TEDTalks: Itay Talgam--How to lead like the great conductors [Video file]. Retrieved from the Films on Demand database. Required Resources Text Palmer, I., Dunford, R., & Buchanan, D. (2017). Managing organizational change: A multiple perspectives approach (3rd ed.). Retrieved from https://www.vitalsource.com Recommended Resource Multimedia TED. (Producer). (2009, July). Itay Talgam: Lead like the great conductors (Links to an external site.)Links to an external site. [Video file]. Retrieved from http://www.ted.com/talks/itay_talgam_lead_like_the_great_cond uctors.html This video takes a creative look at communication and the leader’s skills and abilities to develop harmony within an organization.