Marketing to Mexico with Lucky Numbers and Kids
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The document discusses the importance of translation for marketing to global audiences. It notes that website visitors are 6 times more likely to purchase products in their native language, and 85% of global shoppers will not buy from a foreign language site. Translation can increase downloads and revenue, with some of the highest returns seen in South Korea, China, and Japan. The document emphasizes that people do not buy what they do not understand and provides tips for effective translation versus localization.
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Marketing to Mexico with Lucky Numbers and Kids
- 1. Lucky Numbers & Marketing Blonde Kids to Mexico By @InEveryLanguage
- 2. ?
- 6. 90%
- 7. 13 = 90%
- 9. Top Reasons Fortune 500 Companies Translate Percentage 64 66 68 70 72 74 76 78 80 82 To meet regulatory & legal requirements To increase brand value To reach more customers in markets where they already compete To meet customer expectations 69.39% 71.43% 71.43% 79.49%
- 10. Website visitors are 6X more likely to purchase products in their native language
- 11. 85% of global shoppers will NOT buy at all from a foreign language site
- 12. Translation Increases Downloads AND Revenue Highest ROI in South Korea, China & Japan
- 14. People Don’t Buy What They Don’t Understand
- 17. Global Website Preferences Direct & explicit language Shorter text strings
- 19. Global Website Preferences Bullet points
- 20. Global Website Preferences Paragraphs
- 21. Global Website Preferences Right to left
- 23. Will Never See ROI = Waste of Money
- 24. ROI in 6 WEEKS
- 27. How to Sell an iPad United States China
- 33. When You Don’t Do It at All
- 34. When You Try to Do It Yourself
- 35. When You Simply Don’t Care “Misinterpretations would be ‘low-risk’”
- 36. Keep That from Being YOU: Talk to Your Translator
- 37. Context
- 38. Dialect
- 39. Mexicans, Puerto Ricans, Cubans, Salvadorians, Dominicans, Guatemalans, Colombians, Hondurans, Ecuadorians & Peruvians (10 different origin groups) make up 92% of the US Hispanic population.
- 40. Everything Else • Units of Measurement? • Calendar & Time Formats? • Target Currency? • Phone Number? (Interpreters Available?) • Where Are New Images Coming From? • Prior Translations? (Translation Memory?) • Anticipated Changes – When & How Often? • Reviewers?
- 41. Turn Translation from a Cost Center into a Profit Driver
Editor's Notes
- English and Spanish cover 30% of the online population — but add Chinese and you are over 50%.
- 79.49%, 71.43%, 71.43%, 69.39%
- REVENUE
- 99 makes it look cheaper. 8 is associated with wealth & prosperity (the more 8s the better) – from apple.com July 2013
- 38