1. Meeting and Convention
Venue
TOPIC
Jl IKPN Bintaro No 1, Pesanggrahan,
Tanah Kusir, Jakarta, Special Capital
Region of Jakarta 12330, Indonesia
History
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A. Trade fairs
• Began in biblical times; beginning of “public” trade fair for craftsmen and artisans.
• Early examples – Leipzig Fair in
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B. Exhibition
• Buyer – seller format in large city in special building (Crystal Palace in London).
• Growth of Trade Associations
• Trade shows being held at same time as annual meetings
• National Association of Exposition Managers (Now – International Association of Exhibitions and
Events)
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C. Types of Shows
• Private Shows or Trade Shows:
• Typically a business-to-business event.
• Exhibitor usually a manufacturer or distributor of products by sponsor.
• Examples
• National Restaurant Show (NRA in Chicago)
• Consumer Electronic Design and Installation Association
• International Builders Show
• American Society for Cell Biology (ASCB)
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D. Consumer or Trade Shows
• Open to the public and offers products for sale.
• Often regional introduction of new products.
• Examples
• Gulf Shore Flower, garden and Home Show
• The Kansas Sports, Boat & Travel Show
• The 2010 Michigan Golf Show in Novi Michigan
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E. Consolidation Show (Or“Combined”or“Mixed”Show):
• Open to both industry buyers and the public.
• Hours may vary for each group.
• Examples
• Consumer electronics shows
• Automobile industry shows
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F. Economic Forecast
• Signs of Recovery
• Attendance, number of exhibits, amount of space, and revenue has declined since 2007, according
to CEIR.
• Industry professionals predict a slow-to-moderate growth between 2010 and 2012.
• Many corporations reported increasing funding for business-related travel.
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G. Exhibition Management Key Players
Exhibition Organizer
• Educational and Entertainment programs
• Availability of exhibitor demonstrations and training programs
• Special sections for new exhibitors or technologies
• Celebrity or industry-leading speaker
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• Meal programs
• Continuing Education Units (CEUs) and industry certification programs
• Spouse, guest, and children programs
• Internet access and e-mail centers
Facility Manager:
• AKA Convention Service Manager or Event Manager
• Assist in arranging logistical details
• Telecommunications
• Dining arrangements
• Setup and teardown times
• Transportation
General Service Contractor:
• Floor plan development and design
• Aisle carpet and signage
• Custom and modular booths
• Freight handling and shipping
• Storing and warehousing materials
• Installation, maintenance, and dismantling
• Lighting, electronics, sound, a/v, plumbing
• Telecommunications and computer requests
• Coordination with specialty contractors
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G. Considerations in Planning the Show
Location – Major effect on attendance
• Same place year after year
• Negotiate good deals
• Attendance is steady
• Typically for association meetings
• Move to various locations
• Attracts visitors, guests, spouses
• Varies the local attendance base & allows new attendees
• Rotation between specific cities
• Consistency in planning
• Familiarity with variety
Shipping and Storage
• Outside materials need to be transported and then stored.
• Process then reversed.
Marketing and Promotion
• Attendance is the key to success.
• Need to attract exhibitors and attendees
Marketing and Promotion (continued)
• General Sponsorships.
• Special Event Sponsorship
• Advertising in the Show Daily
• Advertising in the Show Directory
• Promotional Items Sponsorship
Technology
• The impact of the internet on marketing.
• Lead retrieval systems – “swipe” an attendee’s card to gather and save info.
• RFID – Radio Frequency Identification
• CD-ROM’s or flash drives as substitute for hard copies of brochures.
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Risk and Crisis Management
• Identifies all potential risks for show management and the exhibitors.
• Quantifies each risk to determine the effect it would have it occurs.
• Provides assessment of risks.
• Provides risk avoidance steps.
• Provides risk mitigation steps.
