1. Case Study _ Windows 8
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BUSINESS CASE
The recent launch of Windows 8 was the latest addition to the second generation Windows
operating system from the company. Windows first revealed the operating system back in
June 2012. This new operating system is a great blend of Vibrancy and beauty.
Windows wanted to demonstrate the new OS to as many prospective consumers through
print ads. The objective was to also demonstrate the introduction of some smart features
like picture password, touch to engage and See and Share. But the challenge was in finding
out the best way to deliver the Windows experience to readers irrespective of the OS they
carried.
SOLUTION
The series of print ads released by Windows were all
POINT (formerly intARact) enabled to instantly
connect the reader to a whole new experience of the
new OS. Readers could watch their popular TVC,
watch the demo of the picture password, experience
it in actual, and share their experience with their
peers on Facebook. All these experiences were
delivered onto the readers’ handheld devices at a
click.
Windows released a second series of print ad where
they communicated their tie up with Talaash
(meaning search in Hindi), a movie featuring the
icon actor Aamir khan. On capturing these ads, users
could view an exclusive promo of the movie and then
use the picture password to unlock more content from
the Brand. Integrating print ads with Point enabled
reach to non-windows users and introduced these
users to windows through an engaging experience.
RESULTS
 Over 12,000 engagements were recorded on the first day of ad release
 Over 49% of the users engaged with multiple content
 About 66% of the users who engaged with the campaign, had downloaded the app
for the first time
 Over 61% of the users experienced the picture password feature to unlock the
remaining engagements, indicating the success in one of the key features of the
newly released OS
HIGHLIGHTS
 12,000 engagements actually mean demos and serious interest. Print as a medium
could deliver this only because AR acted as a springboard to the digital World.

2. Case Study _ Windows 8
http://telibrahma.com Follow us on http://www.facebook.com/PointARTApp
 Brand could measure the effectiveness of communicating the new features through
the traditional print ad, which was otherwise not possible