<ul><ul><li>Long Shot  in a  Thick Jungle : </li></ul></ul><ul><ul><li>Startups  in  India </li></ul></ul><ul><ul><li>Talk...
Intro <ul><li>Based on experience of  http://SmartCrowds.com , building  http://BrandAdda.com </li></ul><ul><ul><li>Its a ...
Agenda <ul><li>Working in a Startup vs Large firm </li></ul><ul><li>Before you Start it up </li></ul><ul><li>Pieces of the...
Working in Startup vs Large firms <ul><li>Startup </li></ul><ul><li>Make a huge impact on Company's destiny </li></ul><ul>...
Before Starting it up! <ul><li>Establish purpose (Read Guy Kawasaki's  Art of the Start )‏ </li></ul><ul><li>Why to do a s...
Pieces of the Startup Puzzle <ul><li>Idea </li></ul><ul><li>Technology </li></ul><ul><li>Product </li></ul><ul><li>Hiring ...
The Indian Handicap <ul><li>Hiring for a startup is hard enough anywhere, but India adds a dimension </li></ul><ul><ul><li...
Some Learnings <ul><li>Get a partner! </li></ul><ul><li>Leverage what exists: lots of free / open source assets </li></ul>...
Useful Networks / Forums <ul><li>TiE (The Indus Entrepreneurs)‏ ( http://tie.org) ‏ </li></ul><ul><ul><li>Mentoring Sessio...
References <ul><li>Marc Andreesen's Blog has a 9-part series on startups  </li></ul><ul><ul><li>http://blog.pmarca.com/200...
VISION, DRIVE, PERSISTENCE, NETWORKING Administration Idea /  Product Technology /  Platform Strategy Team Coordination De...
Finally! QUESTIONS? The Startup World Needs YOU!
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Long Shot in a Thick Jungle: Startups in India

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A talk given to students at the techfest of MEC in Cochin, with a general overview of Startups, particularly in India.

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Long Shot in a Thick Jungle: Startups in India

  1. 1. <ul><ul><li>Long Shot in a Thick Jungle : </li></ul></ul><ul><ul><li>Startups in India </li></ul></ul><ul><ul><li>Talk at </li></ul></ul><ul><ul><li>Tej Arora </li></ul></ul><ul><ul><li>Founder </li></ul></ul>
  2. 2. Intro <ul><li>Based on experience of http://SmartCrowds.com , building http://BrandAdda.com </li></ul><ul><ul><li>Its a hi-tech startup, mileage may vary for other categories </li></ul></ul><ul><ul><li>Product is in public-beta, with virtually no Marketing done yet (another round of development in progress)‏ </li></ul></ul><ul><li>No better place than a college campus to plant the startup bug... Pass on the infection!! </li></ul><ul><li>Why are Startups good for the Economy? </li></ul>
  3. 3. Agenda <ul><li>Working in a Startup vs Large firm </li></ul><ul><li>Before you Start it up </li></ul><ul><li>Pieces of the Startup puzzle </li></ul><ul><li>Challenges unique to India </li></ul><ul><li>Some Learnings </li></ul><ul><li>Useful Forums </li></ul><ul><li>Valuable References </li></ul>
  4. 4. Working in Startup vs Large firms <ul><li>Startup </li></ul><ul><li>Make a huge impact on Company's destiny </li></ul><ul><li>Create Products from scratch (No Legacy!)‏ </li></ul><ul><li>Complete ownership (product defn, design, architecture, marketing, sales, business dev)‏ </li></ul><ul><li>Limitless opportunity to constantly Innovate & Learn & Grow </li></ul><ul><li>More Stock Options (potential Mega $$$$)‏ </li></ul><ul><li>Small, tightly-knit, motivated team </li></ul><ul><li>Zero bureaucracy. Things move fast!. </li></ul><ul><li>Simple Facilities </li></ul><ul><li>Limited Perks / Benefits </li></ul><ul><li>Need Drive & Will to put in Looong hours </li></ul><ul><li>High Risk / High Reward </li></ul><ul><li>Large Firm </li></ul><ul><li>Make a minor dent at best </li></ul><ul><li>Typically bug-fixing, enhancements, or limited development </li></ul><ul><li>Partial Ownership (typically only QA and dev, sometimes product defn)‏ </li></ul><ul><li>Opportunity to learn a few things, limited opportunity to innovate </li></ul><ul><li>Miniscule or non-existent </li></ul><ul><li>Large, distributed, multi-department teams </li></ul><ul><li>Fair amount of bureaucracy </li></ul><ul><li>Superior Facilities </li></ul><ul><li>Strong Perks / Benefits </li></ul><ul><li>Easier work-life balance </li></ul><ul><li>Low Risk / Low Reward </li></ul>
  5. 5. Before Starting it up! <ul><li>Establish purpose (Read Guy Kawasaki's Art of the Start )‏ </li></ul><ul><li>Why to do a startup? </li></ul><ul><li>Why NOT to do a startup? http://blog.pmarca.com/2007/06/the_pmarca_guid_1.html </li></ul><ul><li>Pitch to some close friends you admire/respect </li></ul><ul><li>If everyone says GO FOR IT!, pitch some more!!, UNTIL you've heard some contrary views </li></ul><ul><li>If you're STILL gungho about it, you're ready :-)‏ </li></ul>
  6. 6. Pieces of the Startup Puzzle <ul><li>Idea </li></ul><ul><li>Technology </li></ul><ul><li>Product </li></ul><ul><li>Hiring </li></ul><ul><li>Team </li></ul><ul><li>Advisors </li></ul><ul><li>Funding </li></ul><ul><li>Personal Network </li></ul><ul><li>Business climate </li></ul><ul><li>Legal & Accounting </li></ul><ul><li>Marketing/Sales </li></ul>Courtesy nanasupergirl@flickr Deficiency in any of these can kill the startup!
  7. 7. The Indian Handicap <ul><li>Hiring for a startup is hard enough anywhere, but India adds a dimension </li></ul><ul><ul><li>Risk-averse culture (Friends & Family act as gates!)‏ </li></ul></ul><ul><ul><li>Equity unattractive & ill-understood: No examples of big jackpots out of India </li></ul></ul><ul><ul><li>Too many Generals & very few Soldiers </li></ul></ul><ul><li>VC scene is still maturing </li></ul><ul><ul><li>Few Angel/Seed Investors </li></ul></ul><ul><ul><li>Preference for Services, BPO, Retail, Education, Domestic Internet/Mobile </li></ul></ul><ul><li>Internet Audience is tiny </li></ul><ul><li>Breakout Innovation / Creativity: Ecosystem still developing </li></ul><ul><ul><li>Need more Open Source participation: excellence for the sake of excellence (e.g. Google, Wordpress)‏ </li></ul></ul><ul><ul><li>Need more Networks / Forums / Camps / Hacker Meets </li></ul></ul>
  8. 8. Some Learnings <ul><li>Get a partner! </li></ul><ul><li>Leverage what exists: lots of free / open source assets </li></ul><ul><li>Blog about your company </li></ul><ul><li>Keep governance clean </li></ul><ul><li>When to go to a VC? </li></ul><ul><ul><li>the less experience the team has, the more traction you need to demonstrate </li></ul></ul><ul><li>Put some of your own money </li></ul><ul><li>Get a lot of review & feedback, validation is key </li></ul><ul><li>Outsourcing: Avoid; If you must, do only a prototype </li></ul>
  9. 9. Useful Networks / Forums <ul><li>TiE (The Indus Entrepreneurs)‏ ( http://tie.org) ‏ </li></ul><ul><ul><li>Mentoring Sessions </li></ul></ul><ul><ul><li>Workshops </li></ul></ul><ul><ul><li>Access to those with Gyan, Money, & Connections </li></ul></ul><ul><li>Proto.in ( http://proto.in ) </li></ul><ul><li>Headstart.in ( http://headstart.in ) </li></ul><ul><li>NEN Online ( http://nenonline.org ) </li></ul><ul><li>LinkedIN ( http://linkedin.com ) </li></ul><ul><li>Startup Sites / Blogs </li></ul><ul><ul><li>Pluggd.in ( http://pluggd.in ) </li></ul></ul><ul><ul><li>WATBlog ( http://WATBlog.com ) </li></ul></ul><ul><ul><li>VentureWoods ( http://venturewoods.org ) </li></ul></ul><ul><li>Incubation Cells / Centers </li></ul>
  10. 10. References <ul><li>Marc Andreesen's Blog has a 9-part series on startups </li></ul><ul><ul><li>http://blog.pmarca.com/2007/06/the_pmarca_guid_1.html (Why not to do a startup)‏ </li></ul></ul><ul><ul><li>http://blog.pmarca.com/2007/06/the_pmarca_guid_2.html (When the VCs say no)‏ </li></ul></ul><ul><ul><li>http://blog.pmarca.com/2007/06/the-pmarca-gu-1.html </li></ul></ul><ul><ul><li>http://blog.pmarca.com/2007/06/the-pmarca-gu-2.html </li></ul></ul><ul><ul><li>http://blog.pmarca.com/2007/06/the-pmarca-gu-3.html </li></ul></ul><ul><ul><li>http://blog.pmarca.com/2007/07/the-pmarca-guid.html </li></ul></ul><ul><ul><li>http://blog.pmarca.com/2007/07/why-a-startups-.html </li></ul></ul><ul><ul><li>http://blog.pmarca.com/2007/08/the-pmarca-guid.html </li></ul></ul><ul><ul><li>http://blog.pmarca.com/2007/08/the-pmarca-gu-1.html </li></ul></ul><ul><li>http://www.sequoiacap.com/ideas : Elements of sustainable companies </li></ul><ul><li>http://www.svpg.com : Great Advice on creating successful Products </li></ul><ul><li>The art of the start by Guy Kawasaki </li></ul><ul><li>The High Performance Entrepreneur by Subroto Bagchi </li></ul><ul><li>Do a Google Search for some names: Paul Graham, Marc Andreesen, etc </li></ul>
  11. 11. VISION, DRIVE, PERSISTENCE, NETWORKING Administration Idea / Product Technology / Platform Strategy Team Coordination Deployment Usability Flexibiity Backup Facility Legal Finance Incorporation Internet, Power, Cost, Distance, Hardware, Furniture Terms of Svc, Privacy Policy, Stock Plan, Funding, Contracts, Employment Agreement Confidentiality Agreement IP Protection Name Logo Stationery Process Accounts Budgeting Filings Payroll, Funding Equity Plan Pitch /Biz Plan VC, Angels Mgmt Business Development Marketing Partnerships Sales Team Building Affordability Team Composition Campus Relations Tests& Interviews PR Events Blogging Press Research News, Blogs Journals, Publications Board of Advisors & Directors Life of an Entrepreneur ** ** Professional part only Team Motivation
  12. 12. Finally! QUESTIONS? The Startup World Needs YOU!

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