Social Media / Academic Medicine - co-presentation with @Futuredocs & @Doctor_V
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Presentation to the Joint Gathering of the COD, COTH/CMOG, and the GFP, Association of American Medical Colleges, Scottsdale, Arizona, April 6, 2013
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Social Media / Academic Medicine - co-presentation with @Futuredocs & @Doctor_V
- 1. Engaging our patients in the 21st Century Association of American Medical Colleges • April 6, 2013 Ted Eytan, MD MS MPH • The Permanente Federation, LLC • twitter: tedeytan Physician Director, Kaiser Permanente Center for Total Health • kp.org/centerfortotalhealth © 2013 The Permanente Federation, LLC | Photo credit: Ted Eytan, MD
- 2. To heal, you have to not harm 52 million people 9 million members 178,000 employees 37 hospitals 611 medical office buildings 607 other faciliGes NHS England KP 0.8675 MtCO2e 5.04 MtCO2e (energy only) MtCO2e : Metric Tonne (ton) Carbon Dioxide Equivalent, 2010 Reporting Year Source: http://www.theclimateregistry.org/ ; http://www.sdu.nhs.uk/sd_and_the_nhs/
- 3. May 6, 2008
- 4. Building a Bank of Good Will Negative Neutral Positive 2005 2006 2007 2008 2009 2010 2011 Media mentions, Kaiser Permanente Source: Kaiser Permanente Brand Communication
- 5. Use your peacetime wisely Source: http://mashable.com/2011/02/17/taco-bell-social-media-defense/ 5
- 6. At the / Earned / Owned Media Paid Same Time, Earned Media WILL SOON OVERSHADOW PAID MEDIA* Paid media 1.9B impressions Growing at 8% Earned media: 500M impressions Growing at 30% Owned/controlled media Source: Arthur Page Society, 2011 *Arthur Page Society 2011
- 7. What should health care use social media for? Source: http://twitter.com/#!/tedeytan/status/58948513639313408 7
- 8. § Kaiser Permanente Care Stories – http://kp.org/carestories 8
- 9. 4.2 million members connected, via kp.org 5,000,000 members 2,500,000 members 20032005 2007 2009 Source: Kaiser Permanente Web Analytics, updated 12/18/2012 2012 (4Q)
- 10. Being there, in the moment
- 11. Being there, in the relationship Source: https://twitter.com/tedeytan/cpmg-pilot
- 12. Being there “A six metre high mural by Regina Holliday..to draw attention to the failings of the US health system” - BMJ, September, 2009
- 13. Being there “Bouncing a Ball Alone: Grokking Failure” - Henry Ford Health System, Detroit, November, 2012
- 14. Health doesn’t happen here © 2013 The Permanente Federation, LLC
- 15. It happens here
- 16. It happens here 16 Photo: M.V. Jantzen - http://www.flickr.com/photos/mvjantzen/8464490630/
- 17. It happens here 17 La Mesa Medical Offices, California Photograph: Ted Eytan, MD, http://www.flickr.com/photos/taedc/8382776635/
- 18. Let’s Dialogue.