1. Why be Social (Media)?
Ted Eytan, MD MS MPH • twitter: tedeytan • November 4, 2016
Kaiser Permanente School of Allied Health Sciences, Richmond, CA USA

3. Capital TransPride, Kaiser Permanente Platinum Sponsor • May 21, 2016 • Washington, DC USA
(I’m also a family doctor,
a Permanente physician,
a Kaiser Permanente member,
a Washington, DC resident)
Hi. I’m Ted.
(follow me @tedeytan)

4. I’m here from the future
Kaiser Permanente Center for Total Health, Washington, DC
kp.org/centerfortotalhealth • @KPTotalHealth

6. doctor | 19th century

7. § 24/7 access worldwide
§ 11,000,000 members can
– email their doctor
– participate in video visits
– check lab test results
– order prescription refills
– manage appointments
patient | 21st century

8. Listening

9. social network
“linear”
Listening
solves
problems

10. social network
“connected”
Listening
solves
problems

11. social network
“connected”

12. time’s up!
social network
“linear”

13. more time • better solution
social network
“linear”

14. Listening, beyond the immediate
Source: Lazer D, Friedman A. The Network Structure of Exploration and
Exploitation. Administrative Science Quarterly. 2007;52(4):667–694. Available at:
http://asq.sagepub.com/lookup/doi/10.2189/asqu.52.4.667.

15. Listening
“You know institutions tend to become static;
they build walls around themselves to protect
themselves from change, and eventually die.
You should fight that by opening up your
thinking and your ideas, and work for a
change.”
-Sidney Garfield, MD

16. Presence
Agencies, departments, and
organizations don't do things - people do
things. People's names should be on
things to foster both accountability and
pride. - Edward Tufte

17. Presence

18. I want to know about YOU -

19. How?

20. 2008

21. Contagion

24. Live in the century of your choice
Quick side note, I
think it's phenomenal that you
put your preferred gender pronouns in
your email signature. You are first
healthcare executive I have seen do
that. I hope it sparks others to
follow suit.
Also – I must
say, I haven’t seen very many email
signatures with preferred gender
pronouns listed – so cool to see
that!!

25. “Kaiser (Permanente) is so far past faxing orders that
they’re into sustainable apples”
-Jess Jacobs, April, 2013, TEDMED
http://http://jessjacobs.me/my-intravenous-lecture/
For whom

26. For whom

27. Being There
“Bouncing a Ball Alone: Grokking Failure” -
Henry Ford Health System, Detroit, November, 2012

28. Thank you.