Presentation shows making of Babyoye for which we had conducted usability testing. To know more about our work or if you need help in your business. You can contact us at: Phone: (022) 40063005 Website: http://www.techved.com

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The making of
Baby Oye

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Kickoff meeting
where Baby Oye approached us for
improving online sales by redesing
To solve it, we used this process:
U C W V D

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U C W V D
User Research – Focus group
where expecting parents & parents with
children between 0-3 years were
interviewed to understand
• their buying patterns
• what they are looking for while buying for their kids
• their online behavior

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Baby Oye Focus Group

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U C W V D
Research – Findings
where we discovered factors for purchase
decision for baby products
Trust 95%
Quality 80%
Brand 70%
Social validation 49%
Buying assistance 45%

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U C W V D
Conceptualization
where we brainstormed several design
solutions based on business goals and the
target audience's needs.

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U C W V D
Wireframing
where we prototyped several design
approaches to determine the best solution
for the given business problem
with regular client participation

8. Wireframe - Homepage www.techved.com

9. Wireframe – Search results page www.techved.com

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U C W V D
Visual Design
where we aesthetically enhanced the
wireframe to emphasize the brand,
functionality and information on the website
with regular client participation.

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Version 1 Version 2

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Version 3 Version 4

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Final Version

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U C W V D
Delivery
where we launched the site and analyzed
the impact our design had on the business

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U C W V D
Impact on business
Conversion rates
Average cart size
Sales and Visibility of low selling items
Bounce rates
Cart abandons

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How can we help your business?
For queries, contact Techved Consulting
Phone: (022) 40063005
Website: www.techved.com
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