Tm ubbms -_badgeville.ppt

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Tm ubbms -_badgeville.ppt

  1. 1. SCOTT SCHNAARS G M EM EA #TMUbbms
  2. 2. 20-MINUTES @schnaars #TMUbbms
  3. 3. FOUR THINGSFOUR MINUTES EACH + questions @schnaars #TMUbbms
  4. 4. 1. Games, Gamification & Engagement 2. Who is Badgeville ? 3. Is this a fad ? 4. Does it work ? @schnaars #TMUbbms
  5. 5. WHAT ISGAMIFICATION ? Gamification is — Game Dynamics integrated into a non-game experience In order to hit a business objective @schnaars #TMUbbms
  6. 6. NEW CONTEXT ISNOT THE GOAL Gamification isn’t just adding games @schnaars #TMUbbms
  7. 7. NEW CONTEXT IS NOT THE GOAL If you put an Xbox in the break-room, have you ‘gamified’ work ? @schnaars #TMUbbms
  8. 8. WHAT ISGAMIFICATION ? Something put on a site or into an activity — to increase: • Stickiness • Time On Site • Sharing • Content Creation • Registration • Purchases • Valued Behaviors @schnaars #TMUbbms
  9. 9. WHAT DOESGAMIFICATION DO ? LIFT — • Commerce • Loyalty • Retention • Engagement @schnaars #TMUbbms
  10. 10. TH E WEB’SMOSTSUCCESSFULCOMPANIES 845 Million 2 Billion Minutes 60 Hours of Video Active Users of Play Per Day Uploaded Per Minute Common Theme : H I G H L Y E N G A G E D U S E R S @schnaars #TMUbbms
  11. 11. ENGAGEMENT HIGH LOYALTY LADDER1. Do your users know what you’d like them to do? MEDIUM2. Are you giving your users clear LOYALTY reasons to come back? LOW LOYALTY @schnaars #TMUbbms
  12. 12. ENGAGEMENT HIGH LOYALTYLADDER 1,000 CUSTOMERSRETAILER X – 100K CUSTOMERS MEDIUM LOYALTY 9,000 CUSTOMERS LOW LOYALTY 90,000 CUSTOMERS @schnaars #TMUbbms
  13. 13. ENGAGEMENT HIGH LOYALTYLADDER 1,000 CUSTOMERS $100 per yearRETAILER X – 100K CUSTOMERS MEDIUM LOYALTY 9,000 CUSTOMERS $60 per year LOW LOYALTY 90,000 CUSTOMERS $12 per year @schnaars #TMUbbms
  14. 14. ENGAGEMENT HIGH LOYALTY LADDER 1,000 CUSTOMERS $100 per year RETAILER X – 100K CUSTOMERS $100K MEDIUM LOYALTY 9,000 CUSTOMERS1% MIGRATION = 4% in REVENUE $60 per year5% MIGRATION = 15% in REVENUE $540K LOW LOYALTY 90,000 CUSTOMERS $12 per year $1.080M @schnaars #TMUbbms
  15. 15. THE BEHAVIOR GRAPH YOUR NETWORK USER VALUE Shared investmentsSOCIAL NETWORKS Recognized experts Shared enthusiasm USER VALUE Content discovery Users on Universal Log In Friends on Your Network Social Networks SITE VALUE SITE VALUE Behavior Analytics Distribution Network Marketing Value Potential Virality Proprietary Data Loves Sports Your User No Interest (Loves Sports) in Sports @schnaars #TMUbbms
  16. 16. STATUS ANDREWARD WITH A HIGHLY SOCIAL EXPERIENCE YOU CAN DELIVER MEANINGFUL LOW-COST REWARDSVALUE RECOGNITION ($) Reputation, Status, Badges, Levels, Icons PRIVILEGES ($$) Early/VIP Access, Moderation Powers, Stronger Votes MONETARY ($$$) Discounts, Free Shipping, Prizes @schnaars #TMUbbms
  17. 17. Does this cure all ails… @schnaars #TMUbbms
  18. 18. GOOD GAMIFICATION BAD CONTENT @schnaars #TMUbbms
  19. 19. GOOD CONTENT BAD GAMIFICATION @schnaars #TMUbbms
  20. 20. 1. Games, Gamification & Engagement2. Who is Badgeville ? 3. Is this a fad ? 4. Does it work ? @schnaars #TMUbbms
  21. 21. 150+ BEHAVIOR PLATFORM C L I E N T S TECHNOLOGY MEDIA HEALTH, EDU & GREEN TECH FINANCE TELCO CONSUMER BRANDS, ECOMMERCE & DEALS 5.1.2012 #TMUbbms @schnaars
  22. 22. THE BEHAVIORPLATFORM EMPLOYEES DEVELOPERS CUSTOMERS/USERS CHANNEL PARTNERS @schnaars #TMUbbms
  23. 23. KEY COMPONENTS TOTHE BEHAVIORPLATFORM BUILD YOUR ENGAGEMENT LAYER Game Reputation Social Mechanics Mechanics MechanicsDrive, measure, & reward high Elevate user status across Socialize, recommend, value behaviors with all your communities and notify users about smart gamification of engagement contextually rich behaviors @schnaars #TMUbbms
  24. 24. DRI VEDESIRED BEHAVIOREVERYWHERE YOUR CUSTOMERS SOCIAL WEB YOUR SITE COMUNITIES YOUR WEBSITE CRM SOCIAL HR CMS COLLABORATION YOUR EMPLOYEES #TMUbbms @schnaars
  25. 25. OWN YOURUSER, EXPERIENCE & DATA YOUR SITE FACEBOOOK GOOGLE+ TWITTER YOUR YOUR YOUR APP BLOG REVIEWS YOUR YOUR YOUR SOCIAL GRAPH MOBILE DEVICE NETWORK YOUR OWN BEHAVIOR GRAPH #TMUbbms @schnaars
  26. 26. 1. Games, Gamification & Engagement 2. Who is Badgeville?3. Is this a fad ? 4. Does it work ? @schnaars #TMUbbms
  27. 27. @schnaars#TMUbbms
  28. 28. @schnaars#TMUbbms
  29. 29. @schnaars#TMUbbms
  30. 30. @schnaars#TMUbbms
  31. 31. @schnaars#TMUbbms
  32. 32. 1. Games, Gamification & Engagement 2. Who is Badgeville? 3 Is this a fad?4. Does it work ? @schnaars #TMUbbms
  33. 33. #TMUbbms @schnaars
  34. 34. #TMUbbms @schnaars
  35. 35. #TMUbbms @schnaars
  36. 36. #TMUbbms @schnaars
  37. 37. #TMUbbms @schnaars
  38. 38. D O E S I T WO R K ? 423% increase in answer submittal 40% increase in review submissions 400% increase in time on site 40% WoW customer retention 220% increase in shopping cart adds @schnaars #TMUbbms
  39. 39. THANK YOU! Scott Schnaars GM EMEA @schnaars @badgeville #TMUbbms www.badgeville.com | sales@badgeville.com 2012

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