In Ebrahim Laher’s opinion, it is always for the digital selling professionals to establish a regular and routine sales accent so that their approach is authentic, effective and consistent.

1. Digital Selling - the Holy Grail for the future
of business - focuses on online selling or
branding
Digital selling is the process of capitalizing on digital channels to find,
interact and form a connection with prospective buyers and customers.
The ultimate goal of the digital selling process is to build a strong
foundation and effective relationships on digital platforms and convert
these online networks into offline sales conversations. With the increase
in customer demands and their tech-savvy approach in identifying
suppliers at the click of a button, salespeople effectively streamline the
digital selling techniques to digitally and socially reach the customer
through various channels.
In Ebrahim Laher’s years of analyzing this shift from traditional stores
and shops to digital selling platforms, there is one aspect that is of
utmost importance. The process of shifting requires a shift in the mindset
and building trust, relationships with potential buyers. In his opinion, it is
always for the digital selling professionals to establish a regular and
routine sales accent so that their approach is authentic, effective and
consistent in engaging the modern buyers to kick start more sales
conversations. Over the years Ebrahim Laher has helped many
businesses make the shift from traditional ways of selling to the world of
digital selling. He has assisted several clients to understand the true
potential of digital selling and the powerful combination it forges when
combined with digital marketing. Now with the world of social networks
opening up avenues for digital and social selling tools, it creates the
perfect setup for digital selling. Social selling on the other hand includes
a plan that enterprises put into place to utilize social media to connect
with their prospects through customer-oriented content and interactions
with existing and potential prospects.
Ebrahim Laher has often advised his clients and businesses that in the
field of digital selling, growth is imminent and the combination of social
and digital selling is vital for closing all sales deals. This is
often because consumers and customers are receiving authentic and
really useful supportat every stage of the sales cycle as they weigh their
options. It works so well because of this support
as customers consider purchasing a product or service only after being

2. convinced and supported.So how does this benefit business then? Over
the years, he has helped businesses equip themselves with the right
content development and marketing teams and strategies that are not
only eye-catching but also generate a desire in the customers for the
products and services associated with these businesses, ultimately
generating sales and revenue. Here’s Ebrahim Laher’s take on the top 5
reasons digital selling is a boon and the Holy Grail that can create a
better future for your business;
1. Digital selling gives any business an in-depth personalized look at
their customers.
2. Digital selling helps you anticipate demand and plan supply.
3. Digital selling helps build a strong foundation for successful sales.
4. Digital selling is proven to be driven by data thereby allowing for
better results.
5. Digital selling reinvents teamwork.
These factors above result in the perfect chance of success in your
business in that Digital selling helps prospects find you, fosters trust and
helps you find the best and the right prospects to reach you. Now how
do we go about making this switch from the traditional ways of business
sales to digital selling? The first step is a behavioural change which is
crucial to flourishing in the digital sales transformation and the easiest
way to accomplish this is by observing and identifying the organization’s
goals and then measuring, reporting in detail on the behaviours tied to
them. This will allow businesses to launch a foolproof digital selling
program. Once this program is developed, the next most crucial step is
the content that is developed purely for sales enhancement and hands
down should be the most invaluable content to produce because it’s
used to create and preserve conversations with existing and potential
buyers.
Overall Ebrahim Laher’s experience has allowed him to assist clients to
break ground from what was historically and traditionally an adamant
and inflexible business process and transform it into something dynamic
for sales and marketing professionals. Further, the biggest engine for
this is guiding businesses on the path of utilizing digitization to the
maximum potential available. In his assessment, digital selling indeed
creates a more collaborative selling environment for any kind of
business without any limitations whatsoever.

3. Ebrahim Laher’s sincere advice to businesses for many years now has
been to take advantage of the widespread and large scale reach of
digital selling that makes it easier to engage with the consumers globally
and its resulting success can also be unceasingly tracked in real-time.
Last but not least he would like to conclude by saying that the power of
digital selling can enrich any kind of business if you start to employ it as
fast as you can.