Social Media: Twitter, LinkedIn and Your Marketing Plan
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On Tuesday, February 9th, Team and a Dream's Skip Shuda and Marilyn Moran presented "Social Media: Twitter and LinkedIn and your Marketing Plan" to the Tri-County Chamber of Commerce's Women of the Workforce (WOW) Luncheon. It was a great turnout! Please check out our presentation and feel free to reach out to us with any questions! As an added bonus: we've included some slides about Facebook. Enjoy!
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Social Media: Twitter, LinkedIn and Your Marketing Plan
- 1. (SLIDE 1) Title: Business: Social Media: Twitter, LinkedIn and Your Marketing Plan By Skip Shuda & Marilyn Moran February 9, 2010
- 2. Why Should I Care?
- 4. Why Should I Care? Generation Y and Z consider e-mail passé… … In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen
- 5. A Baker’s Dozen for Engaging…
- 6. How Can I manage my time?
- 7. How Can I manage my time?
- 16. Let us know if you have questions! [email_address] Twitter: @PhillyMarketing http://www.linkedin.com/in/marilynmoran [email_address] Twitter: @skipshoe http://www.linkedin.com/in/skipshuda
Editor's Notes
- Ask – in the world of strategy-planners and action-doers… which are you? Both is ok. How many strategy-planners? How many action-doers?
- Forrester estimates that $716 million will be spent on the medium this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile Approximately 150,000,000 videos on YouTube. Every minute 20 hours of video is uploaded. Total times of videos watched is 9300+ years. Social Media has overtaken porn as the #1 activity on the Web 25% of search results for the World’s Top 20 largest brands are links to user-generated content. 80% of companies using LinkedIn as a primary tool to find employees Generation Y and Z consider e-mail passé…In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen.
- Forrester estimates that $716 million will be spent on the medium this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile Approximately 150,000,000 videos on YouTube. Every minute 20 hours of video is uploaded. Total times of videos watched is 9300+ years. Social Media has overtaken porn as the #1 activity on the Web 25% of search results for the World’s Top 20 largest brands are links to user-generated content. 80% of companies using LinkedIn as a primary tool to find employees Generation Y and Z consider e-mail passé…In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen.
- Forrester estimates that $716 million will be spent on the medium this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile Approximately 150,000,000 videos on YouTube. Every minute 20 hours of video is uploaded. Total times of videos watched is 9300+ years. Social Media has overtaken porn as the #1 activity on the Web 25% of search results for the World’s Top 20 largest brands are links to user-generated content. 80% of companies using LinkedIn as a primary tool to find employees Generation Y and Z consider e-mail passé…In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen.
- 13 uses documented/listed Discussion of “value” vs. “ROI” … marketing value, drives leads, creates confidence, etc. ROI is sales-focused. SM campaigns CAN drive sales… but more likely to use SM to drive awareness, visibility, credibility, Tools like TweetDeck, Gist and Friendfeed… create a map of where you want to spend your time (show my bubble map)
- 13 uses documented/listed Discussion of “value” vs. “ROI” … marketing value, drives leads, creates confidence, etc. ROI is sales-focused. SM campaigns CAN drive sales… but more likely to use SM to drive awareness, visibility, credibility, Tools like TweetDeck, Gist and Friendfeed… create a map of where you want to spend your time (show my bubble map)