Social Media and the Future of the Web<br />Corporate Solutions, Community College of Philadelphia<br />Skip Shuda,  @skip...
Key Questions for Today’s Business Person<br />
Key Questions for Today’s Business Person<br />
Key Questions for Today’s Business Person<br /><ul><li>Why should I care?
Where is Social Media heading?
What do these changes imply for changes in ourselves?  
What should we do about it?</li></li></ul><li>The Players<br />5<br />Anthropologist<br />Technologist<br />Psychologist<b...
Reinventing ourselves as Samurai Women and Renaissance Men<br />6<br />
Why should I care?<br /><ul><li>150,000,000 YouTube Videos… …  every minute 20 hours of video is uploaded… total times of ...
25% of search results for the World’s Top 20 largest brands are links to user-generated content. </li></li></ul><li>Why sh...
Where is this heading?<br />2010 Est. $716 MM        2014 Est. $3.1 BN<br />Social Media has overtaken porn as the #1 act...
Where is this heading?<br />10<br />
What should we do?<br />P.O.S.T.T.T<br />People<br />Objectives<br />Strategy<br />Technology& Tactics<br />Team<br />Time...
People: Client perspectives walk around<br />INTERIOR<br />EXTERIOR<br />Key market segments<br />Create Personas<br />Dem...
Objectives: A Baker’s Dozen for Engaging…<br />
In 2010, CMOs will seek to establish a connection between social media and business goals<br />Mashable reports reporting ...
SOURCE: Olivier Blanchard video blog on Social Media  and ROI/F.R.Y.</li></li></ul><li>Strategic Process<br />
Strategic Process<br />
Strategic Process<br />
Objectives: A Baker’s Dozen for Engaging…<br />
How Can I manage my time?<br />
Find your TribeNarrow your FocusListenConverse<br />
Building Community: Bagel Spice on Facebook <br />21<br />
Promote New Product: Orabrush Campaign<br />22<br />
Customer Service: ComcastCares on Twitter<br />23<br />
Product Education: Will it Blend?<br />24<br />April, 2010 – over 101 million YouTube Views<br />BlendTec increased its sa...
Continuing the Conversation: Philly Emerging Tech for Enterprise Ning<br />25<br />
Team INSIDE // OUTSOURCE<br />Vision/Strategist<br />Planner<br />Communicators<br />Conductor/	Tim the Tool-man<br />Quan...
Strike up the Band and Jam!<br />27<br />Listen to your Tribe<br />Build your Band<br />Build your SMAP<br />Measure your ...
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Samurai Women and Renaissance Men: Social Media changes business

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Social Media and how it forces human beings to change - why should we care, where is Social Media heading - and how to develop Social Media Strategies. Covers a framework for personas and channel selection. Presented to Community College of Philadelphia Corporate Solutiosn group on May 13, 2010

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  • Master Strategists and ImplementersCreating effective teams
  • Social, Search and AnalyticsInforming our business direction
  • Credit to Groundswell
  • http://homebusinessrichmond.com/social-media-payoff
  • Nod to Role-based Assessment, The Gabriel Institute
  • Nod to HolacracyDynamic Steering, Six SigmaOperating Rhythm
  • Embedded Generosity
  • Samurai Women and Renaissance Men: Social Media changes business

    1. 1. Social Media and the Future of the Web<br />Corporate Solutions, Community College of Philadelphia<br />Skip Shuda, @skipshoe, Skip@TeamAndADream.com<br />May 13, 2010<br />Samurai Women & Renaissance Men<br />
    2. 2. Key Questions for Today’s Business Person<br />
    3. 3. Key Questions for Today’s Business Person<br />
    4. 4. Key Questions for Today’s Business Person<br /><ul><li>Why should I care?
    5. 5. Where is Social Media heading?
    6. 6. What do these changes imply for changes in ourselves?  
    7. 7. What should we do about it?</li></li></ul><li>The Players<br />5<br />Anthropologist<br />Technologist<br />Psychologist<br />Scientist<br />
    8. 8. Reinventing ourselves as Samurai Women and Renaissance Men<br />6<br />
    9. 9. Why should I care?<br /><ul><li>150,000,000 YouTube Videos… … every minute 20 hours of video is uploaded… total times of videos watched is 9300+ years
    10. 10. 25% of search results for the World’s Top 20 largest brands are links to user-generated content. </li></li></ul><li>Why should I care?<br />Generation Y and Z consider e-mail passé…<br />… In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen<br />
    11. 11. Where is this heading?<br />2010 Est. $716 MM  2014 Est. $3.1 BN<br />Social Media has overtaken porn as the #1 activity on the Web <br />80% of companies using LinkedIn as a primary tool to find employees <br />
    12. 12. Where is this heading?<br />10<br />
    13. 13. What should we do?<br />P.O.S.T.T.T<br />People<br />Objectives<br />Strategy<br />Technology& Tactics<br />Team<br />Time<br />11<br />
    14. 14. People: Client perspectives walk around<br />INTERIOR<br />EXTERIOR<br />Key market segments<br />Create Personas<br />Demographics<br />Organizations<br />Culture<br />Motivation<br />Key Drivers<br />Key Messages<br />Conversations<br />INDIVIDUAL<br />GROUPS<br />
    15. 15. Objectives: A Baker’s Dozen for Engaging…<br />
    16. 16. In 2010, CMOs will seek to establish a connection between social media and business goals<br />Mashable reports reporting and analysis around three key metrics will grow:<br />333% tracking revenue increase (F.R.Y.)<br />174%conversion monitoring<br />150% average order value<br /><ul><li>SOURCE: http://mashable.com/2010/01/26/maturation-social-media-roi/
    17. 17. SOURCE: Olivier Blanchard video blog on Social Media and ROI/F.R.Y.</li></li></ul><li>Strategic Process<br />
    18. 18. Strategic Process<br />
    19. 19. Strategic Process<br />
    20. 20. Objectives: A Baker’s Dozen for Engaging…<br />
    21. 21. How Can I manage my time?<br />
    22. 22. Find your TribeNarrow your FocusListenConverse<br />
    23. 23. Building Community: Bagel Spice on Facebook <br />21<br />
    24. 24. Promote New Product: Orabrush Campaign<br />22<br />
    25. 25. Customer Service: ComcastCares on Twitter<br />23<br />
    26. 26. Product Education: Will it Blend?<br />24<br />April, 2010 – over 101 million YouTube Views<br />BlendTec increased its sales by 5X<br />$50 gets six (6) million hits in five (5) days<br />
    27. 27. Continuing the Conversation: Philly Emerging Tech for Enterprise Ning<br />25<br />
    28. 28. Team INSIDE // OUTSOURCE<br />Vision/Strategist<br />Planner<br />Communicators<br />Conductor/ Tim the Tool-man<br />Quant/Analyst<br />26<br />
    29. 29. Strike up the Band and Jam!<br />27<br />Listen to your Tribe<br />Build your Band<br />Build your SMAP<br />Measure your Goals<br />Dynamically Steer toSuccess<br />
    30. 30. We all bear responsibility forwhat we create…<br />28<br />Be authentic<br />Be a friend<br />Reject negativism<br />Teach your children (especially to prevent CyberBullying)<br />
    31. 31. Let me know if you have questions!<br />skip@teamandadream.com<br />@skipshoe<br />(610) 662-6158<br />

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