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Appel i can   Healy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
About ,[object Object],[object Object],[object Object]
Brief ,[object Object],[object Object],[object Object]
Limitations ,[object Object],[object Object],[object Object]
Action ,[object Object],[object Object],[object Object]
Brand & Image –  Talia Diers ,[object Object],[object Object],[object Object]
Brand & Image –  Talia Diers
Brand & Image –  Vanessa Miles ,[object Object],[object Object],[object Object],[object Object]
Brand & Image  –  Vanessa Miles ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Myspace Facebook ,[object Object],[object Object],[object Object],[object Object],Social Networking –  Grace    Milam
Social Networking –  Grace    Milam ,[object Object],[object Object],[object Object],[object Object],[object Object],Twitter YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Social Networking –  Sheila    O’Donnell
Social Networking –  Sheila    O’Donnell ,[object Object],[object Object],[object Object]
Drawing inspiration from Bruce Springsteen, Jimi Hendrix, Ryan Adams, and Dave Matthews, Appelican Healy’s sounds combine southern rock, folk, and blues with a unique London edge. They love to play and make music. They want to hear all the songs, read all the books, drink all the wines. They want to know every road, shore and town and make friends with all the good people. Sample from Press Kit
Proud Galleries, London - May 2010 Hoedown Festival - June 2010 Tommy Flynns, Camden - July 2010 Monto Water Rats - August 2010 The Troubadour, London - October 2010 333 Mother, London - November 2010 The Pigalle Club, London - November 2010 The Cell, London- Feb 2011 Bexhill Music Festival- 4 June 2011 GIGS
Public Relations –  Jessie Nutter ,[object Object],[object Object],[object Object],[object Object],[object Object],EP Cover Designs
Public Relations –  Jessie Nutter ,[object Object],[object Object],[object Object],[object Object],- The Cell, Hoxton - Citizen Smith, Putney - Monto Water Rats,  King’s Cross
Public Relations –  Jessie Nutter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations –  Keily Moyer
What Did We Achieve? ,[object Object],[object Object],[object Object]

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Appelican Healy Campaign Presentation

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  • 3.
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  • 5.
  • 6.
  • 7. Brand & Image – Talia Diers
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Drawing inspiration from Bruce Springsteen, Jimi Hendrix, Ryan Adams, and Dave Matthews, Appelican Healy’s sounds combine southern rock, folk, and blues with a unique London edge. They love to play and make music. They want to hear all the songs, read all the books, drink all the wines. They want to know every road, shore and town and make friends with all the good people. Sample from Press Kit
  • 15. Proud Galleries, London - May 2010 Hoedown Festival - June 2010 Tommy Flynns, Camden - July 2010 Monto Water Rats - August 2010 The Troubadour, London - October 2010 333 Mother, London - November 2010 The Pigalle Club, London - November 2010 The Cell, London- Feb 2011 Bexhill Music Festival- 4 June 2011 GIGS
  • 16.
  • 17.
  • 18.
  • 19. Public Relations – Keily Moyer
  • 20.

Editor's Notes

  1. JESSIE Members Oli Bogis – guitar/vocals Luke Rackham – lead guitar/vocals Richard Down – Bass Richard Cullen – Drums (I want to give a little info on the boys but I think Jessie knows the most about them personally aa hm hm…lol so if you can get her to give you a brief summary of which of the boys went to school together and all that stuff) The name – (get Rich to tell us, again, how they came up with it bc I think it’s awesome how ‘spur of the moment’ it was) Different backgrounds in work and experience – but one thing in common…MUSIC They love to play music of the past and make music of their own They love all kinds of music, but feel their sound connects most closest with the sound of southern rock bands in America Perfectly balanced on knowing when to be serious and knowing how to let loose and have a blast on stage – which is what makes them THEM (Oli and Rick jumping off stage at the last gig)
  2. TALIA
  3. SHEILA Time limit = biggest constraint Time is vital to Book gigs Get more people to come to every gig Getting feedback from the audience Using the feedback to better the next gig Get more feedback, etc Choosing the best songs for the cd (which is very difficult to determine when every song was written by the boys and we all feel they are all so great) Money Not a huge issue to us because they boys aren’t about making money, they’re about taking the opportunity to play their music anywhere as long as someone would listen One thing where money would have come in hand would’ve been getting studio time and being able to use proper equipment would definitely help the cds to sound of better quality Equipment Would have been able to get better videos , photo shoots, and professional recording studio Resources Contacts to other music labels, concert venues, and music groups
  4. VANESSA The Meet Met the boys and learned what really interested and inspired them so we could understand their music better The Goals Made a list of what we wanted to accomplish by the end of the semester Improve their Myspace and Facebook pages by adding pictures, info, etc Make a Twitter account and website for the band Increase their number of followers on facebook Get their name out there more Giving away free cd’s at every gig Narrowing down their image to the kind of ‘vintage’ look their attitude portrayed Having a photo shoot to get the guys a poster that a guy requested for a future gig The Strategy Allocated different ‘duties’ to our group members Brand image Public relations Social media
  5. GRACE Brand & Image Created Logo and Maintained Image Logo, Font, Colors, Video, Genre, CD Sleeves, etc. Audience Feedback and CD Distribution Public Relations Distributed CDs and Flyers Networked with audience and crowd Researched venues/gigs Social Networking Created and updated Social Networking Sites Created access to social media and fans Widened fan base