Pitching & Managing Successful Brand Campaigns
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Saying No to Sponsored Posts and Yes to Campaigns by Eulanda and Omo Osagiede from Hey! Dip Your Toes In.
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Pitching & Managing Successful Brand Campaigns
- 2. THE SECRET TO PITCHING & MANAGING SUCCESFUL CAMPAIGNS FOR BRANDS
- 3. 3 SAY NO TO SPONSORED POSTS
- 4. WHAT???? WHY SHOULD I SAY NO?
- 8. SPONSORED POSTS ARE NOT A LONG TERM MONETISATION STRATEGY
- 9. ACCEPTING MORE SPONSORED POSTS? AUTHENTICITY DECREASES TRUST DECREASES BRAND VOICE DILUTED
- 11. 11 Frequently, your initial font choice is taken out of your awesome hands Apple Devices Five Stars Frequently, your initial font choice is taken out of your awesome hands Apple Devices Online Chat Frequently, your initial font choice is taken out of your awesome hands Apple Devices Worldwide Frequently, your initial font choice is taken out of your awesome hands Apple Devices Support Frequently, your initial font choice is taken out of your awesome hands Apple Devices Exclusive Offers Frequently, your initial font choice is taken out of your awesome hands Apple Devices Fast Downloads AWESOME FEATURES Modern Presentation WHAT TYPES OF CONTENT INCREASE ENGAGEMENT & CONVERSIONS?
- 15. 15 Frequently, your initial font choice is taken out of your awesome hands Apple Devices Five Stars Frequently, your initial font choice is taken out of your awesome hands Apple Devices Online Chat Frequently, your initial font choice is taken out of your awesome hands Apple Devices Worldwide Frequently, your initial font choice is taken out of your awesome hands Apple Devices Support Frequently, your initial font choice is taken out of your awesome hands Apple Devices Exclusive Offers Frequently, your initial font choice is taken out of your awesome hands Apple Devices Fast Downloads AWESOME FEATURES Modern Presentation NETWORK & HAVE CONVERSATIONS IN PERSON -Hana Krasouva , Amazing Places, CZ
- 16. 16 Frequently, your initial font choice is taken out of your awesome hands Apple Devices Five Stars Frequently, your initial font choice is taken out of your awesome hands Apple Devices Online Chat Frequently, your initial font choice is taken out of your awesome hands Apple Devices Worldwide Frequently, your initial font choice is taken out of your awesome hands Apple Devices Support Frequently, your initial font choice is taken out of your awesome hands Apple Devices Exclusive Offers Frequently, your initial font choice is taken out of your awesome hands Apple Devices Fast Downloads AWESOME FEATURES Modern Presentation RESEARCH THE BRAND & CREATE A PROFILE
- 17. 17 Frequently, your initial font choice is taken out of your awesome hands Apple Devices Five Stars Frequently, your initial font choice is taken out of your awesome hands Apple Devices Online Chat Frequently, your initial font choice is taken out of your awesome hands Apple Devices Worldwide Frequently, your initial font choice is taken out of your awesome hands Apple Devices Support Frequently, your initial font choice is taken out of your awesome hands Apple Devices Exclusive Offers Frequently, your initial font choice is taken out of your awesome hands Apple Devices Fast Downloads AWESOME FEATURES Modern Presentation STALK THEIR SOCIAL MEDIA
- 18. @dipyourtoesin DO THEY ROLL SOLO?
- 20. EXAMINE THEIR TONE OF VOICE
- 24. CAN YOU TRACK THE SALES PROCESS THROUGH CONTENT COMMENTS?
- 25. 25 Frequently, your initial font choice is taken out of your awesome hands Apple Devices Five Stars Frequently, your initial font choice is taken out of your awesome hands Apple Devices Online Chat Frequently, your initial font choice is taken out of your awesome hands Apple Devices Worldwide Frequently, your initial font choice is taken out of your awesome hands Apple Devices Support Frequently, your initial font choice is taken out of your awesome hands Apple Devices Exclusive Offers Frequently, your initial font choice is taken out of your awesome hands Apple Devices Fast Downloads AWESOME FEATURES Modern Presentation @dipyourtoesin WHAT METRICS DOES THE BRAND USE?
- 26. 26 Frequently, your initial font choice is taken out of your awesome hands Apple Devices Five Stars Frequently, your initial font choice is taken out of your awesome hands Apple Devices Online Chat Frequently, your initial font choice is taken out of your awesome hands Apple Devices Worldwide Frequently, your initial font choice is taken out of your awesome hands Apple Devices Support Frequently, your initial font choice is taken out of your awesome hands Apple Devices Exclusive Offers Frequently, your initial font choice is taken out of your awesome hands Apple Devices Fast Downloads AWESOME FEATURES Modern Presentation @dipyourtoesin DEVELOP & PITCH YOUR CAMPAIGN
- 28. 28 5 KEY STEPS TO PITCHING A WINNING CAMPAIGN DESCRIBE YOUR UNDERSTANDING OF THEIR OBJECTIVES & EXPLAIN YOUR APPROACH INTRO - EXPLAIN WHY YOU’RE A GOOD FIT DESCRIBE THE CONTENT THEY WILL RECEIVE SHOW EXAMPLES OF PAST WORK AND CAMPAIGNS CONCLUDE WITH A CLIENT TESTIMONIAL 1 2 3 4 5
- 29. NEGOTIATE BASED ON NEED & NOT ON THE DOLLAR
- 30. TRACK THE CAMPAIGN CREATE THE CONTENT, GO LIVE &
- 32. 32 Frequently, your initial font choice is taken out of your awesome hands Apple Devices Five Stars Frequently, your initial font choice is taken out of your awesome hands Apple Devices Online Chat Frequently, your initial font choice is taken out of your awesome hands Apple Devices Worldwide Frequently, your initial font choice is taken out of your awesome hands Apple Devices Support Frequently, your initial font choice is taken out of your awesome hands Apple Devices Exclusive Offers Frequently, your initial font choice is taken out of your awesome hands Apple Devices Fast Downloads AWESOME FEATURES Modern Presentation CONTINUE TO ENGAGE WITH THE BRAND POST CAMPAIGN @dipyourtoesin
- 33. CONSIDER PITCHING ANOTHER CAMPAIGN THE FOLLOWING YEAR WITH A LONGER TIMELINE
- 34. FINAL THOUGHTS CREATE BRAND PROFILE DEVELOP & PITCH CAMPAIGN NEGOTIATE BASED ON NEED TRACK & PERFORMANCE REPORT PITCH AGAIN CONTINUE TO ENGAGE CREATE CASE STUDY