Audience recognition and knowledge of subject matter is all about how to handle different type of audience as a company representative

1. Audience Recognition And
Knowledge Of Subject Matter
Course Name:
Technical writing

2. In the business world you will never write or speak in a vaccum ,when u
write give a presentation , communicate with costumers or make a
speech u must consider following questions
1.What is your audience.?
2.What does your audience know.?
3.How do you communicate to more then one persons?
4.What must you write or say to ensure that your audience understands your
point?
Introduction

3. 1.High Tech Audience.
2.Low Tech Audience.
3.Lay Audience.
4.Multiple Audience.
Types of audience

4. High Tech Audience
High tech readers may work in your field of expertise. They might work
directly with you in your department , or they might work in a similar field.
Once you recognize that your audience is high tech what you have to do.?
 Writing emails, letters, proposals
 Use of jargons, acronyms, and abbreviations
 Minimum details and standard procedure
 Background data and history

5. Low Tech Audience
Low tech readers include your coworkers in other departments. Low tech
readers are include your bosses, subordinates, or colleagues who work for other
companies.
 Familiarity
 Use of jargons, abbreviations, and technical concepts.
 Follow up explanations
 Explanation of technical concepts
 objective and history

6. Lay Audience
Customers who nether work for your company nor have any knowledge
about your field of expertise are the lay audience.
 Unfamiliarity to subject matter
 Terminology and working environment
 Complete theoretical and practical work history
 Complete objectives

7. Multiple Audience
Correspondence is not always sent to just one type of audience. Your
correspondence may have an audience with multiple levels of expertise.
Sometimes you write to high tech, low tech, and lay audiences simultaneously.
 Make them familiar
 background data
 diverse understanding of your technology

8. Thanks