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Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 1
The Art of Pitching
ProZ Conference, Barcelona
June 9th, 2012
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 2
Where do you want to be?
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 3
Get to know your business first
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 4
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 5
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 6
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 7
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 8
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 9
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 10
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 11
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 12
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 13
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 14
And now the pitch ...
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 15
Elevator pitch
Customer
Problem
Solution
Competition
Unique Selling Point
Magic inside
Business model
Call to action
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 16
9 C’s
Concise
Clear
Compelling
Credible
Conceptual
Concrete
Consistent
Customized
Conversational
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 17
Made to stick
Simple
Unexpected
Concrete
Credible
Emotional
Stories
http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 18
Learning by doing
2 options
Everyone thinks about its own business
Groups to address new opportunities
Contest for best business model/elevator pitch
Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 19
Thanks!
// Diego Bartolomé, PhD
<address> C/ Les Planes 39 – 08201 Sabadell – Spain
<phone> +34 93 711 29 96
<cell> +34 670 331 225
<email> dbc@tauyou.com
<www> tauyou.com

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2012 ProZ Conference Barcelona: The Art of Pitching

  • 1. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 1 The Art of Pitching ProZ Conference, Barcelona June 9th, 2012
  • 2. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 2 Where do you want to be?
  • 3. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 3 Get to know your business first
  • 4. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 4
  • 5. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 5
  • 6. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 6
  • 7. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 7
  • 8. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 8
  • 9. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 9
  • 10. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 10
  • 11. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 11
  • 12. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 12
  • 13. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 13
  • 14. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 14 And now the pitch ...
  • 15. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 15 Elevator pitch Customer Problem Solution Competition Unique Selling Point Magic inside Business model Call to action
  • 16. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 16 9 C’s Concise Clear Compelling Credible Conceptual Concrete Consistent Customized Conversational
  • 17. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 17 Made to stick Simple Unexpected Concrete Credible Emotional Stories http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287
  • 18. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 18 Learning by doing 2 options Everyone thinks about its own business Groups to address new opportunities Contest for best business model/elevator pitch
  • 19. Diego Bartolomé, The Art of Pitching, ProZ conference 2012 in Barcelona, 19 Thanks! // Diego Bartolomé, PhD <address> C/ Les Planes 39 – 08201 Sabadell – Spain <phone> +34 93 711 29 96 <cell> +34 670 331 225 <email> dbc@tauyou.com <www> tauyou.com