Enhancing Consumer Trust Through Strategic Content Marketing
Analyising and editing article copy
1. Here I onlymade
small changestothe
openingparagraph
of ourdouble page
spreadcopy,the
mainchange I made
was highlightingthe
fact that we as
producersand
subjectshave a
personal mobile
phone obsession.
Here the onlychanges
whichhave beenmade
are surroundingthe
obsessionof mobile
phoneswithcelebrities.
In thispart of our copy I have inserted,
editedandchangeda numberof things.I
have includedourselvesintothe copyand
talkedabouthow we are obsessedIalso
correctedgrammatical mistakesandI
changedthe endpart as it didn’tmake
sense.
Here I have had to change
the tense the copywas
writtenin, ithad been
writtenasif we,the
filmmakerswrote it
whereasitneedstobe
writtenfromthe magazines
pointof view.
2. Here I insertedaquote fromone of
our expertsasitgivesthe copyfor
our double page spreadmore
varietyandengagesmore withthe
documentary.
