1. STRATEGIC PLANNING | BRAND/CATEGORY MANAGEMENT | DIGITAL MARKETING AND CREATIVE DEVELOPMENT |
PROJECT MANAGEMENT | BUDGETING AND EXPENSE CONTROL | PUBLISHED MARKETER
Expert marketing manager with project management, strategic planning, digital marketing and traditional media development experience.
D.B.A., MARKETING MANAGEMENT
Walden University
Minneapolis, Minnesota
B.A. MASS MEDIA ARTS
Clark Atlanta University
Atlanta, Georgia
EDUCATION
LINKEDIN
linkedin.com/in/tareion
EMAIL
tareion@gmail.com
EXPERIENCE
Produce precision targeted marketing communications backed by accurate, timely internal reporting and
analysis. Utilize understanding of buying motivators and influences to work with product developers to create
unique and dierentiated marketing and advertising solutions designed to expand customer base and increase
revenue. Perform needs assessment to determine programs to meet client needs best. Maintained relationship
with clients to continually evaluate progress to deliver a successful program.
Directed strategy and execution for all marketing initiatives, consumer/trade advertising and promotion for the
highest profile area of TBS programming, the Superstation Original Movies category. Managed Sales teams to
define pricing strategy and create advertiser opportunities. Led cross-functional team in product development
and campaign creation. Supervised direct reports, several advertising agencies, and vendors.
Directed strategy and execution for all marketing initiatives and managed the creative development and
production process. Created, oversaw and maintained a project management function associated with coordi-
nating all business development in Georgia, North Carolina and Tennessee.
Led marketing support for Ripley’s Believe It or Not®, Dinner & A Movie®, Movies For Guys Who Like Movies®
and sitcoms. Managed all aspects of product and packaging development, advertising, media spending,
merchandising, promotions, market research, sales tracking and production planning. Made budget allocation
recommendations and managed $4 million budget.
Managed marketing programs for a portfolio of business to consumer clients. Performed needs assessment to
determine programs to meet client needs best. Maintained relationship with clients to continually evaluate
progress to ultimately deliver a successful program.
Managed marketing for Dinner & A Movie®, Movies For Guys Who Like Movies®, Movies To Die For®, kids
programming, trade marketing and sitcoms. Created and executed marketing plans with a focus on brand
strategy and key positioning. Developed media/ advertising support, and coordinated promotions. Made
budget allocation recommendations and managed $3 million budget.
President
Raising Brand Marketing Management
Senior Category Marketing Manager Superstation Original Movies and Original Specials
TBS Superstation (A division of AOL Time Warner), Atlanta Georgia
Marketing Director
Ultima Holdings and Real Estate Services, LLC, Atlanta, Georgia
Marketing Consultant
A portfolio of clients
Marketing Manager Movie Franchises and Original Series
TBS Superstation (A division of AOL Time Warner), Atlanta
Assistant Marketing Manager Movie Franchises and Original Series
TBS Superstation (A division of AOL Time Warner), Atlanta Georgia
Fluker, T. M. (2016). Performance factors that influence marketing
measurement in successful small businesses. Walden University. 154
pages; publication number: 10129036
PUBLICATIONS
President
Raising Brand Marketing Management
Senior Category Marketing Manager Superstation Original Movies and Original Specials
TBS Superstation (A division of AOL Time Warner), Atlanta Georgia
Marketing Director
Ultima Holdings and Real Estate Services, LLC, Atlanta, Georgia
Marketing Consultant
A portfolio of clients
Marketing Manager Movie Franchises and Original Series
TBS Superstation (A division of AOL Time Warner), Atlanta Georgia
Assistant Marketing Manager Movie Franchises and Original Series
TBS Superstation (A division of AOL Time Warner), Atlanta Georgia
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