TYPE
FROM T SRIPUNVORASKUL TC7 UX

TYPE
MATTERS

I always tell people that the difference
between good typography and [bad
typography] is the difference between work
that looks professional and work that looks
like someone threw it together in MS Word.
One reason Apple’s stores look so good is
the careful and consistent application of
[the typeface] Myriad. But Kmart’s careless
mashup of Helvetica, Gill Sans, News Gothic
and Gotham looks like, well, Kmart.”
James Puckett
“

Kevin Larson

12+ pt font
higher contrast

Try this product!
Try this product!
Try this product!

Treat type as a user interface

Treat type as a language

http://youtu.be/0N-c8MIFvaI

.END

RESOURCES
http://webtypography.net/
Elements of typography
History of Type
Carolina De Bartolo
https://www.youtube.com/watch?v=VpBslige5Yk
https://www.youtube.com/watch?v=wOgIkxAfJsk
https://vimeo.com/79720653
Kevin Larson