2. Executive Summary
Alex Johnson
Head of Marketing Dept.
mail@mail.com
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3. Vision Statements
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4. Mission Statements
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5. Management Team
Sean Collins
Administrator
Sven Ferguson
Client Service
Rebecca Smith
Manager Head
Alan Rodden
Account Manager
Anna Sue
Account Manager
Sam Finnegan
Product Director
Susie Johnson
Client Service
Marie Steward
HR Specialist
6. Strategic Plan Development Process
Product Analysis
Stakeholder Analysis
Value Chain
Core Competences
Opportunities
Threats
Weaknesses
Strengths
SWOT Analysis
Goals
Objectives
Strategies & Priorities
Mission
Vision
Critical Factors
Performance Criteria
SWOT Analysis
Product Strategy
Corporate Strategy Plan
7. Strategic Targets
Achieve 500K
in Revenue
Introduce 5 new
products
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Expand to new locations
Increase core product
sales by 50%
30%
20%
20%
30%
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8. Product
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Our Product
9. Product Mix
Product Mix
Product Line One Product Line Two Product Line Three Product Line Four
Product One
Product Two
Product Three
Product Product
Product Product
Product One
Product Two
Product Three
Product Product
Product Product
Product
Type
Product
Type
Product
Type
Product
Type
Product
Type
Product
Type
11. Value Proposition Canvas
Benefits
Features
Experience
Wants
Needs
Fears
What your
product do?
How does your
product work?
What does it
feel like to use
your product?
What are the
emotional drivers of
purchasing?
What are the rational
drivers of purchasing?
Risks of
switching to
your product?
Product Customer
12. Corporate Infrastructure
Human Resource Management
Technology Development
Procurement
Inbound
Logistics
Operations
Outbound
Logistics
Marketing
& Sales
Service
Primary Activities
Corporate Proposition Canvas
13. SWOT Analysis
S W
Strengths Weaknesses
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Human Resources
Physical Resources
Activities and
Processes
Past Experiences
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14. SWOT Analysis
O T
Opportunities Threats
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The Economy
Funding Sources
Demographics
Future Trends
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The passage is attributed to an unknown typesetter for use
in a type specimen book.
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15. Revenue Streams Analyze
1
Stream
$350K
Amount Generated
in 1Q 20XX
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2
Stream
$250K
Amount Generated
in 1Q 20XX
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3
Stream
$350K
Amount Generated
in 1Q 20XX
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4
Stream
$250K
Amount Generated
in 1Q 20XX
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16. Financial Summary
3.2B Total Assets
350K Deposits
250K Reserves
500K Revenue
150K Loans
100K Current
Debt.
250K Tax Paid
500K Net Income
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Malorum for use in a type specimen book.
17. Key Performance Indicators
(KPI)
Revenue Growth
Category One Category One Category One
0
50
100
Revenue Trends
20XX 20XX 20XX 20XX 20XX
0
50
100
Product Sales Mix
Marketing
Service
Digital
Goods
Support Service
Sales Operating Expenses
35.2K 55.3K
500K
Net Income
19. Business Model Canvas
Key Partners Value Proposition Customer Segment
Cost Structure Revenue Streams
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Channels
Key Resources
Relationship
Key Activities
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20. Customer Analysis
0-14 15-24 25-54 55-64 65+
5% 15% 45% 20% 15%
Age
51%
Female
49%
Male
Gender
Place of living
Rural
City under
50k
City over
50k
18%
47%
35%
Non-Locals
6.3M
36%
High
School
39%
University
23%
Post Grad
Education
Income
40%
High
36%
Medium
24%
Low
21. Customer Needs
Product Needs Service Needs
Customer Needs
Convenience
Functional Performance
Lower Price
Variety
Reliability
Information
22. Target Market
Market Size Top 5 Market Brands
SOM
SAM
TAM
PAM 90M Potential Addressable Market
80M Total Addressable Market
60M Served Addressable Market
40M Serviceable & Obtainable
Market
Company Name One
Company Name Two
Company Name Three
Company Name Four
Company Name Five
Amount of Total Product Manufactured by Year
20XX 20XX 20XX 20XX 20XX
0M
50M
100M
Customer Growth Potential
250K
Number of Users
in 20XX
1.5M
Number of Users
in 20XX
X5
23. Market Expansion and Growth
USA - $200B YR.
5
Countries
20K
Sales per Month
$1.5M
Total Revenue
Canada - $50B YR.
Argentina - $30B YR.
Europe - $150B YR.
Japan - $50B YR.
Net income: $1.5B Revenue: $1.3B Total taxes paid $300K
24. Strategic Plan Template
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passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero's De
Finibus Bonorum et Malorum for use in a type specimen book.
Key Objectives
Market Development Process Improvement People Development Product Development
Expand market reach
Revenue / Product
Revenue / Month
Initiative
KPI
Cash to Cash cycle
SEO Improvement
Add new features
Add new goods
Improve CRM system
% Turnover / month
% Work time / month Revenue / Month
Revenue / Year
Add new features
Purpose
25. Strategic Campaign Timeline
1 /12/20XX 1 /18/20XX 1 /25/20XX 1 /30/20XX 2 /1/20XX
The stage of data collection
Diversify and grow revenue streams
Advertising Campaign
Maintain profitability
Important Note
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Important Note
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26. Strategic Campaign Timeline
2 /4/20XX 2 /10/20XX 2 /26/20XX 3 /5/20XX 3 /15/20XX
Promo Campaign
Product Launch
Advertising Campaign
SEO Campaign Service Stage
Important Note
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text used in laying out
print, graphic or web
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Important Note
Lorem ipsum is dummy
text used in laying out
print, graphic or web
designs.
Important Note
Lorem ipsum is dummy
text used in laying out
print, graphic or web
designs.