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WHY AUTHORS NEED
BYLINES IN MAGAZINES
HOW TO MAKE THAT HAPPEN
Tara Lynne Groth
A Day for Writers, May 2017
About Me
 NC-based. Originally from Long
Island.
 Freelancing since 2009
 Founder Triangle Writers &
Asheville Writers. Creator of
WriteNaked.net.
 Memberships: ASJA, Freelancers
Union, NCWN, NCPS; Former:
Atlanta Writers Club, Authors Guild
 Non-writing: Backyard chickens,
Author Marketing
 Author’s responsibility
 Pre- and post-publication
 Maintaining relationship w/existing
readers
 Reaching new readers
 Growing writer platform
What Agents Look For
 Built-in writer platform
 Credibility
 Experience working with editors
 Meeting deadlines
 Reaching new audiences
 Discoverability
Why Should Authors be
Journalists?
Freelance Journalism Benefits
Overall:
 Reach new audiences
 Personal brand
 Article-to-book
 Article-to-film
 Extra $
 Take these with you
 Speaking opps,
radio/TV
+ What agents look
for:
 Built-in writer
platform
 Credibility
 Experience working
with editors
 Meeting deadlines
 Reaching new
audiences
 Discoverability
Author-Journalism Success Ex.
1
 Kim Kavin
 Wrote about dog rescue
regulations for Boston
Globe (2013), The Bark,
later WaPo
 Published The Dog
Merchants in hardcover
2016
 Wrote/edited for
Yachting, Yachts
International, Power &
Motoryacht, Charter
Index, Boat International
USA, & more
 Published The Stylish
Life: Yachting (2015)
Author-Journalism Success Ex.
2
 Elizabeth Gilbert
 Wrote a short story
for GQ in 1993
 Wrote about her
experience
bartending in
Manhattan for GQ,
published 1997
 Basis of the movie
Coyote Ugly (2000)
Author-Journalism Success Ex.
3
 Wells Tower
 Wrote article about
life as a carnival
worker for WaPo
(2000)
 Published short story
collection Everything
Ravaged, Everything
Burned (2002)
w/story about carnival
worker
Translatable Skills
Storytelling
Research
Interviews
FormattingRevision
Editor
Collaboration
Query Letters
Authors/Journalists
Byline Benefit: Attract Lit Agent
 Be “discovered”
 Align with an agent’s
existing clientele
 Cite clips in your
query letter
 Improve query letter
writing skills
Byline Benefit: Grow Writer
Platform
 New audiences
 Speaking
opportunities
 Radio/TV
 Grants
 Newsletter
subscribers
 Blog followers
 Social media
following
Byline Benefit: Book Marketing
 New audiences
 Book title in bio
 Write articles that
complement book
story and themes
Byline Benefit: Build Authority
 Expert or specialist in
a particular field
 Reliability
 Earn awards
Byline Benefit: Build Income
 Only a few reasons
to write for free
 Records of writing
income can help
legitimate your
writing business,
which has tax
benefits
 Unique expertise $+
Byline Benefit: Improve Queries
 Query letter writing
becomes routine
 You know what works
The Query Formula
Pick a Magazine
 Define the audience for your
book(s)
 Age/gender/income
 Life experience
 Geography
 Research magazine demographics
 Analyze media kits
 Basic logic
 Match magazine readership that
aligns with your general book
You can do it! Make it happen!
 Find magazine editor contact info
 Writers Market, Funds for Writers,
Writers Weekly
 Masthead (print)
 About Us, Contact Us, Writer
Guidelines
 Editorial calendar, media kit
 LinkedIn
 Internet
 Ask!
Your Article Ideas
 What is your book about?
 Themes
 Conflicts
 Place
 Your expertise
 What complements your book topic?
 What interests you?
 3-from-1 Rule
New Book
Magazine Queries That Worked, digital release
end of May 2017. Print end of June 2017.
Upcoming Events
CONNECT:
‘Resources for Writers’ – taralynnegroth.com
Twitter - @writenaked
Writenaked.net
LinkedIn!
slideshare.net/taralynne0
SATURDAY, JUNE 3rd
Creative Connections Art/Writing
Retreat
Pittsboro, NC
TUESDAY, June 6th
3 Magazine Queries That Worked For
Me
Chapel Hill, NC
THURSDAY, JUNE 22nd
Magazines Queries That Worked
Book Release Party
Durham, NC
JULY TBA
Business of Being a Writer
Ardsley, NY

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Why Authors Need Bylines in Magazines

  • 1. WHY AUTHORS NEED BYLINES IN MAGAZINES HOW TO MAKE THAT HAPPEN Tara Lynne Groth A Day for Writers, May 2017
  • 2. About Me  NC-based. Originally from Long Island.  Freelancing since 2009  Founder Triangle Writers & Asheville Writers. Creator of WriteNaked.net.  Memberships: ASJA, Freelancers Union, NCWN, NCPS; Former: Atlanta Writers Club, Authors Guild  Non-writing: Backyard chickens,
  • 3. Author Marketing  Author’s responsibility  Pre- and post-publication  Maintaining relationship w/existing readers  Reaching new readers  Growing writer platform
  • 4. What Agents Look For  Built-in writer platform  Credibility  Experience working with editors  Meeting deadlines  Reaching new audiences  Discoverability
  • 5. Why Should Authors be Journalists?
  • 6. Freelance Journalism Benefits Overall:  Reach new audiences  Personal brand  Article-to-book  Article-to-film  Extra $  Take these with you  Speaking opps, radio/TV + What agents look for:  Built-in writer platform  Credibility  Experience working with editors  Meeting deadlines  Reaching new audiences  Discoverability
  • 7. Author-Journalism Success Ex. 1  Kim Kavin  Wrote about dog rescue regulations for Boston Globe (2013), The Bark, later WaPo  Published The Dog Merchants in hardcover 2016  Wrote/edited for Yachting, Yachts International, Power & Motoryacht, Charter Index, Boat International USA, & more  Published The Stylish Life: Yachting (2015)
  • 8. Author-Journalism Success Ex. 2  Elizabeth Gilbert  Wrote a short story for GQ in 1993  Wrote about her experience bartending in Manhattan for GQ, published 1997  Basis of the movie Coyote Ugly (2000)
  • 9. Author-Journalism Success Ex. 3  Wells Tower  Wrote article about life as a carnival worker for WaPo (2000)  Published short story collection Everything Ravaged, Everything Burned (2002) w/story about carnival worker
  • 11. Byline Benefit: Attract Lit Agent  Be “discovered”  Align with an agent’s existing clientele  Cite clips in your query letter  Improve query letter writing skills
  • 12. Byline Benefit: Grow Writer Platform  New audiences  Speaking opportunities  Radio/TV  Grants  Newsletter subscribers  Blog followers  Social media following
  • 13. Byline Benefit: Book Marketing  New audiences  Book title in bio  Write articles that complement book story and themes
  • 14. Byline Benefit: Build Authority  Expert or specialist in a particular field  Reliability  Earn awards
  • 15. Byline Benefit: Build Income  Only a few reasons to write for free  Records of writing income can help legitimate your writing business, which has tax benefits  Unique expertise $+
  • 16. Byline Benefit: Improve Queries  Query letter writing becomes routine  You know what works
  • 18. Pick a Magazine  Define the audience for your book(s)  Age/gender/income  Life experience  Geography  Research magazine demographics  Analyze media kits  Basic logic  Match magazine readership that aligns with your general book
  • 19. You can do it! Make it happen!  Find magazine editor contact info  Writers Market, Funds for Writers, Writers Weekly  Masthead (print)  About Us, Contact Us, Writer Guidelines  Editorial calendar, media kit  LinkedIn  Internet  Ask!
  • 20. Your Article Ideas  What is your book about?  Themes  Conflicts  Place  Your expertise  What complements your book topic?  What interests you?  3-from-1 Rule
  • 21. New Book Magazine Queries That Worked, digital release end of May 2017. Print end of June 2017.
  • 22. Upcoming Events CONNECT: ‘Resources for Writers’ – taralynnegroth.com Twitter - @writenaked Writenaked.net LinkedIn! slideshare.net/taralynne0 SATURDAY, JUNE 3rd Creative Connections Art/Writing Retreat Pittsboro, NC TUESDAY, June 6th 3 Magazine Queries That Worked For Me Chapel Hill, NC THURSDAY, JUNE 22nd Magazines Queries That Worked Book Release Party Durham, NC JULY TBA Business of Being a Writer Ardsley, NY

Editor's Notes

  1. Introductory notes.
  2. Introductory notes.
  3. Introductory notes.
  4. Conclusion to course, lecture, et al.
  5. Beginning course details and/or books/materials needed for a class/project.
  6. Objectives for instruction and expected results and/or skills developed from learning.
  7. Objectives for instruction and expected results and/or skills developed from learning.
  8. Objectives for instruction and expected results and/or skills developed from learning.
  9. Beginning course details and/or books/materials needed for a class/project.
  10. Beginning course details and/or books/materials needed for a class/project.
  11. Beginning course details and/or books/materials needed for a class/project.
  12. Beginning course details and/or books/materials needed for a class/project.
  13. Beginning course details and/or books/materials needed for a class/project.
  14. Beginning course details and/or books/materials needed for a class/project.
  15. Beginning course details and/or books/materials needed for a class/project.
  16. Conclusion to course, lecture, et al.
  17. Introductory notes.
  18. Introductory notes.
  19. Introductory notes.
  20. Conclusion to course, lecture, et al.
  21. Conclusion to course, lecture, et al.