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Christian Louboutin


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Christian louboutin and his offline and online presence !

Christian Louboutin

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  2. 2. Introducing Christian Louboutin<br />
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  5. 5. Louboutin’s trademark<br /><ul><li>"In 1992 I incorporated the red sole into the design of my shoes. This happened by accident as I felt that the shoes lacked energy so I applied red nail polish to the sole of a shoe. This was such a success that it became a permanent fixture."</li></li></ul><li>His designs<br />High-heeled footwear<br />Shoes: Court shoe · Mule<br />Boots : Ballet boot · Beatle boots · Cowboy boot · Fashion boots · Kinky boots · Knee-high boots · Thigh-length boots · Winkle pickers<br />Types of heel : Kitten heel · Spool heel · Stiletto heel  · Clear heels<br />Handbags<br />
  6. 6. Presence of stores across the world<br />Christian Louboutin boutiques in Paris :<br /> Rue Jean-Jacques Rousseau,<br />Rue du Faubourg St-Honoré and <br />Rue de Grenelle.<br />
  7. 7. Stores across the world<br />2. Boutiques in the United States: <br />2in New York (Madison & Horatio),<br />2in California (West Hollywood & South Coast Plaza), <br />1in Las Vegas,<br />1in the Design District in Miami and<br /> opening 1 in Highland Park Village in Dallas.<br />
  8. 8. Stores across the world<br />3. There are 2in London, England :<br /> Motcomb Street.<br /> Mount Street<br />A new boutique is soon to open in Dublin, Ireland.<br />4. In Asia :<br />On Lan Street in Central, Hong Kong<br />Singapore's Ngee Ann City mall<br />as well as in Jakarta, Indonesia and Lebanon (Beirut).<br />
  9. 9. Stores across the world<br />5. In Australia stores are located at : <br />Melbourne <br />Brisbane <br />Sydney<br />Adelaide and <br />Perth in David Jones stores<br />6. Louboutin opened his first store in South America in Shopping Iguatemi São Paulo.<br />
  10. 10. Online presence of Christian Louboutin<br />Official Christian Louboutin Web pages : <br /><br /><br /><br /><br /><br /><br /><br /><br />
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  12. 12. Presence on Social network sites<br />Twitter followers<br />Facebook followers<br />
  13. 13. Loubi world ! : Website<br />
  14. 14. Louboutin’s Collaborations<br />
  15. 15. Louboutin’s fight against fakes<br /> On March 27, 2007, Louboutin filed an application for U.S. trademark protection of this red sole design.<br />Adopted a policy of "zero tolerance" to fight not only against sites but also against their suppliers, distribution systems, and auction sites other methods of marketing counterfeit.<br />
  16. 16. Louboutin’s fight against fakes<br />
  17. 17. Actions taken<br />The following are carefully monitored: <br />Internet auctions<br />Websites<br />Web hosting service providers<br />URDP procedures<br />Carry out :<br />Raids<br />Investigations<br />Civil actions<br />
  18. 18. Luxury Institute Survey 2008: Rating for Most Prestigious Women's Luxury Shoe Brands<br />Christian Louboutin<br />ManoloBlahnik<br />Hermes<br /> Sample size :<br />818 wealthy female American consumers<br />average income of $348K <br />average net-worth of $3.6 million, was surveyed online.<br />Survey done by : Luxury Institute, NY<br />Source:<br />
  19. 19. Luxury Institute Survey 2009: High Net-Worth Consumers Rank the "Best of the Best" Shoes<br />Ranked on the basis of four equally weighted components: <br />Consistently Superior Quality, <br />Uniqueness <br />Exclusivity,<br />Making the Customer Feel Special and Being Consumed by People Who Are Admired and Respected.<br />
  20. 20. Luxury Brand Status Index Survey<br />The "Best of the Best" are: (LBSI score out of 10)<br /> -- Women's Shoes<br />- Christian Louboutin - 8.24<br />- ManoloBlahnik - 8.07 <br /> - Jimmy Choo - 8.02<br />Survey done by : Luxury Institute, NY<br />Source:<br />
  21. 21. “Best of the best” wearing Louboutin’s<br />