Digital marketing is the promotion of brands using digital channels like social media, websites, email and more. It involves techniques like content marketing to create relevant articles and videos, search engine optimization to rank higher in search engines, social media marketing to advertise on platforms, email marketing to send commercial messages, blogging to publish informal diary-style posts, website design for the user experience, and affiliate marketing where third parties generate traffic or leads. A digital marketing specialist uses these diverse online promotion methods and ideas to market businesses and brands digitally.

1. Digital marketing, also called online marketing, is the
promotion of brands to connect with potential customers
using the internet and other forms of digital communication.
This includes not only email, social media, and web-based
advertising, but also text and multimedia messages as a
marketing channel

2. About Us
Professional
Creative
Talented
A digital marketing specialist is a professional with a diverse set
of skills, responsible for the online promotion of a website
(business or products), using all available digital marketing
channels.
a marketing technique that uses various
new and creative methods and ideas to
market the business and brand on digital
platforms.
Digital Marketing talent is a trendy way
to refer to anyone who works in tech,
specifically in roles like programming,
data, and automation.

3. Digital Marketing is the
term used for the
targeted, measurable,
and interactive
marketing of products o
services using digital
technologies to reach
the viewers, turn them
into customers, and
retain them.
INTRODUCTION
TRENDY DIGITAL
MARKETING

4. Digital Marketing Methods
Content Marketing
Search Engine Optimisation
Social Media marketing
E-mail Marketing
blogging
Website Design
Affiliate marketing

5. Content marketing is a marketing
strategy used to attract, engage, and
retain an audience by creating and
sharing relevant articles, videos,
podcasts, and other media. This
approach establishes expertise,
promotes brand awareness, and keeps
your business top of mind when it’s time
to buy what you sell.
Content Marketing

6. Search engine optimization (SEO) is the art and science of getting pages to
rank higher in search engines such as Google. Because search is one of the
main ways in which people discover content online, ranking higher in search
engines can lead to an increase in traffic to a website.SEO stands for
“search engine optimization.”
Search Engine Optimization

7. Social media marketing (SMM) is a key
digital marketing strategy that delivers
unique benefits for brands. SMM is the
process of companies using social media
to advertise and promote their products or
services while allowing them to connect in
a more organic way with existing and
potential customers.

8. Email marketing is the act of sending
a commercial message, typically to a
group of people, using email. In its
broadest sense, every email sent to a
potential or current customer could
be considered email marketing. It
involves using email to send
advertisements, request business, or
solicit sales or donations.
E-mail Marketing

9. A blog (a truncation of "weblog") is an
informational website published on the World
Wide Web consisting of discrete, often informal
diary-style text entries (posts). Posts are
typically displayed in reverse chronological
order so that the most recent post appears first,
at the top of the web page.
Blogging

10. Web design refers to the design of websites
that are displayed on the internet. It usually
refers to the user experience aspects of
website development rather than software
development.
Website Design

11. Affiliate marketing is an advertising model in which
a company compensates third-party publishers to
generate traffic or leads to the company's products
and services.
Affiliate Marketing