Mass Technology Leadership Council Sales & Marketing Panel

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These are my slides from the MassTLC breakfast on March 18, 2010.

Change Leveraging Marketing Resources for Maximum Revenue Growth 2009- 2010 Marketing Shift Technical Marketing Analyst Relations Sales Enablement Advertising PR Market Intelligence Marketing Operations Event Marketing Partner Marketing Campaign Management Direct Marketing Digital Marketing/Social Media Marketing Communications Field Marketing Support Product, Industry, Solution Mktg

Leveraging Marketing Resources for Maximum Revenue Growth ,[object Object],[object Object],[object Object],[object Object]

Reality: business value still drives spending and social media ROI is a soft

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Initiative Spotlight: More social media ready content Short, Cheap, Entertaining Tells our story!

Spotlight More “Microcelebrities” Telling the stories of the new Novell

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Metrics (action, reaction, result) Training/Development Cultural change Leveraging Marketing Resources for Maximum Revenue Growth December 31, 2010, Our Social Media Vision

Otherwise: Frank Days Director, New and Social Media Novell [email_address] @tangyslice www.tangyslice.com ,[object Object],[object Object]

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Mass Technology Leadership Council Sales & Marketing Panel

1. Change Leveraging Marketing Resources for Maximum Revenue Growth 2009- 2010 Marketing Shift Technical Marketing Analyst Relations Sales Enablement Advertising PR Market Intelligence Marketing Operations Event Marketing Partner Marketing Campaign Management Direct Marketing Digital Marketing/Social Media Marketing Communications Field Marketing Support Product, Industry, Solution Mktg

2.

3. Reality: business value still drives spending and social media ROI is a soft

4.

5. Initiative Spotlight: More social media ready content Short, Cheap, Entertaining Tells our story!

6. Spotlight More “Microcelebrities” Telling the stories of the new Novell

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8. Metrics (action, reaction, result) Training/Development Cultural change Leveraging Marketing Resources for Maximum Revenue Growth December 31, 2010, Our Social Media Vision

9.