Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Change Leveraging Marketing  Resources for Maximum  Revenue Growth 2009- 2010 Marketing Shift Technical Marketing Analyst ...
    Leveraging Marketing  Resources for Maximum  Revenue Growth <ul><li>Key Reasons for Marketing Shifts: </li></ul><ul><l...
Reality: business value still drives spending and social media ROI is a soft
Think of social media as... <ul><li>Integrated with marketing strategy </li></ul><ul><li>Not at expense brand push and pul...
Initiative Spotlight: More  social media ready content Short, Cheap, Entertaining Tells our story!
Spotlight More “Microcelebrities” Telling the stories of the new Novell
Succeed or fail fast <ul><li>Spotlight: Thinking agile,  </li></ul><ul><li>low cost and fresh </li></ul>
Metrics (action, reaction, result) Training/Development Cultural change Leveraging Marketing Resources for Maximum Revenue...
Otherwise: Frank Days Director, New and Social Media Novell [email_address] @tangyslice www.tangyslice.com <ul><li>Found e...
Upcoming SlideShare
Loading in …5
×

Mass Technology Leadership Council Sales & Marketing Panel

1,209 views

Published on

These are my slides from the MassTLC breakfast on March 18, 2010.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Mass Technology Leadership Council Sales & Marketing Panel

  1. 1. Change Leveraging Marketing Resources for Maximum Revenue Growth 2009- 2010 Marketing Shift Technical Marketing Analyst Relations Sales Enablement Advertising PR Market Intelligence Marketing Operations Event Marketing Partner Marketing Campaign Management Direct Marketing Digital Marketing/Social Media Marketing Communications Field Marketing Support Product, Industry, Solution Mktg
  2. 2. Leveraging Marketing Resources for Maximum Revenue Growth <ul><li>Key Reasons for Marketing Shifts: </li></ul><ul><li>“ Tried and true” losing pop (webinars, whitepapers, email </li></ul><ul><li>More focus </li></ul><ul><li>Increase engagement </li></ul>
  3. 3. Reality: business value still drives spending and social media ROI is a soft
  4. 4. Think of social media as... <ul><li>Integrated with marketing strategy </li></ul><ul><li>Not at expense brand push and pull tactics </li></ul><ul><li>Can't live on inbound alone </li></ul>
  5. 5. Initiative Spotlight: More social media ready content Short, Cheap, Entertaining Tells our story!
  6. 6. Spotlight More “Microcelebrities” Telling the stories of the new Novell
  7. 7. Succeed or fail fast <ul><li>Spotlight: Thinking agile, </li></ul><ul><li>low cost and fresh </li></ul>
  8. 8. Metrics (action, reaction, result) Training/Development Cultural change Leveraging Marketing Resources for Maximum Revenue Growth December 31, 2010, Our Social Media Vision
  9. 9. Otherwise: Frank Days Director, New and Social Media Novell [email_address] @tangyslice www.tangyslice.com <ul><li>Found everywhere </li></ul><ul><li>as Tangyslice </li></ul>

×