Creative design is the original, imaginative, inventive, inspired development of something with artistic elements. It’s part visionary, part problem solver. The creative process is all about coming up with a result that is totally new, or taking something established and reinventing it in a new way. It involves taking an idea, a prompting, a need, a work order, or a creative brief and imagining a visual solution. This is beyond an expert knowledge of a design software; it’s an internal ability to come up with new and inventive ways to fulfill a need. We believe the design process is a problem-solving process. We believe in pushing the creative boundaries, but everything we do must be rooted in strategic business goals, and to the extent possible data analysis. Purpose of Design We love discovering connections and relationships between strategic initiatives and the outer boundaries of visual communications. Every project begins with the same two questions: what is the message and who is the audience? From web page wireframes and design, to video storyboards and shot lists, to the tonality of our graphic designs and presentations, everything we create serves the purpose of focused brand storytelling.