The world is still round but the recruitment market is already flat..(Hermawan Kertjaya) how to adapt your head hunting methodologies in this market

1. ASTD 2010 Presented By: Leonie Pentz Global Executive Search talentjuncture.com | info@talentjuncture.com| +27 83 632 1380

2. The world is still round but the (recruitment) market is already flat... - HermawanKartajaya, President of World Marketing Association

3. A bird’s eye view : How did the market become flat? Digitalization Globalization Futurization

4. Digitalization: a horizontal collaboration ...hierarchies are being flattened and value is being created less and less within vertical silos and more and more through horizontal collaboration. --Thomas L. Friedman Author of The World is Flat

5. Globalization: a borderless world … The world has already attained the position of being effectively without borders. -Kenichi Ohmae -Author of The Borderless World

6. Futurization : an individual focus

7. BEFORE:Uninformed/ Uneducated customers = Vertical Marketing

8. NOW:Clever customers = Horizontal marketing

9. How do we adapt?

10. How do we adapt?

11. Tack the sails!!

12. Worst recruitment mistakes Flat recruitment advertising Inefficient recruitment processes Wrong recruitment partners Time to hire is way too long Treating (EE) candidates as if they are stupid

13. Case study 1. Belden Europe Identified recruitment process as inefficient Set target to reduce time to hire to 65 days from sign-off (from 130 +days) Chose Head Hunting company as recruitment partner for scarce skills Got Senior Management involved Reduced time to hire to 83 days in six months

14. Case study 2: Large Tobacco co, South Africa Employer brand vs. Consumer Brand Employ for attitude (future fit)and train for skill Engage staff Drive recruitment policy from top down Partner with Head Hunter Buddy system, Coaching, Training

15. Recipe for success: advertising Print media vs on-line Community sites Targeted industry websites Blogs Selling vs engaging

16. Recipe for success: advertising Employer Brand integrity (character) Net promoters?

17. Recipe for success: Process Drive process from top Human Resource Department vs. Hiring Manager First interview: Say WHAT?! Be realistic; Salary Surveys Industry Research Timeframes EE targets

18. Recipe for success: The ideal Recruitment Partners DO not treat Executive / Scarce Skill Search Partners the same as general recruitment vendors Ensure your Head Hunter has a track record of success, integrity and similar values Allow Head Hunter access to top decision makers and any information which will affect the appointment

19. Recipe for success: Timelines Agree on timelines with HR, Hiring Managers and Head Hunter and STICK TO THEM Ensure all candidates are communicated with and regretted timeously and courteously

20. Recipe for success: Which Methodology? Consider EE targets, Scarce skills, Seniority

21. Recipe for success: Communicating in a flat market Candidates are informed and intelligent

22. Recipe for success: Communicating effectively in a flat market Head hunted candidates vs job seekers