RBFF is on a mission to increase fishing participation to 60 million anglers in 60 months. Learn how it got started, why it's important to the fishing and boating industry and how you can get involved.

1. 60 IN 60 OVERVIEW

2. 2
What is 60 in 60?
The Recreational Boating & Fishing Foundation, in partnership with the
industry, hopes to achieve 60 million fishing participants in 60 months
(December 2021).
• Utilizing a three-pronged approach – recruitment,
retention, reactivation (R3)– the industry will
work toward achieving 60 in 60.
• The main focus for RBFF/Take Me Fishing will be
on recruitment, while also working with states
and industry on retention and reactivation
activities.

3. 3
Why 60 in 60?
Increases in participation mean:
• More customers for state agencies and fishing/boating
industry businesses
• More fishing license and boat registration purchases
• More funds for states to protect our aquatic natural
resources and the wildlife they sustain through fish
stocking, habitat management, fish surveys and
research, boat ramp management and more.

4. WHERE ARE WE
NOW?
4

5. Participation Up Since 60 in 60 Launch
Americans age 6+ Source: RBFF & The Outdoor Foundation
2016 2018
0
10000000
20000000
30000000
40000000
50000000
60000000
2021
49.1 M
Participation is up 7% since launching 60 in 60. If we continue at the same rate, we’ll reach 55
million fishing participants by 2021 – a good increase, but 5 million shy of the goal.

6. Boating Participation Strong
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
2011 2012 2013 2014 2016
Source: NMMA
142M
Americans age 6+

7. Fishing License Sales Up
27,000,000
27,500,000
28,000,000
28,500,000
29,000,000
29,500,000
30,000,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Source: USFWS

8. Boat Registration Sales Up

9. Key Target Audiences Showing Gains
3Million
First-Time Anglers
11.6 Million
Youth Anglers (6-17)
4.2Million
Hispanic Anglers
Source: RBFF & The Outdoor Foundation, 2015-2017Americans age 6+

10. WHAT’S THE
POTENTIAL IMPACT?

11. Achieving 60 in 60 could mean…
Potential Revenue of Meeting License Sales Goals document; as per USFWS National Certified Fishing License Data 2016
$518
million in
revenue for
states

12. Annual Increase in Economic
Contributions from Anglers
*Based on figures from ASA and NMMA
Achieving 60 in 60 could mean…
0
20
40
60
80
100
120
140
160 $35B
0
20
40
60
80
100
120
140
$10B
Annual Increase in Economic
Contributions from Boaters

13. Learn how to get involved
at RBFF.org/60in60