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State R3 Efforts - FY18/19

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How RBFF is working with state agencies to encourage R3 adoption and enhance R3 efforts across the Unites States.

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State R3 Efforts - FY18/19

  1. 1. 1 The latest angler trends and demographics. Envisioning the future, setting goals and objectives, and formulating strategies to achieve those goals enable state agencies to improve the effectiveness of angler R3 efforts.
  2. 2. 2 Angler R3 Recommendations and best practices as outlined in RBFF’s Angler R3 Plan Development – Guiding Document for State Agencies. Many agencies are finding this resource and Worksheet to be helpful in assessing current angler R3 efforts and guiding the development of an angler R3 plan.
  3. 3. 3 Mapping strategies with the Outdoor Recreation Adoption Model (ORAM). This model outlines the pathway to help an individual move through the process of learning about, and ultimately becoming an angler. The model is extremely helpful to R3 practitioners in developing effective R3 strategies and identifying where to focus their R3 efforts.
  4. 4. 4 The components to consider as part of a state angler R3 plan development. A good plan identifies desired outcomes, objectives, and angler R3 priorities. It establishes agency license/participation goals, incorporates a budget, marketing strategy, evaluation component, opportunities to link R3 efforts with other partner programs, and action items using the ORAM as a guide.
  5. 5. 5 How to utilize RBFF’s Retention and Reactivation Toolkits. Alabama, Georgia, New York and Wyoming have generated a significant return on investment using RBFF materials.
  6. 6. 6 The national goal of 60 million anglers in 60 months.

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