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Nestlé Pakistan - Campaign Case Study - Pure Life Drink To Win (2011)
1. Challenge:
Create an incentivized campaign to maximize word
of mouth around brand messaging and expand the
facebook fan-base.
Big Idea:
“Drink To Win”
Execution:
We designed a Facebook app-centric activity
whereby a topic of discussion was given to fans in the
app alongside a virtual NPL bottle that would drop
real-time in level with each comment made. The
bottle of the bottle contained a hidden code and
the first person to unlock and SMS the code won the
phone.
Impact:
17500 new engaged users building up 35,000
interactions with 17 phones given away in 1 month.