Social Media Campaign executed as Digital Creative Manager at Bramerz

1. Challenge:
Improve association of brand philosophy within
target audience and provide a platform for
consumer stories.
Big Idea:
Let fans of the brand tell their Nescafe story
through creative media
Execution:
Fan engagement through custom built
Facebook application allowing users to submit
original video or create a comic strip using
custom filters. Incentivization through cash
prizes for best stories, winners decided through
popular vote and metrics for reach and
resonance.
Impact:
77 videos and 124 comic strips generated
leading to a 30,000 increase in fan base.