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East African Beer Analytics Solutions Increased Market Share
1. Beer
Analytics
Solutions
Our Analytic insights in the
highly competitive but highly
lucrative East African beer
market helped one of the
major players not only
maintain but infact increase
market share
SALES
FORECASTING
DISTRIBUTION
OPTIMIZATION OF
WEEKLY VOLUMES AMONG
STORES
BRAND STUDY
BEST CUSTOMER
SEGMENTATION
ATTITUDINAL SURVEY
DESIGN EXECUTION AND
ANALYSIS THROUGHOUT EAST
AFRICA
REGIONAL
PATTERNS
PORTFOLIO
RATIONALIZATION
OPTIMAL PRICING P
U
R
C
H
A
S
E
LOYALTY
0
200
400
600
800
1 3 5 7 9 11 13 15
10.2%
+2.9%