Welcome To The
Microconsole Generation
Tuesday, July 30, 13

2015:
Meet Angela
Tuesday, July 30, 13

Angela Loves To Play Games
Tuesday, July 30, 13

She Plays Them Everywhere
Tuesday, July 30, 13

Tries Many, Pays For A Few
Tuesday, July 30, 13

When
Angela
Finds A
Great
Game,
She’s
Hooked
Tuesday, July 30, 13

But Her Problem Is...
Tuesday, July 30, 13

Some Games Aren’t Comfortable to Play
Tuesday, July 30, 13

Sometimes She Wants To Play With Friends
Tuesday, July 30, 13

Sometimes She Wants A Different Kind Of Play
Tuesday, July 30, 13

But She Doesn’t Want One Of These
Tuesday, July 30, 13

Or To Have To Master This
Tuesday, July 30, 13

Or Buy These
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She Wants
Gaming That
Suits Her Life
Tuesday, July 30, 13

Not To Join A Cult
Tuesday, July 30, 13

Then She Hears About Microconsoles
Tuesday, July 30, 13

There Are Lots Of Options
Tuesday, July 30, 13

They All Run The Same Games
Tuesday, July 30, 13

They’re Inexpensive
Tuesday, July 30, 13

Just Like Her Other Devices
The Games Are Free to Play
Tuesday, July 30, 13

So She Buys One
Tuesday, July 30, 13

She And 100m Like Her
Tuesday, July 30, 13

The Games
Industry Is
Puzzled
Tuesday, July 30, 13

Why Would
People Buy
Weak Devices?
Tuesday, July 30, 13

Why Would
Controllers
Get Dumber?
Tuesday, July 30, 13

Why Would
Games
Devolve?
Tuesday, July 30, 13

It’s About Evolution
Tuesday, July 30, 13

One We’ve Seen Before
Tuesday, July 30, 13

Several Times
Tuesday, July 30, 13

It’s The
Story Of
How...
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The Future Is Compact
Tuesday, July 30, 13

The Future
Is Neat
Tuesday, July 30, 13

The Future Suits People
Tuesday, July 30, 13

The Future Is Shared
Tuesday, July 30, 13

The Future Is Flexibly Priced
Tuesday, July 30, 13

The Future Is Playful
Tuesday, July 30, 13

Lots Of People Like To Game
Tuesday, July 30, 13

How Many? This Many...
0" 50" 100" 150" 200" 250" 300"
iPads"Sold"
iPad"Minis"Sold"
iPhones"Sold"
iPod"Touch"
Facebook"Gamers"
Android"Tablets"(inc"Kindles)"
Xbox"360s"Sold"
PlayStaEon"3s"Sold"
Wiis"Sold"
How$Many$
Tuesday, July 30, 13

But Not This
So Much
Tuesday, July 30, 13

They Don’t Want This Experience
Tuesday, July 30, 13

They Prefer This
Tuesday, July 30, 13

So These Do Not Solve Their Problems
Tuesday, July 30, 13

These Might
Tuesday, July 30, 13

There Are Skeptics
Tuesday, July 30, 13

Often With
“Real Gamer”
Expectations
Tuesday, July 30, 13

Especially
The Fidelity
Fallacy
Tuesday, July 30, 13

Of Course There Are Issues
Tuesday, July 30, 13

It’s Still Being Figured Out
Tuesday, July 30, 13

In 2013, My Story Is Fiction
Tuesday, July 30, 13

Even
Tuesday, July 30, 13

It May Not Fit Our Mental Model
Tuesday, July 30, 13

But Angela
Won’t Care
About That
Tuesday, July 30, 13

She Just Loves To Play Games
Tuesday, July 30, 13

Welcome To The
Microconsole Generation
Tuesday, July 30, 13