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Startup guy @ Microsoft France

• Your contact for everything startup

Bizspark:

•   Software
•   Support
•   Visibility
•   And more

@blaise_v

• Or blaisev@microsoft.com
time



Technological capacity
                    Human capability
Interfaces
                            naturelles




         www
          Objets Internet
Social
Changing the world
<<SPEAKER>>
Contributing to innovation in Europe
2012-…




                                          2006-present



                           1993-present



            1985-present



1981-1995




                                                     TO D AY
Ecosystem of   Data explosion     Natural      Pervasive
 computers                      interaction     displays




   Social          Cloud        Ubiquitous
 computing       computing      connectivity
Economies of scale


                             Cloud




$/computing power
                                     Mainframe




                    Client/Server


                           Computing power
𝑃 2 4𝜋 2
                  =
               𝑎3   𝑀𝐺



Experimental   Theoretical   Computational   The Fourth Paradigm
Windows      Windows           Desktop             Server
              Mobile          Productivity

                                             • DYNAMICS
                                             • MSN
                                             • HARDWARE
                                             • ENTERPRISE
                                               SERVICES
                                             • …



Enterprise   Search          Entertainment         Other
Software     & Ads               & TV            Businesses


               Research & Incubation


Largest global R&D investor in ICT: €6.07bn
Hiring the best people   Embracing disruptions     A balance of invention,
                                                   re-invention, and evolution




A commitment to openness     A focus on scale        A long-term approach
    and partnerships
FINLAND




                                                                             NORWAY     SWEDEN



Basic and applied research centres                                                                                                        RUSSIA
Development centres
Joint research centres                                                                                          ESTONIA
Innovation centres (MIC)
                                                                         DENMARK

                                                                                                                  LATVIA
                                 IRELAND

                                                                                                          LITHUANIA

                                                 UNITED
                                             KINGDOM


                                                                                                                      BELARUS
                                                                 NETH.
                                                                                                 POLAND
                                                              BELGIUM     GERMANY

                                                                   LUX.

                                                                                        CZECH R.                                UKRAINE

                                                                                                  SLOVAKIA

                                                     FRANCE
                                                                                    AUSTRIA
                                                                                                                           MOLDOVA
                                                                SWITZERLAND                     HUNGARY
                                                                                   SLOVENIA

                                                                                        CROATIA                 ROMANIA
                                                                          ITALY
                                                                                              BOSNIA
                     PORTUGAL                                                                  and
                                                                                              HERZ.    SERBIA

                                     SPAIN
                                                                                                                  BULGARIA
                                                                                                 MONT.

                                                                                                       MACEDONIA

                                                                                                   ALBANIA


                                                                                                         GREECE




                                                                                     MALTA
1000




                                                                 800




                                                                 600
 Redmond (1991)         Cambridge (1997)     Beijing (1998)


                                                                 400
                                                                                                     Worldwide

                                                                                                    Cambridge

                                                                 200




                                                                   0
                                                                       1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011
Silicon Valley (2001)   Bangalore (2005)   New England (2008)
Advance state of the art in computer science



Transfer technology to Microsoft businesses



Lead Microsoft into the future
Founded in 1997 as first                               Supported by 3 applied
                           Partnership with leading
non-US based Microsoft                                research centres (EMIC,
                            European universities
     Research lab                                          CMIC, iLabs)
Kinect for Xbox 360     Visual Studio 2010   Autocollage

Body part recognition   F#




Bing                    Trueskill            Office 2010

AdPredictor             Xbox 360 & Halo 3    Background removal
http://research.microsoft.com/bio/
“Driver Verifier is an extremely useful tool for detecting errors in kernel-mode
drivers. It tests and traps many conditions that might otherwise go unnoticed in
normal operation. Driver Verifier verifies that drivers are not making illegal function
calls or causing system corruption. It can identify conditions such as memory
corruption, mishandled I/O request packets (IRPs), invalid direct memory access
(DMA) buffer usage, and possible deadlocks.” (The Economist, April 2005)
Click/Ad information                      Probability

   1341201


   1570165

                       Listing ID
   2213187


   9215433



Exact Match


Broad Match



      ML-1
                       Match type


                                    +   P(Click | Query, Ad)
      SB-1
                       Position


      SB-2
Depth image                      Inferred body parts                     3D human pose
              background               right hand
                                                    left shoulder
                                                                                           x
                                                                                           y
                                                                                           z
near

                           classifie                                 tracking
                                       right
                           r           elbow                  left
                     far                                    lower
                                                            torso
Background Removal mode:
user is given intuitive tools for semi-
automatic segmentation.
PowerPoint: Segmented images with   Word: Text flows around the shape of
shadows enable crisp, focused       the segmented object.
presentations.
“I NEVER PERFECTED AN INVENTION
    THAT I DID NOT THINK ABOUT IN
    TERMS OF THE SERVICE IT MIGHT
    GIVE TO OTHERS.” Thomas Alva Edison, GE Founder

     Entrepreneurship and Innovation
          are inextricably linked.




7
“Young firms (ages 3 – 5) comprise less than
      1% of all companies, yet generate roughly
      10% of new jobs in any given year.”
     Source: High Growth Firms and the Future of the American
     Economy, Kauffman Foundation, 2010




59
Technology startups are booming
     Industry press reports that software                                   $14.8 Billion
      innovation is as high as it’s been since 2000,
      with an 8% YOY increase1
     In 2007, investors pumped $14.8 billion
      into 1,530 IT industry deals2

The Opportunity is immense
      Huge demand for development tools
       and platform technologies; and
      a growing need for a unified community
       to foster entrepreneurial success.
1 Based on historical data from Price Waterhouse Coopers Money Tree Report
(https://www.pwcmoneytree.com/MTPublic/ns/nav.jsp?page=industry)
2 Forbes, January 22, 2008
                                                                                2007


                                           60
Microsoft BizSpark™ is a global program designed to unite Startups with resources. It is an
extension to the existing Local Software Economy and academic programs, such as
DreamSpark, and is delivered in partnership with the entrepreneur community. providing:

                                     Software
                                     • Full Featured Development tools and production
                                       licenses of server products
               Software              • No upfront costs (USD$100 at program exit)

                                     Support
  Visibility                         • Community support from over 300 network and
                                       hosting partners
                  Support            • Professional technical support from Microsoft

                                     Visibility
                                     • Profile and promotion on the BizSparkDB
• Establish

• Unite

• Generate
• Create




              62
Représentants français:
                                                                               • Calinda
                Accompagnemen                                                  • Talentsoft
                t ad-hoc au                     5                              • Captain Dash
                                            en France
                niveau                      80 dans le                         • News Republic
                international                monde                             • Kobojo


                Accompagnemen                                                  120 startups parainées
                                                120
                t ad-hoc au              Startups en France                    depuis le lancement du
                niveau national             depuis 2005                        programme
                                                                               Soutien marketing et
                                                                               technique
                                                810                            Pour toutes les entreprises
                                         startups en France                    ou projets du domaine du
                                            depuis 2008
                              110
                                                                               logiciel ou du service en
Partenariat avec          partenaires                                          ligne
                                                              Accompagnement
Microsoft pour
                         (incubateurs,
                                                                  Microsoft
                                                                               S’appuie sur un réseau de
                          VCs, coachs,
toutes les startups     hébergeurs….)                          • Logiciel      partenaires de l’écosystème
                                                               • Support
                                                               • Visibilité
BizSpark                7000
                       emplois


             1 000
           start-ups
BizSpark   41 Pays
  Plus
Network Partner

• Nestadio
• Euratechnologies
• xBrainLabs
Une triste vérité

 Proportion de business      La principale cause
 encore en activité après    d’échec: être à court
 leur création en 1992       d’argent avant de
                             trouver son marché

                             Comment
                                Accélerer le temps
                                 nécessaire pour trouver
 Source : Illusions of           son marché
 Entrepreneurship               Eviter de se trromper de
 Scott Shane (US Data, all       route
 industries)
J’ai construit les slides suivants en
pensant au développement
                                 Comme beaucoup
    Le développement
                                  d’autres activités
        logiciel est
                                 entrepreneuriales
  • Créatif                    • Marketing
  • Très interdépendant        • PR/Communication
                               • Business
                                 Development
                               • Product design

        Certaines solutions venant du
        développement marchent ailleurs
Plus un projet est long, plus il rate
… parce qu’on visualise de moins en
moins bien le succès …
                                   60
% of project requirement changes




                                   50

                                   40

                                   30

                                   20

                                   10

                                   0
                                        10                100           1000           10000        100000
                                             Project size (measured in function points, yes, we know…)
… et on se place parfois dans des
situations compliquées …
…sans forcément savoir pourquoi

                                     Only 20% of
                                  features are used
                                        often
… du coup, on dessine facilement
des choses invendables …




   (le client ne ressemle pas forcément à ce qu’on imagine)
De plus, le projet ressemble souvent à ça
Et notre mode de fonctionnement
devient innefficace
The « break-down and specialize » management
method leads to many wastes:




  Stock of useless functionalities,   High cost of coordination
  documentation                       and communication
C’est pour cela qu’on a proposé le
manifeste Agile…

   Individuals and           Working software
   interactions over         over comprehensive
   processes and tools       documentation



   Customer                  Responding to
   collaboration over        change over following
   contract negotiation      a plan


                          Source: http://agilemanifesto.org/
Principes important de l’agilité


          Customer                 Collective
          satisfaction             commitment
          is the main
          goal

          Measure to               Intrinsic
          objectivize              quality
Ca change tout
Ca change le système de livraison
The Scrum process
…ce qui permet de décider le plus tard
possible


      Incremental
        deliveries




         Iterative
        deliveries
Fail fast, fail early


        As we are delivering fast, we can harvest
            positive and negative feedbacks

        As we accept changes, we can take into
         account these feedbacks and adapt our
                         plans

            Feedback is more precious than
                      perfection
BUILD

 • Instead of building a full product or
   service, prototype it

 • There are several prototype types:




Mechanical turk   Pinocchio   The Provincial The Minimal
                                             Viable Product
MEASURE
 Metrics should be   Split-testing all the time
 - Actionable        • A/B testing is key to validating your
 - Accessible        hypotheses
 - Auditable         • Has to be simple enough for everyone to
                     use and understand it
                     • Make creating a split-test no more than one
                     line of code:
                                       if(
                                       setup_experiment(...) ==
                                       "control" ) {
                                       // do it the old way
                                       } else {
                                       // do it the new way
                                       }
LEARN
Agile Marketing

Imagine and
                                  Generate demand
validate the MVP


Cu s t omer        Cu s t omer      Cu s t omer         Company
dis c over y       Val idat ion      c r eat ion        bu il ding




               Validate market
                                          Accelerate!
                 hypothesis
Ca change les critères de succès


          Classically:            With agility:
      Attain stated goal   Reach an adaptation level
                           • Changes in project
 • Forecast every step       happen
                           • Adaptation happens at
 • Plan in details           every step
                             • The entire team is
                               committed
 • Définir un processus
   prédictif                 • Collective problem
                               solving
Some great books…




          http://institut-agile.fr
Agilité temporelle
                          “On / Off “                               “Croissance Rapide“

                                Période




                                                           Charge
      Charge




                              d’inactivité

                                                                                         Utilisation
                Utilisation                  Utilisation


                                Temps                                       Temps




               “Charge imprévisible“                                “Charge prévisible“
    Charge




                                                           Charge
                              Utilisation                                  Utilisation


                              Temps                                         Temps
Agilité financière

  Sans le nuage, pertes      Avec le nuage, un
      et inefficacités    tracking plus serré en
                           fonction des besoins
Agilité de compétence
               Informatique                           Cloud IaaS                                                 Cloud PaaS
               Traditionnelle                       Infrastructure                                               Plate-Forme




                                                                                                    Vous gérez
                  Applications                        Applications                                                Applications




                                       Vous gérez
                   Données                                Data                                                        Data

                   Runtime                              Runtime                                                     Runtime

                  Middleware                          Middleware                                                  Middleware




                                                                                                                                   Géré par l’opérateur Cloud
  Vous gérez




                      O/S                                 O/S                                                         O/S




                                                                       Géré par l’opérateur Cloud
                 Virtualisation                       Virtualization                                              Virtualization

                   Serveurs                              Servers                                                     Servers

                   Stockage                             Storage                                                     Storage

                    Réseau                            Networking                                                  Networking

                     • Dans le cadre d’un cloud privé, l’opérateur de Cloud, c’est vous
                     • La gestion des couches « grises » est souvent automatisée au maximum
“This particular species of
whale plot a route by sound
and has poor eyesight. There
is a possibility that it may
simply have not heard the
sailboat, which had its motor
off.”

OFW News on the Web, July
22nd, 2010
Microsoft Bizspark EM Lyon
Microsoft Bizspark EM Lyon

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Microsoft Bizspark EM Lyon

  • 1. Startup guy @ Microsoft France • Your contact for everything startup Bizspark: • Software • Support • Visibility • And more @blaise_v • Or blaisev@microsoft.com
  • 2.
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  • 10. time Technological capacity Human capability
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  • 16. Interfaces naturelles www Objets Internet Social
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  • 27. 2012-… 2006-present 1993-present 1985-present 1981-1995 TO D AY
  • 28. Ecosystem of Data explosion Natural Pervasive computers interaction displays Social Cloud Ubiquitous computing computing connectivity
  • 29. Economies of scale Cloud $/computing power Mainframe Client/Server Computing power
  • 30. 𝑃 2 4𝜋 2 = 𝑎3 𝑀𝐺 Experimental Theoretical Computational The Fourth Paradigm
  • 31. Windows Windows Desktop Server Mobile Productivity • DYNAMICS • MSN • HARDWARE • ENTERPRISE SERVICES • … Enterprise Search Entertainment Other Software & Ads & TV Businesses Research & Incubation Largest global R&D investor in ICT: €6.07bn
  • 32. Hiring the best people Embracing disruptions A balance of invention, re-invention, and evolution A commitment to openness A focus on scale A long-term approach and partnerships
  • 33.
  • 34. FINLAND NORWAY SWEDEN Basic and applied research centres RUSSIA Development centres Joint research centres ESTONIA Innovation centres (MIC) DENMARK LATVIA IRELAND LITHUANIA UNITED KINGDOM BELARUS NETH. POLAND BELGIUM GERMANY LUX. CZECH R. UKRAINE SLOVAKIA FRANCE AUSTRIA MOLDOVA SWITZERLAND HUNGARY SLOVENIA CROATIA ROMANIA ITALY BOSNIA PORTUGAL and HERZ. SERBIA SPAIN BULGARIA MONT. MACEDONIA ALBANIA GREECE MALTA
  • 35. 1000 800 600 Redmond (1991) Cambridge (1997) Beijing (1998) 400 Worldwide Cambridge 200 0 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 Silicon Valley (2001) Bangalore (2005) New England (2008)
  • 36. Advance state of the art in computer science Transfer technology to Microsoft businesses Lead Microsoft into the future
  • 37. Founded in 1997 as first Supported by 3 applied Partnership with leading non-US based Microsoft research centres (EMIC, European universities Research lab CMIC, iLabs)
  • 38. Kinect for Xbox 360 Visual Studio 2010 Autocollage Body part recognition F# Bing Trueskill Office 2010 AdPredictor Xbox 360 & Halo 3 Background removal
  • 39.
  • 40.
  • 42. “Driver Verifier is an extremely useful tool for detecting errors in kernel-mode drivers. It tests and traps many conditions that might otherwise go unnoticed in normal operation. Driver Verifier verifies that drivers are not making illegal function calls or causing system corruption. It can identify conditions such as memory corruption, mishandled I/O request packets (IRPs), invalid direct memory access (DMA) buffer usage, and possible deadlocks.” (The Economist, April 2005)
  • 43. Click/Ad information Probability 1341201 1570165 Listing ID 2213187 9215433 Exact Match Broad Match ML-1 Match type + P(Click | Query, Ad) SB-1 Position SB-2
  • 44.
  • 45. Depth image Inferred body parts 3D human pose background right hand left shoulder x y z near classifie tracking right r elbow left far lower torso
  • 46. Background Removal mode: user is given intuitive tools for semi- automatic segmentation.
  • 47. PowerPoint: Segmented images with Word: Text flows around the shape of shadows enable crisp, focused the segmented object. presentations.
  • 48.
  • 49. “I NEVER PERFECTED AN INVENTION THAT I DID NOT THINK ABOUT IN TERMS OF THE SERVICE IT MIGHT GIVE TO OTHERS.” Thomas Alva Edison, GE Founder Entrepreneurship and Innovation are inextricably linked. 7
  • 50. “Young firms (ages 3 – 5) comprise less than 1% of all companies, yet generate roughly 10% of new jobs in any given year.” Source: High Growth Firms and the Future of the American Economy, Kauffman Foundation, 2010 59
  • 51. Technology startups are booming  Industry press reports that software $14.8 Billion innovation is as high as it’s been since 2000, with an 8% YOY increase1  In 2007, investors pumped $14.8 billion into 1,530 IT industry deals2 The Opportunity is immense  Huge demand for development tools and platform technologies; and  a growing need for a unified community to foster entrepreneurial success. 1 Based on historical data from Price Waterhouse Coopers Money Tree Report (https://www.pwcmoneytree.com/MTPublic/ns/nav.jsp?page=industry) 2 Forbes, January 22, 2008 2007 60
  • 52. Microsoft BizSpark™ is a global program designed to unite Startups with resources. It is an extension to the existing Local Software Economy and academic programs, such as DreamSpark, and is delivered in partnership with the entrepreneur community. providing: Software • Full Featured Development tools and production licenses of server products Software • No upfront costs (USD$100 at program exit) Support Visibility • Community support from over 300 network and hosting partners Support • Professional technical support from Microsoft Visibility • Profile and promotion on the BizSparkDB
  • 53. • Establish • Unite • Generate • Create 62
  • 54. Représentants français: • Calinda Accompagnemen • Talentsoft t ad-hoc au 5 • Captain Dash en France niveau 80 dans le • News Republic international monde • Kobojo Accompagnemen 120 startups parainées 120 t ad-hoc au Startups en France depuis le lancement du niveau national depuis 2005 programme Soutien marketing et technique 810 Pour toutes les entreprises startups en France ou projets du domaine du depuis 2008 110 logiciel ou du service en Partenariat avec partenaires ligne Accompagnement Microsoft pour (incubateurs, Microsoft S’appuie sur un réseau de VCs, coachs, toutes les startups hébergeurs….) • Logiciel partenaires de l’écosystème • Support • Visibilité
  • 55. BizSpark 7000 emplois 1 000 start-ups
  • 56. BizSpark 41 Pays Plus
  • 57.
  • 58.
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  • 61.
  • 62. Network Partner • Nestadio • Euratechnologies • xBrainLabs
  • 63. Une triste vérité Proportion de business La principale cause encore en activité après d’échec: être à court leur création en 1992 d’argent avant de trouver son marché Comment  Accélerer le temps nécessaire pour trouver Source : Illusions of son marché Entrepreneurship  Eviter de se trromper de Scott Shane (US Data, all route industries)
  • 64. J’ai construit les slides suivants en pensant au développement Comme beaucoup Le développement d’autres activités logiciel est entrepreneuriales • Créatif • Marketing • Très interdépendant • PR/Communication • Business Development • Product design Certaines solutions venant du développement marchent ailleurs
  • 65. Plus un projet est long, plus il rate
  • 66. … parce qu’on visualise de moins en moins bien le succès … 60 % of project requirement changes 50 40 30 20 10 0 10 100 1000 10000 100000 Project size (measured in function points, yes, we know…)
  • 67. … et on se place parfois dans des situations compliquées …
  • 68. …sans forcément savoir pourquoi Only 20% of features are used often
  • 69. … du coup, on dessine facilement des choses invendables … (le client ne ressemle pas forcément à ce qu’on imagine)
  • 70. De plus, le projet ressemble souvent à ça
  • 71. Et notre mode de fonctionnement devient innefficace The « break-down and specialize » management method leads to many wastes: Stock of useless functionalities, High cost of coordination documentation and communication
  • 72. C’est pour cela qu’on a proposé le manifeste Agile… Individuals and Working software interactions over over comprehensive processes and tools documentation Customer Responding to collaboration over change over following contract negotiation a plan Source: http://agilemanifesto.org/
  • 73. Principes important de l’agilité Customer Collective satisfaction commitment is the main goal Measure to Intrinsic objectivize quality
  • 75. Ca change le système de livraison The Scrum process
  • 76. …ce qui permet de décider le plus tard possible Incremental deliveries Iterative deliveries
  • 77. Fail fast, fail early As we are delivering fast, we can harvest positive and negative feedbacks As we accept changes, we can take into account these feedbacks and adapt our plans Feedback is more precious than perfection
  • 78.
  • 79. BUILD • Instead of building a full product or service, prototype it • There are several prototype types: Mechanical turk Pinocchio The Provincial The Minimal Viable Product
  • 80. MEASURE Metrics should be Split-testing all the time - Actionable • A/B testing is key to validating your - Accessible hypotheses - Auditable • Has to be simple enough for everyone to use and understand it • Make creating a split-test no more than one line of code: if( setup_experiment(...) == "control" ) { // do it the old way } else { // do it the new way }
  • 81. LEARN
  • 82. Agile Marketing Imagine and Generate demand validate the MVP Cu s t omer Cu s t omer Cu s t omer Company dis c over y Val idat ion c r eat ion bu il ding Validate market Accelerate! hypothesis
  • 83. Ca change les critères de succès Classically: With agility: Attain stated goal Reach an adaptation level • Changes in project • Forecast every step happen • Adaptation happens at • Plan in details every step • The entire team is committed • Définir un processus prédictif • Collective problem solving
  • 84. Some great books… http://institut-agile.fr
  • 85.
  • 86. Agilité temporelle “On / Off “ “Croissance Rapide“ Période Charge Charge d’inactivité Utilisation Utilisation Utilisation Temps Temps “Charge imprévisible“ “Charge prévisible“ Charge Charge Utilisation Utilisation Temps Temps
  • 87. Agilité financière Sans le nuage, pertes Avec le nuage, un et inefficacités tracking plus serré en fonction des besoins
  • 88. Agilité de compétence Informatique Cloud IaaS Cloud PaaS Traditionnelle Infrastructure Plate-Forme Vous gérez Applications Applications Applications Vous gérez Données Data Data Runtime Runtime Runtime Middleware Middleware Middleware Géré par l’opérateur Cloud Vous gérez O/S O/S O/S Géré par l’opérateur Cloud Virtualisation Virtualization Virtualization Serveurs Servers Servers Stockage Storage Storage Réseau Networking Networking • Dans le cadre d’un cloud privé, l’opérateur de Cloud, c’est vous • La gestion des couches « grises » est souvent automatisée au maximum
  • 89.
  • 90.
  • 91. “This particular species of whale plot a route by sound and has poor eyesight. There is a possibility that it may simply have not heard the sailboat, which had its motor off.” OFW News on the Web, July 22nd, 2010